MCyrne Studio, Lisbon (2026)

03/08/2022

SPIRE. // Portugal - 2022 🇵🇹

Post 2

PT
A Spire, é uma empresa de tecnologia que engloba várias vertentes criativas e tecnológicas para oferecer no mercado.
Além de uma empresa de tecnologia, é também uma empresa que procura crescer em vários ramos ligados à area da inteligência artificial de forma a responder às necessidades de hoje em dia.
A Spire procurava uma identidade criativa e fora da caixa, com um aspecto arquitectónico e estruturado, mas com o seu lado mais extravagante.
A solução passou por juntarmos as cores da identidade, com a estrutura e a regra de uma tipografia criada de raiz e personalizada apenas para a marca.
Nas cores, após vários te**es, escolhemos o um yellow lime como cara da marca, sendo essa a cor principal, contrastando com o cinzento escuro/black e um cinza mais claro para balançar.

EN
Spire is a technology company that offers several creative and technological aspects in the market.
In addition to being a technology company, it is also a company that seeks to grow in various fields related to artificial intelligence to respond to the needs of today.
Spire was looking for a creative and out-of-the-box identity, with an architectural and structured look but with its more extravagant side.
The solution was gathering the colours of the created identity and structure and rules of the designed typography made from scratch specifically for the brand. These two combinations together made the perfect solution for the brand.
In terms of colours, after several tests, we chose a yellow lime as the brand's face, this being the primary colour, contrasting with the dark grey/black and a lighter grey to balance.

03/08/2022

SPIRE. // Portugal - 2022 🇵🇹

Post 3

PT
A Spire, é uma empresa de tecnologia que engloba várias vertentes criativas e tecnológicas para oferecer no mercado.
Além de uma empresa de tecnologia, é também uma empresa que procura crescer em vários ramos ligados à area da inteligência artificial de forma a responder às necessidades de hoje em dia.
A Spire procurava uma identidade criativa e fora da caixa, com um aspecto arquitectónico e estruturado, mas com o seu lado mais extravagante.
A solução passou por juntarmos as cores da identidade, com a estrutura e a regra de uma tipografia criada de raiz e personalizada apenas para a marca.
Nas cores, após vários te**es, escolhemos o um yellow lime como cara da marca, sendo essa a cor principal, contrastando com o cinzento escuro/black e um cinza mais claro para balançar.

EN
Spire is a technology company that offers several creative and technological aspects in the market.
In addition to being a technology company, it is also a company that seeks to grow in various fields related to artificial intelligence to respond to the needs of today.
Spire was looking for a creative and out-of-the-box identity, with an architectural and structured look but with its more extravagant side.
The solution was gathering the colours of the created identity and structure and rules of the designed typography made from scratch specifically for the brand. These two combinations together made the perfect solution for the brand.
In terms of colours, after several tests, we chose a yellow lime as the brand's face, this being the primary colour, contrasting with the dark grey/black and a lighter grey to balance.

01/08/2022

SPIRE. // Portugal - 2022 🇵🇹

Post 1

PT
A Spire, é uma empresa de tecnologia que engloba várias vertentes criativas e tecnológicas para oferecer no mercado.
Além de uma empresa de tecnologia, é também uma empresa que procura crescer em vários ramos ligados à area da inteligência artificial de forma a responder às necessidades de hoje em dia.
A Spire procurava uma identidade criativa e fora da caixa, com um aspecto arquitectónico e estruturado, mas com o seu lado mais extravagante.
A solução passou por juntarmos as cores da identidade, com a estrutura e a regra de uma tipografia criada de raiz e personalizada apenas para a marca.
Nas cores, após vários te**es, escolhemos o um yellow lime como cara da marca, sendo essa a cor principal, contrastando com o cinzento escuro/black e um cinza mais claro para balançar.

EN
Spire is a technology company that offers several creative and technological aspects in the market.
In addition to being a technology company, it is also a company that seeks to grow in various fields related to artificial intelligence to respond to the needs of today.
Spire was looking for a creative and out-of-the-box identity, with an architectural and structured look but with its more extravagant side.
The solution was gathering the colours of the created identity and structure and rules of the designed typography made from scratch specifically for the brand. These two combinations together made the perfect solution for the brand.
In terms of colours, after several tests, we chose a yellow lime as the brand's face, this being the primary colour, contrasting with the dark grey/black and a lighter grey to balance.

