1Strativa

1Strativa Creative Strategy Lab • We help brands and enterprises tell stories that engage with today’s consumer

10/12/2025

A veces, las mejores piezas nacen sin agenda. Un canva, un artista, un momento. Y en este caso, una cámara.

🎥 desde

The value of every property begins with the people who bring it to life.This final chapter of our Colectivo rebrand high...
22/09/2025

The value of every property begins with the people who bring it to life.

This final chapter of our Colectivo rebrand highlights a system that moves effortlessly from print to digital.

The color palette captures Puerto Rico’s warmth and sophistication without leaning on clichés, creating a brand that feels global yet unmistakably local.

Which color from the palette is your favorite?

Explore the full project at unostrativa.com.

Belonging is the core idea behind Colectivo’s new visual identity. A union of classic architecture, modern clarity, and ...
18/09/2025

Belonging is the core idea behind Colectivo’s new visual identity. A union of classic architecture, modern clarity, and a people-first mindset.

Our type pairing tells that story: Beaufort Pro brings bold refinement for headlines, while Mona Sans adds clean geometry and generous spacing for a warm, contemporary voice.

Together they create a system that’s minimal, modern, and unmistakably human.

Explore more of our design approach at unostrativa.com

In a market saturated with impersonal brands,  stands apart: elevating Puerto Rico’s real estate industry through except...
17/09/2025

In a market saturated with impersonal brands, stands apart: elevating Puerto Rico’s real estate industry through exceptional service, education, and precision.

We guided the evolution from The Colectivo Group to simply Colectivo, creating a confident, human identity built for what’s next.

The new logotype balances strength and simplicity, while the design system reflects honesty, transparency, and belonging.

What we did:
→ Brand Strategy & Positioning
→ Visual Identity + Logo Design
→ Brand Language & Messaging

Explore more of our projects at unostrativa.com

“Visual identity is how a brand tells its story.”Puerto Rico ICON Institute’s new look is all about making a statement, ...
16/09/2024

“Visual identity is how a brand tells its story.”

Puerto Rico ICON Institute’s new look is all about making a statement, with purpose and style.

We infused the brand with colors like Penn Blue, Sparking Yellow, and White Smoke to embody ICON’s drive for innovation and collaboration.

This new identity goes beyond aesthetics.

It’s a reflection of ICON’s commitment to leading Puerto Rico’s transformation, empowering the community they’ve built.

“A fresh look, sparking a new era.”We had the opportunity to work closely with the Puerto Rico ICON Institute to create ...
13/09/2024

“A fresh look, sparking a new era.”

We had the opportunity to work closely with the Puerto Rico ICON Institute to create a brand identity that captures their essence: dynamic, collaborative, and forward-thinking.

Their new visual identity is designed to reflect ICON’s role as a catalyst for innovation and socioeconomic progress in Puerto Rico.

Every element, from the bold new logo to the punchy color palette, captures ICON’s mission to empower leaders and fuel innovation.

This rebrand lights the path for ICON’s next chapter, where leadership meets creativity and big things happen.

“Every evolution starts by honoring your roots.”
Before sparking something new, we’ve got to dig into where it all began...
13/09/2024

“Every evolution starts by honoring your roots.”

Before sparking something new, we’ve got to dig into where it all began.

The Puerto Rico ICON Institute has been a powerhouse of ideas, connecting top executives and entrepreneurs since 2019.

Their original logo stood for growth, collaboration, and a legacy of innovation.

But as ICON grew, so did the need for a fresh brand that matched their impact.

Think of us as your brand’s personal scientists, crafting bespoke solutions that captivate and convert. 🥼
08/08/2024

Think of us as your brand’s personal scientists, crafting bespoke solutions that captivate and convert. 🥼

Whether it’s a data-driven campaign or a revolutionary design, our blend of artistry and analytics ensures your brand st...
08/08/2024

Whether it’s a data-driven campaign or a revolutionary design, our blend of artistry and analytics ensures your brand stands out. 🔬

Dirección

San Juan

Horario de Apertura

Lunes 09:00 - 17:00
Martes 09:00 - 17:00
Miércoles 09:00 - 17:00
Jueves 09:00 - 17:00
Viernes 09:00 - 17:00

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