18/04/2025
Our campaign for Change the Ref is 2x Finalist at The One Club for Creativity. In the wake of another shooting and the announcement of the elimination of gun violence programs by the current administration, any and all exposure for the cause is good exposure.
Project made in partnership with our friends at Atlantic New York.
Thank you to Patricia Padauy-Oliver and Manuel Oliver from Change the Ref for your bravery and passion.
Thank you to Lance Parrish for being the first person to believe in this idea, to Marcelo Pupo, Leo Barbosa, Quito Leal, Lipe Faria, Hugo Carvalheiro, BUZZMAN (Georges Mohammed-Chérif, Paul Renaudineau, Lucy Coste, Assya Mediouni) for all your help.
Thank you to Alyssa Siegel.
Thank you to Sean Conroy, Rasmus Østergaard Mikkelsen, Nicklas Fjeldsted-Holm from Wade for being the only media company that we reached out to, that was brave enough to help us spread this campaign across many countries and to MOP for doing the same in Portugal.
Thank you to Daniel Klock from Fuze Image.
Thank you to Lucas Mayer, Wonder Bettin and Carol Masseti from DaHouse Audio for the original song.