Membrana Media

01/12/2025

🇧🇷🏆 Brasil Publisher Awards: Celebrando a Excelência Digital!

Chega ao mercado a primeira premiação totalmente dedicada a reconhecer os publishers que realmente fazem a diferença no cenário digital brasileiro.

O BPA valoriza quem constrói audiência, gera engajamento verdadeiro e entrega conteúdo de qualidade com impacto real.

Com um júri de alto nível, incluindo Lívia Ematné de Matos, Country Manager Brazil & Latam da Membrana Media, a premiação garante avaliação criteriosa e alinhada às melhores práticas do setor.

É a chance ideal para publishers mostrarem relevância, inovação e força no mercado.

Seu projeto está pronto para brilhar nacionalmente? 🌟

Agradecimento especial ao Riadis Dornelles pelo convite e parceria. Nos vemos lá! 🙌

22/10/2025

Global Media Congress 2025 in Madrid is in full swing! 🚀

The energy is incredible as media leaders, ad tech innovators, and visionaries connect, pitch, and exchange ideas shaping the future of publishing.

Connect with our Managing Director, LATAM, , and Country Manager, Spain, Raul Castillo, if you’re attending the congress today!

🗣 Catch our very own Raul live from the 📍Main Stage at 14:45.

08/07/2025

🔆Summer’s in full swing — and that means it’s vacation season! At Membrana Media, we believe in balance.

Our team works hard, but we also know how important it is to step back, take a breath, and recharge💪
It’s simply essential for staying creative, focused, and burnout-free.

With teammates around the world, our time off looks different for everyone — shaped by unique backgrounds, hobbies, and cultures🌏 And that’s exactly what makes it so inspiring.

Take a peek at our gallery to see how we unwind — and don’t forget to log off and recharge when it’s your turn!

15/11/2024

Remote or ? The great workplace debate continues🤜🤛

▫️What's the best way to work? Remote-first companies often prioritize results over rigid schedules, leading to happier, more productive teams, and reduced burnout.

▫️Traditional offices, on the other hand, can foster stronger team bonds and facilitate spontaneous collaboration. But they also often involve rigid schedules, long commutes, and office politics.

How do we balance it all at ? Dive deep into our CEO's insights on remote work and the future of the workplace.

Back to the Office? Let's Talk About It! With big tech companies like , , and pushing for a return to the office, I'm curious to hear your…

31/10/2024

❓If you want a thing done well, do it yourself?

DIY approach or Outsource - what's the best practice for Publishers?

Join us as Mihail Kudriavsky, Membrana Media CEO, shares insights on constantly evolving media industry and successful outsourcing strategies💡

⛔️Trying to do everything yourself is a losing battle. It's a hard truth to swallow, but the more we strive for total control, the more we get bogged down in…

24/10/2024

4 Tips to Enhance UX with Ads

🔥The biggest challenge for all is the balance between a positive user experience and monetization through ads. Is it possible? The answer is yes, is it!

Here are 4 tips to help you strike the perfect balance:

1️⃣ Optimize Density

Avoid overwhelming your users with too many ads. 📊The optimal ad to content ratio depends on the length of content, but normally shouldn’t exceed 30% to 70%.

Experiment with different ad formats and placements to find the ideal balance.

2️⃣ Prevent Layout Shift

Minimize disruptions for users by preventing visible elements from shifting unexpectedly on your page. This is crucial for a positive and Google's .

3️⃣ Choose Non-Intrusive Ad Formats

Intrusive ads distract your users' natural flow, resulting in higher bounce rate and revenue reduction📉

Opt for engaging formats like rich media and video ads to enhance UX and increase content monetization opportunities.

4️⃣ Reduce Accidental Clicks

Minimize accidental clicks by using ads requiring a clear user intent. This not only improves user journey but also helps avoid 's two-click penalty.

Contact Membrana Media today! Discover how our partners already benefit from tailored video ad strategy and premium ad formats💸

17/10/2024

Sound On or Off? The future of sound on advertising in World🚀

The way readers consume content is changing faster than ever. Are you keeping up? 🔊Sound-on advertising is gaining momentum among advertisers, but how do your users feel about it?

Striking the right balance between and monetization potential has always been crucial for publishers' success.

