02/11/2018
👉Many people have opinions on what a great website looks and feels. That’s because, to a certain extent, a design is subjective. What one person likes, another might find hideous.
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👉 At the same time, web design is one of the most critical factors for the success of a website. More than half of people say that the design of a site is their main factor for judging a company’s credibility. As a consequence, it heavily influences conversions, bounce rate, and more.
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👉If only there were a way to find some objective data on how to create a successful web design. Although there are many types of research and case studies on the web, it all comes down to A/B tests for your specific situation and niche. However, there are some good practices that more often than not will help you bring your results to the next level. Stop relying on your gut feeling and start doing things proven to work:
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✅ Leverage the Fold: in 2018, people spend 57 per cent of their time above the fold with a sharp decline afterwards.
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✅ Take Advantage of Hick’s Law: states that the more choices an individual has, the longer they will take to make a decision.
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✅There’s a fascinating study on this phenomenon in which people in a supermarket were given more or fewer varieties of jam to try. In the end, those who had more choices were much less likely to end up buying some jam than the ones that had less variety to choose from.
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