DuartePino

DuartePino Leading marketing outsourcing firm driving growth for Hispanic-led brands with $1B+ combined sales. We provide Fractional CMOs to support your company growth.

Fractional CMOs are a cost-effective means of having expert marketing leadership on your team without the full-time overhead costs associated with hiring a top-level executive. Our advisors work as an external member of your company’s executive management team, available for strategic projects and coaching services. In DuartePino, we combine in-depth customer knowledge with practical expertise in marketing and communications, bringing real-world experience and perspective to crystalize strategy and manage implementation.

  to an exciting milestone for Ekelon Puerto Rico, formerly E-Production, as the Puerto Rican company announced the expa...
10/09/2026

to an exciting milestone for Ekelon Puerto Rico, formerly E-Production, as the Puerto Rican company announced the expansion of its operations and the next chapter of its growth.

The expansion includes a $350,000 investment in new facilities and technology, strengthening Ekelon’s capacity to take on larger, more complex projects while continuing to support Puerto Rico’s growing events industry.

Proud to help amplify a story of evolution, investment and a local company continuing to scale its impact beyond the island.

Read more in El Vocero in SPA: https://bit.ly/3Tgtz50

Every year it's the same story: Q4 catches teams off guard because the planning happened too late.The truth is Q4 doesn'...
08/09/2026

Every year it's the same story: Q4 catches teams off guard because the planning happened too late.

The truth is Q4 doesn't start in October, it starts now. Campaigns, budgets, 2027 goals, resourcing. The brands that win the holidays already made these calls in September.

If you're not sure your team has this locked down, that's usually the first sign you need a growth partner, not just more hands.

03/09/2026

Ten years in, the road looks a little different and that’s the point.

What started as a marketing plan has evolved into a roadmap built to account for the unexpected, adapt when circumstances change, and keep businesses moving toward where they want to go.

For Antonio Duarte, that evolution also reflects something bigger: the team has grown, the work has become stronger, and the students have challenged the teacher.

Because after 10 years of doing it differently, we’ve learned that knowing where you’re going matters but so does being ready when the road changes.

duartepino.com/10yearsofgrowth

Great design is not just about how something looks. It is about the clarity it creates.Meet Jaylin Horta, Brand UX/UI Ad...
01/09/2026

Great design is not just about how something looks. It is about the clarity it creates.

Meet Jaylin Horta, Brand UX/UI Advisor at DuartePino. With years of experience navigating the evolution of design, her approach focuses on building interfaces, visual systems, and digital experiences that solve real problems and support clear business objectives.

One of the most valuable lessons she has learned while working with CEOs is that they are not buying design; they are buying clarity. That means translating every visual decision into the problem it solves, the opportunity it enables, and the risk it reduces.

It also means showing up with a point of view. Because one thoughtful, well-supported recommendation will always be more valuable than five options without direction.

Strategic planning is not about creating the perfect document. It’s about building a process that keeps teams focused, a...
27/08/2026

Strategic planning is not about creating the perfect document. It’s about building a process that keeps teams focused, accountable, and aligned with real business impact.

In this blog, Jason Amalia, Senior Marketing Advisor & General Manager at DuartePino, shares three CEO-level lessons for planning projects without losing clarity, momentum, or results.

From defining the critical few priorities to connecting daily ex*****on with measurable impact, this piece breaks down what it really takes to make strategy work.

Read the full story: https://bit.ly/4w3Vxyh

Forty-five years of experience, evolution and leadership earned Fulcro the cover of Seguros y Finanzas.The feature recog...
25/08/2026

Forty-five years of experience, evolution and leadership earned Fulcro the cover of Seguros y Finanzas.

The feature recognizes the people behind the company and the role Fulcro continues to play in shaping the future of risk management in Puerto Rico.

A milestone worth celebrating and a story we’re proud to help share.

Read more here: https://bit.ly/4wa5334

20/08/2026

to ALPFA’s Annual Convention in Charlotte, where Téntico helped bring the experience to life through design.

From the signage system and registration counters to lanyards, graphics across stairs, floors, columns and glass, merch, and the event shop, every touchpoint was designed to feel part of one cohesive experience.

A great example of how thoughtful design can transform a space and strengthen an event from the moment you walk in.

In collaboration with Cami Studio and Alberto Rigau.

ALPFA

Wellness Month is a good reminder that great work is not only about what we create, but how we create it.Protecting focu...
18/08/2026

Wellness Month is a good reminder that great work is not only about what we create, but how we create it.

Protecting focus, making space for breaks, communicating clearly, and celebrating progress all help build a more sustainable creative process.

Because when people feel better, the work gets better too.

A strong brand does more than make a company look good.It creates clarity around what the business stands for, how it is...
13/08/2026

A strong brand does more than make a company look good.

It creates clarity around what the business stands for, how it is different, and why the market should believe in it. That clarity becomes a growth tool: helping teams communicate better, sell with more confidence, and build stronger relationships with the audiences that matter.

That is why Téntico was built as part of DuartePino’s venture ecosystem: to help companies move beyond visual identity and into strategic brand clarity.

Because when the brand is done right, it becomes more than recognition. It becomes direction.

Supermotive Truck Parts

Proud of the work our design studio, Téntico, brought to life for the ALPFA Annual Convention in Charlotte.This was an e...
11/08/2026

Proud of the work our design studio, Téntico, brought to life for the ALPFA Annual Convention in Charlotte.

This was an event identity at a completely different scale: three floors, two wings, and an entire convention experience transformed into one connected visual system.

From printed applications and wayfinding to wrapped staircases, interactive installations, merchandise, experiential moments, and the ALPFA booth, the identity expanded across virtually every physical touchpoint of the convention.

The result goes beyond graphics. It shows what happens when an identity is designed to live, move, guide, and create an experience within a space.

A project of this scale is also built through collaboration. Proud to have worked alongside Freeman, Cr8ton, Alberto Rigau of Estudio Interlínea, and Laura Camila of Cami Studio to bring it all together.

A full-scale identity expansion, designed by Téntico and experienced throughout the ALPFA Annual Convention 2026.

Dirección

250 Ponce De León Avenue
San Juan
00918

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