09/12/2020
“Skip Fidura is a consumer-centric digital marketer with over 20 years experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each and every customer. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. In this latter role, he was the chair of the Responsible Marketing Committee helping shape the discussion and define best practice around the responsible use of data and marketing channels.
Skip is a globally recognized data marketer whose high energy talks are more about useful suggestions than buzzword bingo. He makes complex concepts actionable. His talks focus on using technology to have real conversations with customers, consumer-centric uses for data and responsible marketing.”
Do not Skip this guy’s work!