13/07/2022

Pica, Lucas & Associados | Advogados // 2022 Portugal 🇵🇹

Post 3 - home page & web design

Pt 🇵🇹:
Pica, Lucas é uma empresa de advogados localizada em Lisboa, que procurava uma imagem moderna e minimalista.
O desafio passou por encontrar um meio termo entre o tradicional e o moderno, com o objectivo de obter uma marca simples e séria.

En 🇬🇧:
Pica, Lucas is a law firm in Lisbon that was looking for a modern and minimalist image.
The challenge was to find a middle ground between the traditional and the modern, intending to obtain a simple and sober brand.

Pt 🇵🇹:
A solução encontrada nesta criação de marca passou por escolher um caminho mais geométrico e simples, onde as letras são leves, com um símbolo geométrico representando a estrutura e a regra.

En 🇬🇧:
The solution in this brand creation was to choose a more geometric and straightforward path, where the letters are light, with a geometric symbol representing the structure and the rule.

Pt 🇵🇹:
No símbolo coloquei ambas as letras iniciais dentro de um quadrado para criar uma estrutura mais seria, moderna e organizada.

En 🇬🇧:
I placed both initial letters inside a square in the symbol to create a more serious, modern and organized structure.

Pt 🇵🇹:
Na escolha das cores, quisemos utilizar o azul escuro, representado a sobriedade, seriedade e profissionalismo, mas com uma certa leveza e modernismo minimalista, onde conjugamos com o branco e o azul claro de forma a encontrar um equilíbrio entre tradicional e moderno.

En 🇬🇧:
In the choice of colours, we wanted to use dark blue, representing sobriety, seriousness and professionalism, but also with a certain lightness and minimalist modernism. So we combined white and light blue to find a balance between the traditional and modern branding.

11/07/2022

Pica, Lucas & Associados | Advogados // 2022 Portugal 🇵🇹

Post 2

Pt 🇵🇹:
Pica, Lucas é uma empresa de advogados localizada em Lisboa, que procurava uma imagem moderna e minimalista.
O desafio passou por encontrar um meio termo entre o tradicional e o moderno, com o objectivo de obter uma marca simples e séria.

En 🇬🇧:
Pica, Lucas is a law firm in Lisbon that was looking for a modern and minimalist image.
The challenge was to find a middle ground between the traditional and the modern, intending to obtain a simple and sober brand.

Pt 🇵🇹:
A solução encontrada nesta criação de marca passou por escolher um caminho mais geométrico e simples, onde as letras são leves, com um símbolo geométrico representando a estrutura e a regra.

En 🇬🇧:
The solution in this brand creation was to choose a more geometric and straightforward path, where the letters are light, with a geometric symbol representing the structure and the rule.

Pt 🇵🇹:
No símbolo coloquei ambas as letras iniciais dentro de um quadrado para criar uma estrutura mais seria, moderna e organizada.

En 🇬🇧:
I placed both initial letters inside a square in the symbol to create a more serious, modern and organized structure.

Pt 🇵🇹:
Na escolha das cores, quisemos utilizar o azul escuro, representado a sobriedade, seriedade e profissionalismo, mas com uma certa leveza e modernismo minimalista, onde conjugamos com o branco e o azul claro de forma a encontrar um equilíbrio entre tradicional e moderno.

En 🇬🇧:
In the choice of colours, we wanted to use dark blue, representing sobriety, seriousness and professionalism, but also with a certain lightness and minimalist modernism. So we combined white and light blue to find a balance between the traditional and modern branding.

21/12/2021

My home office 😍 digging the vibe

17/12/2021

// Sofia Esteves // 2021 (Portugal 🇵🇹)

Post 2 of 3

Completed project on my behance ☺️

Briefing:
This work is about physiotherapy and therapeutic massage company.

My client asked for a logo where the objective would be to bring the two worlds together, physiotherapy and therapeutic massage. Currently, this company uses a personalized service with "Home Health Care", but they also want to open their own space in the future. The briefing also mentioned that they wanted to represent a luxury brand with a premium projection and focused on this target audience.

Solution:
I decided to make two versions of the logo with and without the "home health care" slogan to give more functionality and longevity to the logo.

Symbol:
In creating the symbol, the main focus was to represent the delicacy and care through the flower; it was hand drawn with an organic look through fine and natural lines. Yet, in addition to delicacy and care, the flower also represents the connection with life, making sense of physiotherapy; the letter "S" and the flower intertwined form the letter "E" at its base, forming the monogram S+E by Sofia Esteves.

