Your Blue Bizz

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Cascais
Your Blue Bizz

Boosting digital growth of 🌊 ocean-based recreational businesses, while promoting 🌐 ocean protection and closing the 🐟 sustainability gap.

08/11/2024

When it comes to surfboards, the materials used can make a huge difference in performance and sustainability. Agave is gaining popularity for its eco-friendly properties, while polyola offers excellent durability without compromising on weight. Paulonia wood is another fantastic option known for being lightweight yet strong. Choosing boards made from these innovative materials not only enhances your surfing experience but also supports sustainable practices in our oceans.

25/09/2024

A buyer persona is a representation of your ideal customer based on audience and market research. It includes key details about your target customer, such as demographics, behavior, interests, and challenges, helping you better meet their needs. High-quality personas are grounded in concrete facts about your audience.

A well-known boat tour operator launched its business with images of adventure, speed and adrenaline. However, by analysing their sales history, bookings and website searches, they came to the conclusion that their buyer persona was a couple with young children, on holiday and looking for reliability and safety. All the opposite of the initial messages. It was this analysis that made it possible to adjust the visual and written message and thus boost online sales.

01/08/2024

According to a recent survey by the experiences website GetYourGuide, 98% of respondents indicated that experiences are the most important factor when planning a leisure trip, influencing both the choice of destination and the length of stay.

In open-ended responses, travelers list four distinct sources of inspiration when deciding where to go: Practicalities, experiences, recommendations, and media. “Practicalities” top the list, but “experiences” were considered next, above (family and friend) recommendations and media articles, the study reveals.

Travelers most frequent consideration for deciding how long to stay was “lots of things to do” — far above budget, weather, or accommodations

GetYourGuide also mentions that the “Explorers” segment are the most valuable travelers, and whose booking patterns are most important to understand.

The survey indicates that Inspiration and research begins online propelled by social media, blogs, and online streaming, while Explorers rely on online search and OTAs to decide what to do.

Finally, the study revealed the what’s trending in 2024 in terms of things-to-do: waterfronts comes first, by far followed by culture, nature, and food

19/07/2024

With the aid of various tools that use artificial intelligence, we can save you time and money, boosting the digital growth of your business by generating more leads from your website and social networks.

19/07/2024

🏄‍🌊 As surfing pools become more and more popular in Europe, the competition will not only be for the quality of the waves, but also for the provision of an online booking system that enhances the experience.

Accessibility (anywhere), availability (anytime), flexible scheduling (including the ability to book single sessions, multi-session packages, or memberships), payment options, user-friendly interfaces and customer support will be key determinants of success.

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