KOBU Agency

03/06/2026

How do you create distinct brands without losing sight of the bigger picture? That was the challenge behind the repositioning of three hotel assets in T***a following their acquisition by Details – Hospitality, Sports & Leisure.

What began as a naming exercise evolved into a comprehensive branding project spanning strategy, positioning, naming, verbal identity and visual identity.

Rather than building a single umbrella brand, we developed three independent identities designed to strengthen each hotel’s market presence while supporting a broader vision for the peninsula.

Check the project’s behance. Link in bio.

03/06/2026

How do you create distinct brands without losing sight of the bigger picture? That was the challenge behind the repositioning of three hotel assets in T***a following their acquisition by Details – Hospitality, Sports & Leisure.

What began as a naming exercise evolved into a comprehensive branding project spanning strategy, positioning, naming, verbal identity and visual identity.

Rather than building a single umbrella brand, we developed three independent identities designed to strengthen each hotel’s market presence while supporting a broader vision for the peninsula.

Check the project’s behance! Link in bio.

02/06/2026

KOBU archive is back to revisit some treasures from a past life, this time through ink and paper!

Created for NPRINT Artes Gráficas, a company specialised in pre-press, digital and offset printing, this project started with a simple idea: revealing the creativity and craftsmanship hidden behind the production process itself.

Built around halftone textures, bold colour contrasts and collage-like compositions, the visual language merged industrial precision with a playful, almost surreal sense of experimentation. Textures, materiality and graphic fragments came together to create a universe rooted in craft and curiosity.

28/05/2026

“Branding is dead! I came across this thought-provoking message some months ago while doom-scrolling through Instagram.

As I lingered on the meaning behind these simple yet disruptive words, I found myself gathering thoughts on the current state of our industry and on what has become increasingly visible when we look around.”

If you’re curious to know more about it, read Nuno Tenazinha's latest article on our lab report: https://kobu.agency/the-lab-report/branding-is-dead/

26/05/2026

Not every trend disappears after a week!

After winning Gold at Japan World’s Tourism Film Festival, “The Big Trend, by Ofelia de Souza”, a co-production by KOBU Agency and for , has just won Gold at the New York Festivals TV & Film Awards 2026 in the Corporate Image: Tourism category.

The project marks the return of Ofelia de Souza with a distinctive perspective on the region, highlighting the importance of human connection, creativity and character that define the MICE industry in Porto and the North of Portugal.

A story about Porto and the North that chose identity over spectacle and somehow travelled even further because of it ❤

18/05/2026

Rise and shine, creatives. Monday has terrible PR, but it’s still a clean page. Let’s make the best out of it!

15/05/2026

The trip down memory lane continues. This time, it gets a little bloodier.

Created as a paper craft homage to Kill Bill while simultaneously highlighting the letter “K” as part of 36 Days of Type, the project, executed by , started with a simple idea: translating the film’s tension, drama and unmistakable visual language into something tactile.

Bright yellow, sharp black lines and just enough fake blood to make the reference impossible to miss.
Everything was built by hand, cut, folded and assembled piece by piece, which felt strangely appropriate for a tribute to a film so obsessed with precision. A tiny Tarantino universe made out of paper!

Looking back, it’s also one of those projects that reminds us how much fun there is in making things purely because an idea makes us smile.

You could say we killed it, right?

14/05/2026

New article just dropped on our Lab Report!

If today’s consumers move seamlessly between physical and digital touchpoints, how can a brand rely only on a logo or tagline to reach them? Brands need to come forth with an attention-grabbing experience.

How? By crafting a customer journey that reflects their identity at all moments.

If consumers move seamlessly between physical and digital, a brand can’t rely on just a logo or tagline. It needs a customer journey that reflects its identity.

13/05/2026

Pulso™ was not created in a meeting room. It came from 10 years of brand consulting sessions, strategic doubts, recurring patterns and conversations with companies that had strong products, but brands that no longer reflected what they had become.

At some point, we realised those insights needed structure. So we turned them into a diagnostic methodology: a way to understand the real health of a brand before investing in identity, digital experience, communication or growth.

Because better strategic decisions start with insight. Learn more about Pulso™. Link in bio.

11/05/2026

After working on the rebranding of .vermelha.pt, we’ve also developed the organisation’s new website!

Over the past months, we’ve been working closely with the brand to rethink its digital presence, shaping a platform that feels clearer, more intuitive and closer to people.

The new website needed to do a lot: support donations, volunteering, corporate engagement, services, news, transparency and local structures, while holding onto the emotional weight of the mission, and making space for urgency and dignity to coexist.

At its core, this is a platform built for people. Because at some point, anyone can need help and in those moments, Cruz Vermelha Portuguesa is there when it matters.