Studio OAX

Custom Brand & Web Design
for Businesses & Entrepreneurs in the
Travel & Wellbeing Industry

03/09/2026

When Cat Wetenkamp came to us to build the new digital home for Seek Yoga Collective, we knew it needed to mirror the depth and intention she brings to every client she guides.

We designed and developed a custom platform structured around three pathways - Transformation, Alignment, and Strategy - covering her core offerings across astrology, yoga retreats and trainings, and business strategy for yoga professionals. Clear navigation, immersive imagery, and an effortless user journey guide visitors no matter which path brought them to the site.

We also brought in custom-coded elements: an interactive timeline, a retreat-day-example module, and a custom cursor featuring the brand’s logomark.

If you need help building your own online home, reach out to us!

01/09/2026

Every brand we build has a story behind it. Tonic & Root’s starts at a kitchen table, at 11pm, with its founder covered in loose herbs.

Froya spent years working on yachts facing long days, no downtime, running on fumes and borrowing energy from tomorrow just to get through today. It took a big life shift for something to change. She stopped pushing through and went back to what she’d learned foraging with her grandmother as a child: plants, used the way they were always meant to be used.

She started filling teabags by hand at that table, focusing on her own health, and realised she probably wasn’t the only one who felt like this - always stressed, and not taking short, simple moments in the day to reset.

That’s how Tonic & Root | Herbal Infusions began.

If you’re sitting on your own version of this story (the brand idea you keep sketching at midnight, or the pivot you’ve been circling) I’d love to help you build it. Find the link to book a call in our bio.

28/08/2026

Visual identity & packaging design for Tonic & Root | Herbal Infusions

Three rituals, three blends, three moments in the day worth pausing for.

Rise to start the morning. Recharge to get through the midday dip. Rest to wind the evening down. Each one has its own personality, but they all belong to the same Tonic & Root family.

We spent a good amount of time getting the small details right: the colour palette to reflect each blend’s ingredients, the typography to feel modern and calm, the way each blend introduces itself and fits into the overall brand image.

Which one would you be drawn to first — Rise, Recharge, or Rest?

27/08/2026

Introducing our newest brand: Botanical Infusions & Modern Rituals

Built on the desire to give busy people a reason to take a moment for themselves, Froya has founded a brand rooted in her grandmother’s herbal knowledge, translated for the needs of modern life.

Froya’s brief to us: build a modern brand that honours the traditions it comes from. She came to us wanting a tea brand. We built something bigger: a House of Rituals. A brand that reminds us to take the moments we need for ourselves, rather than rushing through our days. A reminder to only spend the energy we have today, and not borrow tomorrow’s.

We landed on earthy tones that bring brightness into the day, typography with an editorial calm to it, and a product range with plenty of room to grow.

I can’t wait to see these tins sitting on people’s kitchen shelves 🫖

13/08/2026

Yes, we build online shops on Shopify (and social media templates) too!

Lifestyle store Citizen Nomade has been a long-term client of ours, and I still love working with the small but dedicated team in Byron Bay, Australia - every single day.

If you’re about to launch a product-based brand, I’d love to hear from you. Reach out!

05/08/2026

Some of the logos I recently designed for our clients. I always like to conduct “market research” 😉 so am very curious to know which one speaks to you most?

And if you need help with your own branding (or website) reach out via the link in our bio ♥️

15/07/2026

Sometimes you wake up with an icky feeling that something isn’t right anymore, that it needs to change, that it doesn’t reflect you anymore.

Being a designer, I have that feeling A LOT. Being exposed to so much great design work out there, I can’t help but being inspired to improve my own work as well. So that’s what happened to our landing page in the last few days. I just didn’t love it anymore and it needed a new, fresh look, still very much on brand of course :)

If you share that feeling and if there’s something in your brand or website that needs to change, I’d love to have a look together! Reach out via the link in my bio ♥️

Endereço

Lisbon

Website

https://studio-oax.com/

Notificações

Seja o primeiro a receber as novidades e deixe-nos enviar-lhe um email quando Studio OAX publica notícias e promoções. O seu endereço de email não será utilizado para qualquer outro propósito, e pode cancelar a subscrição a qualquer momento.