14/08/2025
New Visual Identity for Remodela Group
The REMODELA logo combines a pictorial element and a structured wordmark, creating a bold and architectural visual presence that reflects the company’s expertise in construction and remodeling.
TYPOGRAPHY The brand uses PP Nikkei Pacific, a brutalist, expressive, and highly versatile modern grotesque typeface with a distinct personality. “Nikkei” refers to individuals of Japanese descent living outside Japan, and the font’s design draws from this cultural and historical context. With five typographic systems, the family offers a wide range of voices while remaining cohesive. Influences include hand-lettering on ships, Nikkei community newspapers, and traditional Japanese family crests-resulting in a large, dynamic type family ideal for modern identity systems. Designed by Pangram Pangram Foundry.
LOGO CONCEPT The pictorial element of the logo takes inspiration from architectural forms, using the letter “R” from the Remodela name to resemble a structural block-symbolizing strength, stability, and the company’s building expertise.
COLOR PALETTE The brand’s color scheme features a combination of deep grey, clay orange, and neutral cream white-balancing high contrast with grounded tones. This palette supports strong visual hierarchy while offering flexibility across various applications. The inclusion of neutrals ensures visual harmony between all brand elements.
