NEI

The independent agency for Branded Content and Influencer Marketing

20/08/2026

Mid-week 🎈🌸🌼🌺💐

12/08/2026

The life of a brand is so much bigger than the sparkle of a new campaign (which we also love, of course).

Content does the ongoing work, bringing to life the many expressions and layers of a brand’s identity, tone of voice, mission, and platform.

It keeps a brand alive and evolving continuously, and that’s exactly why content libraries are so vital: they bring substance, consistency, and continuity to a brand over time.

Why should you do it with creators? Swipe through our post ✨

29/07/2026

Throwback to our team shoot & dinner. Here’s to more days like this. 🖤🍸

14/07/2026

A little overdue, perhaps. But we’re happy to finally give out newest team member a proper welcome 🖤
Head over to our LinkedIn to get to know him a little better in our quick-fire Q&A 👀

09/07/2026

Inês Fonseca worked as Marketing Leader at Rituals for more than nine years, and we had the chance to rethink the brand’s approach to influencer marketing during its global Ritual of Karma campaign. By bringing a more emotional and relatable perspective to the campaign, we helped create one of the brand’s most successful influencer campaigns to date while crafting a narrative that went beyond simply showcasing the product range. [ Thank you, Inês, for your trust and partnership :) ]

01/07/2026

A multiple-choice question that we can answer.

25/06/2026

Let’s repin this post with a new look 💜

For those who are new, curious, or already experienced in influencer marketing and creative co-creation: it’s great to have you here.

25/06/2026

• Nuna’s Pick
made by Joann | AI Studio

24/06/2026

✵ The Challenge

Xiaomi set out to launch the Redmi Note 13 Series through a collective of lifestyle-driven Gen Z creators, aiming to connect with a new generation of trend-conscious consumers under the global campaign platform, “Be Iconic.”

✵ The Strategic Approach

Our mission was twofold: introduce Xiaomi to younger audiences who had little or no previous connection with the brand, and evaluate how a carefully selected group of Gen Z creators would engage with both the product and the campaign platform.

Rather than prescribing a narrative, we handed over the creative reins. We brought together 13 creators from different creative fields, including design and music, and challenged them to define what “Be Iconic” meant through their own lens. The objective was to observe how they perceived, interacted with, and ultimately connected with Xiaomi and the Redmi Note 13 Series.

✵ The Campaign

Communicating technical specifications to a lifestyle-oriented audience is never easy and with Gen Z, it requires an even more authentic approach. Instead of leading with product features, we translated the Redmi Note 13 Series’ capabilities into a series of inspiring mantras that encouraged creators to step outside their routines, embrace new experiences, and capture iconic moments along the way.

Each creator was invited to live an unconventional day: trying something new, exploring unexpected places, and creating memorable experiences while naturally putting the smartphone to the test.

Endereço

Lisbon

Website

http://nei.agency/

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