NOVA Consumer Goods Club

05/12/2016

O IM entrevistou Marta Teotónio Pereira

02/12/2016

Today, we are sharing with you an article that approaches the main supply chain' challenges, in the FMCG industry.

Three of the main challenges of the supply chain management are: to ensure permanent on-shelf product availability; to optimize costs; and, to anticipate peak periods.

Read the article and get more knowledge about it!

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28/11/2016

Corporate Social Responsibility actions have gained importance in businesses' success. It not only brings benefits for the environment and society but also for companies, being reflected into positive payoffs for them, by reducing costs and increasing sales, simultaneously.

"Coca-Cola HBC has set itself a 2020 goal of recovering 40% of its total packaging of marketed goods for recycling, and using at least 40% of its total energy for renewable and clean energy sources."

Read the new below and find out more about what Coca-Cola has made in this matter.

25/11/2016

In this article The Telegraph enlightens you about what FMCG really is and explains which jobs you can perform in this area. Read this article and know more about this industry!

FMCG explained. What it is, why work in it and types of job roles. The top 5 FMCG companies revealed.

24/11/2016

Today it's time for you to know the history of one of the most famous companies in the beauty industry, L'Oréal! See the video and make a big show off in the interview!

In less time than it takes to apply eyeshadow, watch how L'Oreal became the world's biggest beauty brand. Read the story: http://www.fastcompany.com/3038094/...

22/11/2016

Today the members of our club had the privilege of hearing the senior manager at Accenture Strategy, Vitor Azevedo, responsible for Supply Chain Operations talk about the main and future trends in supply chain management in consumer goods industry! It was a great experience!!

21/11/2016

Do you know what happens to our clothes after we throw them away?
This video shows the importance of donating and reusing since clothes are the second large source of pollution. Take a look and see how fast fashion is becoming a problem.
"Buy less, buy better."

18/11/2016

"You have to know what your competition is doing!"

Do you know why and how?! Read the article below and discover more about it!

Use your competitors' content marketing to your advantage. Their social media and online material provides a good snapshot of what they're doing and gives you the opportunity to use their success and failures for your benefit. Here are a few tools to help you do it.

16/11/2016

Can you imagine how will it looks like the supermarket of the future?

As you know, technology is commanding the world. It is already present in all industries, changing the way we perform our daily activities.

If you think that, in the future, your shopping experience is going to be like it is today, you are wrong! The information about the products that we buy in the supermarket is becoming more and more transparent, which may help us to improve our health and well-being.

Watch the video and learn more about this evolution.

Located on the south side of the Expo 2015 venue in Milan, the Future Food District aims to show how new technologies can be applied at each step of the food...

15/11/2016

Continent launched a solidarity campaign in which it donates 1 euro to support families in need for each pack sold. The Christmas time has already arrived and, as usual, it is time to help those in need.

Para apoiar projetos dos centros de saúde

11/11/2016

Did you know that a 1/3 of food calories produced are never eaten? In order to solve this problem Consumer Goods Forum Board agreed on a resolution to halve Food Waste by 2025. Find out more about this resolution in this article!

10/11/2016

In a more and more individualistic world where each one of us is mostly focused on accomplish all the tasks that we have to within the 24 hours of each day, we barely notice what is happening right in front of us. In this video, Lipton shows the importance of being aware of what surrounds us. Ultimately, our actions speak louder than our words. To see this great initiative, click on the video below.

Vivemos num mundo que não pára e muitas vezes estamos pouco atentos ao que nos rodeia! Lipton desperta-nos para o que realmente importa