Discover more about it in the latest insights of 's CEO, Mihail Kudriavsky:
💡The impact of the Google and IAB TechLab format split
💡Should Publishers consider CTV inventory in monetization strategy,
💡How to avoid irritating users with ads in mobile-first markets

🔊The future of sound on advertisement: what need to know? Users are divided into two camps: some find sound on ads irritating and want to stop…

10/10/2024

🚀Key 4 elements to supercharge ’s video monetization strategy:

1️⃣Set the right user expectations: video announcement in article’s preview - boost clicks on articles x3-5.

2️⃣Optimize video player placement: strategic video placement in the most noticeable space after the Headline can significantly increase users' Dwell time x2 and revenue.

3️⃣Ensure relevance: thematic videos with top news foster new content consumption habits.

4️⃣Leverage interactivity and sound: viewers who show active intent to watch your videos are more likely to pay attention to your natively integrated ads, whether they're pre-roll or mid-roll. It enhances your ad value for advertisers.

📲Contact us today to discover holistic video monetization solutions and boost your yield potential significantly!

03/10/2024

Brazil: Where Innovation Meets Connection! 🚀

Join us in São Paulo and meet Lívia Ematné de Matos, Membrana Media Managing Director for Latin America 🇧🇷

Discover how to:

✅Gain a competitive edge over social media and streaming platforms with captivating video content.
✅Boost your revenue significantly with Membrana's new holistic ad inventory solutions.
✅Benefit from 's premium DSP with 30+ top-tier partners.

Don't miss this opportunity to connect with industry leaders and learn about the latest trends.

🗓October 3d
📍Hotel Unique

26/09/2024

The autumn season has brought a series of exciting events for our team at Membrana Media:rocket: We had an amazing time at - Digital Marketing Expo & Conference from September 20-21 in Cologne.
In an innovative environment, we explored key Media trends in 2025 topics, the rise of AI-driven ecosystems as a next wave of tech creativity, data analytics, and other crucial topics for Digital Media industry.
We’re coming back not only with fresh ideas and new opportunities, but truly inspired by the amazing people we connected with along the way. Sincere appreciation to organizers for bringing together all of the top market leaders, incredible talents, and inspiring speakers who share our passion for innovation. A huge thank you to everyone who stopped by to chat and discuss future collaborations.
We’re excited for what’s coming next! Stay tuned!

What an incredible two days! 🤯 We are overwhelmed by the energy, innovative ideas, and inspiring exchanges we experienced at DMEXCO 2024. A huge thank you to all our speakers, exhibitors, partners, media partners, friends and of course, all the attendees – your commitment made DMEXCO once again an unforgettable event full of exciting insights and creative sparks. 💡

In the halls of Koelnmesse, we discussed the latest trends and groundbreaking developments creating the future of digital, welcoming both familiar and new faces who helped shape and define DMEXCO this year.
A special thank you goes to BVDW, our ideational and professional partner and owner of the DMEXCO brand, whose expertise and dedication are essential to its success. 🙏

Last but not least: the biggest credit goes to our stellar DMEXCO team, who work tirelessly behind the scenes all year long to make DMEXCO a true highlight for everyone. 💖

See you all again on September 17 & 18, 2025! 🚀

19/09/2024

🔥Mark your calendars and prepare for groundbreaking insights! On September 25th Alvaro Alfonso Cuesta Arevalo is speaking at Mixx Awards in Colombia 🇨🇴

Membrana Sales Representative for LATAM region with over 20 years of experience in Adtech.

💫Inclosing topic how to optimize video ad inventory yet safeguarding UX quality and budget for Publishers.

▫️Discover how to win competition with streaming platforms against social media

▫️Balance between positive potential UX and yield

▫️Produce video content cost & time efficiently

Analyzing a case study with the leading Latam Media platform revenue uplift 22%🚀

All this and more at IAB Tech 2024. See you there! 🎤

📅 Date: September 25/2024
📍 Place: Hall 74, Bogotá

12/09/2024

🚀We are thrilled to announce that we will be attending DMEXCO - Digital Marketing Expo & Conference 2024 in Cologne!

Excited to announce that CEO Mihail Kudriavsky and Membrana Media team Tuna Pinar, Andrea Ceccoli, Mikhail Krivda, and are heading to Germany🇩🇪! Looking forward to sharing latest trends, strategies, industry insights, and reconnecting with our network.

Comment below for us to reach out to you for scheduling a meeting🤝