ALLIA-COM / SERVICES:
Public Relations
Communications
Communication Research
Public Affairs
Crisis Communications
Reputation Management
COMUNICATIONS
Communications and Consulting
o Strategic Planning
o Integrated Communication’s Campaigns
PUBLIC RELATIONS
Business, Industry & Finance
o Corporate Advisory & Market Counseling
o Crisis Management Communications
o Reputation
Management
o News & Product Development
o Executive & Board Communication
o Public Affairs
o Internal Communication
o Internal and Employee Relations
o Marketing Communication
Media, Public Opinion & Society
o Media Relations
o Community Relations
o Community Programs
o Public Service Campaigns
o Responsibility & Sustainability
o Crisis Management
o Issues Management
o Litigation Communication
o Spokesperson Training
o Opinion Research
Government & Public Policy
o Branding & Name Recognition
o Government Positioning
o Government Advisory & Counseling
o Crisis Management Communications
o Reputation Management
o News & Product Development
o Executive Communication
o Management Media Training
o Public Affairs
o Internal Communication
COMMUNICATION RESEARCH:
In-Depth Research and Scholarship
o Communication processes
o Communication results & consequences
o Mass Media Strategies & Results
o New Tendency Research
o Organizational Research
Communication Search & Studies
o Interpersonal
o Mass Media
o Communal
o Regional
o Social
o Intercultural
o Family
o Political
PUBLIC AFFAIRS:
Public Scope and Government Policy:
o Government policy
o Advance Management
o Government Functionality
o Management of Public Programs
o Translation of Politics
o Government Decision Making
o Analysis of Government Policies
o Inputs Necessary to Produce Perception
o Organization of Government Policies and Programs
o Behavior of Officials & Conduct
o City, County, Regional, State and Federal Affairs
CRISIS COMMUNICATIONS:
Crisis Communication Management:
o Controlling of Public Challenges & Accusation
§ Government Agency Investigations
§ Criminal Allegation
§ Media Inquiry
§ Shareholders Lawsuit
§ Environmental Regulations
§ Legal, Ethical, or Financial standing
Crisis Communication Strategies:
o Crafting Statements
o Message Management
o Rapid response policies
o Proactive Media Outreach
o Credible third-party allies
o Continuity of critical business processes
o Effective Information flow chart under crisis
Crisis Communication Objectives:
o Connectivity
o Media Accessibility
o Empathy
o News Distribution
o Streamline Communication Processes
o Information Security
o High Volume Communications
o Multi-Channel Communications
o Effective News Based Processes
REPUTATION MANAGEMENT:
Reputation management practices
o Reputation Manipulation Strategies
o Ethical and Legal liabilities
o Management of negative media
o Results influence
o Reduction of public complaints,
o Information correction and feedback
Reputation Monitoring
o Individual, Corporate & Government
o Brand & Content
o Damage & Feedback
Internet Reputation Monitoring
o Online identity management (OIM),
o Online image management,
o Online personal branding
o Personal reputation management (PRM)
Corporate & Government Reputation Monitoring
o Impression management
o Online identity management
o Reputation capital
o Search engine image protection
o Spin (public relations)
