Barguez

04/11/2024

Disminución poblacional de poblacional de -5.3%

"Los siete municipios con mayores porcentajes de disminución poblacional fueron Guánica (-10.0%), Loíza (-5.9%), Guayanilla (-5.5%), Ponce (-5.3%), Yauco (-5.2%) Guayama (-5.0%) y Yabucoa (-5.0%)."

04/11/2024

De casi 4 millones de habitantes para el año 2000, se proyecta que estaremos en 2.2 millones para el 2060. Puerto Rico está en un decrecimiento económico de -2.94% promedio Y2Y. A este paso ninguna organización será rentable. No podemos continuar en esta trayectoria.

14/01/2024

In today's rapidly changing business world, the Chief Marketing Officer (CMO) role is more vital than ever. While many "marketing experts" offer solutions often limited to the ex*****on of tactics in social media, SEO, or PR strategy, a true CMO brings much more to the table.

A CMO's expertise goes beyond these tactics. They delve into the fundamental principles of marketing - the 4P's: Product, Price, Place, and Promotion. This includes not just managing communication but also overseeing brand and product development, distribution channel strategies, pricing, and market research.

The CMO stands at the forefront, not just as a marketing strategist but as a visionary leader. They are instrumental in guiding a company through the complexities of modern markets, ensuring that every marketing move aligns with broader business goals.

In essence, a CMO is the architect of a company's success in the ever-evolving market landscape, blending traditional marketing wisdom with the pulse of contemporary trends.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu

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A Chief Marketing Officer (CMO) is the company executive responsible for marketing activities in an organization. The CMO leads brand…

19/10/2023

SME Puerto Rico Marketing Summit.

02/09/2023

There is a misconception about and .

For some, marketing is synonymous with promotion - i.e. advertising, PR, and other initiatives.

Marketing in its purest form is based on a complex, multidisciplinary analysis that allows an organization to stay in the market long term.

To achieve this, it requires understanding the consumers' changing needs and preferences in order to design or modify products and services to fit their needs (Product). The cost structure, economy, and perceived value consider sociological factors to create the right pricing strategy (Price). Consumer behavior and logistics help develop the right distribution strategy (Place), and knowing how to communicate this value proposition through advertising, public relations, and communication channels (Promotion) is the fundamental scope for creating the marketing mix that makes sense for a product or service.

Thus, strategic marketing is the operational long-term promise to its stakeholders.

is the art of translating this into a narrative used to communicate strategically the value proposition. It is a transversal agency that requires an understanding of marketing.

The process of branding an old typewriter can reach a niche. I can think of way too many approaches and stories to brand this Ernest Hemingway historical product. Is it going to be a profitable venture?

Marketing is business first.

Image - Photo by Milada Vigerova on Unsplash

27/06/2023

SME Puerto Rico Power Breakfast - Unlocking the Power of Full Funnel

12/03/2023

It is an industry wide problem. Understanding what marketing is, is a must in the interest of growth. Asking a Marketeer to do just communications is like telling an engineer to just lay bricks. (They both can do the job but..).

Why CMOs Never Last Something is deeply amiss in the relationship between chief executives and their top marketing officers. Eighty percent of CEOs say they don't trust or are unimpressed by their CMOs. Not surprisingly, CMOs have the briefest tenure in...

25/05/2022

Muchas gracias a Liz Isabelle por compartir con nosotros en la charla "The Future of Brands in an NFT World". Sin duda las marcas deben evaluar la tecnología como una oportunidad profundizar vínculos y crear experiencias interesantes para sus consumidores leales.

24/05/2022

Una excelente semana de charlas sobre las disrupciones tecnológicas en el mercado. Muchas gracias la Centrum PUCP por realizar el EuroBusiness Digital Week. Excelente colaboración internacional por Deloitte, Huawei, Interbrand, Volkswagen Group Academy Mexico y FedEx logistics.

28/04/2022

Urge discutir la influencia que tienen las redes sociales en nuestra juventud. Son tiempos distintos a cuando la principal influencia eran los padres.

Los jóvenes pasan más tiempo interactuando con las redes sociales, por lo tanto, no importa cuánto tiempo le dediques a tu hijo/hija, siempre tendrá una referencia más poderosa.

Comparto anuncio de Dove cuya propuesta de valor corporativa es "Amar la piel que tienes". Es decir amate a ti como eres.

Una empresa responsable, se preocupa por el bienestar de sus "stakeholders" y toma carta en el asunto.

Si todas las corporaciones reconocieran el poder que tienen y se preocuparan por el bienestar social en vez de una transacción económica, tendríamos un Puerto Rico totalmente distinto.

📣 You wouldn’t give your daughter toxic beauty advice, but she could be hearing it online. Every. Single. Day. ✨New ✨ Dove Self-Esteem Project research foun...

08/04/2022

Saludos,

Confiando que se encuentran bien, debido a la situación del apagón general que experimentamos, tendremos que posponer la charla: "The future of Brands in an NFT World" programada para hoy 8 de abril.

La fecha que estamos dialogando sería el próximo 22 de abril.

26/01/2022

#3: As audience bias intensifies, brands will need to switch from a one-size-fits-all approach to more tailored methods.

Ogilvy Growth & Innovation pinpoints the key actions that brands must take to navigate 2022.

Full report –> https://bit.ly/3qmhp9I