Sense Buzz

23/10/2021

Facebook & the metaverse

Last days Zuckerberg has been a leading voice on the hype of the metaverse, saying that Facebook will be a metaverse company — not a social media company — in the next five years.

What is Facebook's metaverse?

The metaverse is a theoretical virtual space where people can access the internet.
The idea is that it will create new online spaces in which people's interactions can be more multi-dimensional, where users can immerse themselves in digital content rather than simply viewing it.

Are you excited for the next true upgrade to our digital lives?

14/03/2021

📣Why pay attention to the message in your advertising?

Sometimes a social test we run can be used incorrectly, obtaining the opposite effect of what is desired.

Do you know why communication fails?

It happens when it highlights that an unwanted behaviour is normal, because people tend to think “I’m not the only one”.

Since we are social animals that imitate others, this kind of communication encourages behaviours that it intends to stop. Most of the time the same situation can be communicated in a different way in order to change the perception.

How can you run a persuasive communication?

You have to make sure your communication highlights the desired behaviour.

Let’s see an example:

Imagine that you are going to run a blood donation campaign, do not focus on the fact that only a few percentage of people donate blood. Instead, you could highlight that even though there are millions of donors, more blood is always needed.

Have you ever thought about different angles of your communication in order to find the most positive and persuasive one?

08/03/2021

Did you think about your "Unique Selling Proposition" before launching your business?
A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not.
This marketing tool will help position and sell your product.
Ask yourself the right questions and use it wisely 😉

02/03/2021

📣Amazon has lately acquired Selz📣

Selz is an e-commerce platform for growing businesses based in Australia, which is actually just a small competitor of the most known platform Shopify, but thanks to this acquisition, it will gain a lot of awareness, and Amazon will have the possibility to increase even more its huge impact in the ecommerce world.

Providing more tools for small- and medium-sized businesses to quickly move their operations online could really give Amazon a competitive edge against the power of Shopify and all the others e-commerce software company.

Is this acquisition really changing the ecommerce game? What are your thoughts?

To read the official announcement:

https://founderu.selz.com/selz-update/

05/01/2021

Do you know why most of "good" products fail to produce any meaningful financial return?
1- Not many people noticed them;
2- The one who noticed, decided they didn't want to try;
3- They tried, but decided to not keep using them;
4- They loved it, but they didn't tell their friends
That's why Marketing is so important 😉

17/12/2020

� FACEBOOK POINTS THE FINGER AGAINST APPLE �

Apple has announced changes with iOS 14 and new privacy rules that will impact how conversion events are received and processed from analytics like the Facebook pixel.

This situation would cause enormous damage especially to small businesses that struggle everyday to stay afloat promoting themselves on platforms like Facebook and the main negative consequences would be:

� Ad creation limitations

� Reporting limitations

� Targeting limitations

� Dynamic ads limitations

What do you think? What are your possible solutions?

👉FACEBOOK PUNTA IL DITO CONTRO APPLE👈

Con l'aggiornamento di iOS 14, Apple ha annunciato l'introduzione di modifiche e nuove regole sulla privacy che potranno influenzare il modo in cui vengono ricevuti ed elaborati gli eventi di conversione da strumenti di raccolta dati statistici come il pixel di Facebook.

Questa situazione comporterebbe un enorme danno soprattutto per le piccole imprese che lottano tutti i giorni per rimanere a galla sponsorizzandosi su piattaforme come Facebook e i principali risvolti negativi consisterebbero in:

👉 Limitazioni alla creazione di inserzioni

👉 Limitazioni ai report

👉 Limitazioni alla targetizzazione

👉 Limitazioni alle inserzioni dinamiche

Voi che ne pensate? Quali sono le vostre possibili soluzioni?

08/10/2020

📣Nuove opzioni di Pubblico Personalizzato📣

Facebook lancia un nuovo tipo di pubblico personalizzato basato sulle persone che hanno interagito con gli Annunci su Facebook dal tuo catalogo, nello specifico:

- Persone che hanno visualizzato i prodotti nel mio catalogo;
(Include le persone che hanno visualizzato la pagina dei dettagli di un prodotto mediante il catalogo di Marketplace che hai caricato dal traffico organico e sponsorizzato).

- Persone che hanno inviato messaggi sui prodotti nel mio catalogo.
(Include le persone che ti hanno inviato messaggi sulla pagina dei dettagli di un prodotto mediante il catalogo di Marketplace che hai caricato dal traffico organico e sponsorizzato).

17/09/2020

When the offering you bring matches the story we tell, the way we tell it, the pace we are used to, the expense and the risk...
It's an easy choice to our mix 🙂.

21/08/2020

💭 Looking for more Reach?

💭 Do you want to connect with your audience?

💭 Would you like to try new Facebook tools?

Now with Facebook you can register your news page to be recognized as an authentic news source!

Keep up the fight against fake news, what do you think?

💭 Cerchi maggiore copertura?

💭 Vuoi meglio connetterti con il tuo pubblico?

💭 Desideri provare nuovi strumenti Facebook?

Ora con Facebook è possibile registrare la propria pagina di notizie per essere riconosciuti come un’autentica fonte di notizie!

Continua così la lotta alle fake news, che ne pensate?

https://www.facebook.com/journalismproject/tools/news-page-registration