AdsGard

31/12/2023

🎉 Happy New Year to all our partners, friends, and everyone in the industry!

As we enter the New Year, let's welcome the endless possibilities and exciting challenges in 2024. Adsgard extends its heartfelt gratitude for your unwavering support and collaborative efforts.

May this New Year bring your businesses success, innovation, and growth. Let's make 2023 a remarkable year together! 🚀

#2024

17/10/2023

In the dynamic world of mobile marketing in 2023, we pursue effective strategies to maximize the impact of advertising campaigns. Now, let's unveil the top three performance marketing ad formats that have emerged as game-changers in advertising.

📹 Video Ads

Video remains a beacon of popularity and effectiveness. Today, more than ever, consumers like video content on their mobile devices. As we look to the horizon, short-form video ads on social media platforms are set to be a driving force in reaching a younger audience.

The video advertising market is set for growth in 2023, with projected total ad spending reaching US$176.60 billion. A significant part of this budget, expected to hit US$88.06 billion, is allocated for short-form videos. On average, each internet user is set to have an associated ad spending of US$33.13, underlining this advertising medium's substantial impact and investment value.

🚀 Interactive Ads (Rich Media)

Interactive ads, which include captivating elements like gamified ads and quizzes, hold the key to heightened engagement and brand recognition. These ads invite the audience to participate actively, transforming the ad experience.

More than half of marketers are now embracing interactive content as a fundamental component of their strategies. In the realm of B2B marketing, a significant 62% of professionals are already integrating interactive content into their strategy. Peering into the future, 88% of marketers have set their sights on transforming at least 10% of their static content into interactive within the next two years.

🎧 Audio Ads

Audio advertisements are an excellent strategy for engaging a captivated audience and can establish brand recognition. In 2023, consider exploring the potential of using audio ads that you can incorporate between podcast segments or within streaming music sessions.

It is worth expecting the digital audio advertising market to achieve a total ad spending of US$10.14 billion by 2023. Industry projections also anticipate that users within this market will spend an average of US$7.59 on advertising in 2023. Looking ahead to 2027, we expect that mobile platforms will account for approximately 77% of the overall ad spending in the market.

11/10/2023

Both native and display advertising can be highly effective when used strategically. It's all about understanding your campaign goals, your target audience, and the nature of your product or service.

Check out our latest article, where we have reviewed what they are and when it is better to use them.

✏️ https://bit.ly/46KK9v6

29/09/2023

We're pleased to introduce our newest article that delves deep into the world of ad viewability, a crucial metric that can make or break your advertising success.

👀 Viewability is the key to ensuring your target audience sees your online ads. In this comprehensive article, we uncover the significance of ad viewability and explore the strategies to boost it.

✏️ Read the full article here: linkedin.com/pulse/metrics-strategies-increasing-ad-viewability-adsgard-net

Viewability is the key to ensuring your target audience sees your online advertisements. In this comprehensive article, we uncover the significance of ad viewability and explore the strategies to boost it.

20/09/2023

🔍 Adsgard is !

We are looking for a Client Success Manager to join our team.
2+ years of relevant experience in RTB, SSP, or DSP, and fluent English is a must.

📝 Apply today or share this post with your network!

https://www.linkedin.com/jobs/view/3720781704/

15/09/2023

🌟 Becoming an Adsgard partner is a straightforward process for app and website owners. It involves four simple steps to get started:

1⃣ Complete the form on Adsgard's website.
2⃣ Get in touch with the Adsgard team.
3⃣ Integrate our code into your application or website.
4⃣ Watch your revenue flourish!

📩 In addition to this, you can reach out to us via email [email protected], and rest assured, you will receive a prompt response within 24 hours.

Take these easy steps to embark on a fruitful partnership journey with Adsgard!

13/09/2023

🔧 Programmatic advertising brings powerful tools and insights to marketers, prompting increased budget allocation for impactful campaigns and higher ROI.

Implementing a successful multichannel marketing strategy requires understanding your audience, selecting the right platforms, and employing analytics tools. It's all about adaptation and refinement across channels for success.

Our latest article, "Multichannel Marketing Trends in 2023," is here to guide you through the evolving digital marketing landscape.

✏️ https://www.linkedin.com/pulse/multichannel-marketing-trends-2023-adsgard-net

11/09/2023

🟦🔴 Take your chance to book a meeting with Adsgard at DMEXCO 2023!

We are excited to share that the Adsgard team is set to leave its mark at DMEXCO 2023, a renowned global gathering for digital marketing and technology enthusiasts.

Join us in Cologne on September 20th and 21st. Book a meeting with our team through the website or the DMEXCO app!

🌐 adsgard.net/dmexco-2023

28/08/2023

🟦🔴 Adsgard is gearing up to attend DMEXCO 2023 in Cologne on September 20-21!

Join us at this remarkable event to delve into digital advertising and explore cutting-edge trends. Take the chance to connect with our team and discuss partnership opportunities that could revolutionize your advertising strategies.

🗓 Book a meeting with Daniel Kalinovskij today and be a part of the future of !

22/08/2023

🎉 Welcome, Adsgard’s newcomers Tetiana Korolkova and Victoria Haidarzhi!

Adsgard is pleased to welcome Victoria and Tetiana to our team and happy to have you with us. We wish you creative inspiration and the achievement of new professional heights.

Get ready for even more incredible client experiences and successes with Adsgard!

18/08/2023

🚫 Ad Block has transformed online experiences, giving users control over the ads they encounter.

Discover how they affect digital advertising and strategies to overcome their challenges

✏️ https://www.linkedin.com/pulse/ad-blocking-its-effect-digital-advertising-adsgard-net

10/08/2023

📱 Today's app developers constantly seek innovative ways to generate revenue while delivering exceptional user experiences. Programmatic advertising is a dynamic and automated approach that revolutionizes app monetization. One need only look at the statistics to see this.

📊 With information from Statista, it is projected that global programmatic ad spending will soar to $558 million in 2023, nearly twice the amount spent in 2019. Buildfire reports an astounding number of over 6.3 billion smartphone owners across the globe, and this figure is expected to climb further to reach 7.6 billion by the year 2027. The world of advertising and smartphone usage is undoubtedly experiencing remarkable growth.

Maximize your profits with automated monetization by leveraging software-driven automation. You can unleash the full potential of any product's inventory by 100% and maximize your earnings.

⚙️ Adsgard's advanced SSP algorithms help you find the perfect match between advertising creatives, your product, its topic, and digital inventory. By doing so, we significantly boost advertising effectiveness without compromising the user experience.

💡 Seamless integration is easy with our SSP, which effortlessly integrates with any app or web resource.

Delve into a world of opportunities for app developers. Click here to find out more and unlock the full potential of your app: https://adsgard.net/app-developers/