Colors:
In terms of colors, I focused on representing luxury through them. So I decided to put a golden foil in the visual identity, the dark blue, where the blue is linked to health and care, and the neutral beige to delicacy. The golden foil and the shades of blue and beige work in harmony and give the identity a vision of luxury and care.

Typography:
The chosen typography was Tenor Sans. The choice is based on the projection of a modern and structured image. I decided to customize this typography by modifying the letters A and E to make it a little more serious, more substantial, and more remarkable.

15/12/2021

Sofia Esteves // 2021 (Portugal 🇵🇹)

Post 1 of 3

Completed project on my behance ☺️

Briefing:
This work is about physiotherapy and therapeutic massage company.

My client asked for a logo where the objective would be to bring the two worlds together, physiotherapy and therapeutic massage. Currently, this company uses a personalized service with "Home Health Care", but they also want to open their own space in the future. The briefing also mentioned that they wanted to represent a luxury brand with a premium projection and focused on this target audience.

Solution:
I decided to make two versions of the logo with and without the "home health care" slogan to give more functionality and longevity to the logo.

Symbol:
In creating the symbol, the main focus was to represent the delicacy and care through the flower; it was hand drawn with an organic look through fine and natural lines. Yet, in addition to delicacy and care, the flower also represents the connection with life, making sense of physiotherapy; the letter "S" and the flower intertwined form the letter "E" at its base, forming the monogram S+E by Sofia Esteves.

Colors:
In terms of colors, I focused on representing luxury through them. So I decided to put a golden foil in the visual identity, the dark blue, where the blue is linked to health and care, and the neutral beige to delicacy. The golden foil and the shades of blue and beige work in harmony and give the identity a vision of luxury and care.

Typography:
The chosen typography was Tenor Sans. The choice is based on the projection of a modern and structured image. I decided to customize this typography by modifying the letters A and E to make it a little more serious, more substantial, and more remarkable.

03/12/2021

2022 Calendar 🗓 // Planthiza. (Portugal 🇵🇹)

Requested corporate calendar with hand drawn leafs created in procreate.

08/11/2021

// Planthiza. // (Portugal 🇵🇹)

Post 3 of 3

Briefing
Client:
"The idea is to separate the points of sale to the public audience that currently exists from the mother company (Viveiros Vitor Lourenço), so we want to give a name and an appearance within what we already had in the mother company. We want to match it very well with the VVL's logo and with the current site. It will be a daughter company with a renewed image, for example, using some forms of the old logo and giving them a different layout/perspective so that there is some visual relationship. The colors also so that it can later match with the current site and templates that we have already made."

Solution:
In this project, I was asked to renew the existing brand (Viveiros Vitor Lourenço), thus creating Planthiza.
The solution was creating a symbol, typography and visual identity, with a renewed image, more modern, current and functional, never forgetting the visual association, which is one of the essential points in this creation. The challenge was to create a symbol where an association with the previous logo is not lost, in balance with the name, brand, company, and functional so that it can work alone and not always in coordination with the typography. Thus, giving a complete visual sense and instinctive association to the Planthiza brand.

(...)

Colors and Pattern:
Since colors are crucial in this rebranding, I chose to use the same color spectrum but with different shades. The green was darkened to elevate the brand and turned the orange more reddish to agree with the green, and both work in balance. This entire set allowed the creation of a harmonious symbolic pattern, which could be used in various formats and printed on multiple pieces of the visual identity.

04/11/2021

// Planthiza. // 2021 (Portugal 🇵🇹)

Post 2 of 3

Briefing
Client:
"The idea is to separate the points of sale to the public audience that currently exists from the mother company (Viveiros Vitor Lourenço), so we want to give a name and an appearance within what we already had in the mother company. We want to match it very well with the VVL's logo and with the current site. It will be a daughter company with a renewed image, for example, using some forms of the old logo and giving them a different layout/perspective so that there is some visual relationship. The colors also so that it can later match with the current site and templates that we have already made."

Solution:
In this project, I was asked to renew the existing brand (Viveiros Vitor Lourenço), thus creating Planthiza.
The solution was creating a symbol, typography and visual identity, with a renewed image, more modern, current and functional, never forgetting the visual association, which is one of the essential points in this creation. The challenge was to create a symbol where an association with the previous logo is not lost, in balance with the name, brand, company, and functional so that it can work alone and not always in coordination with the typography. Thus, giving a complete visual sense and instinctive association to the Planthiza brand.

(…)

Typography:
After several tests and sketches, I chose to use bold typography with serif. The typography of Viveiros Vitor Lourenço also has typography with serif and bold. In this choice, I wanted to prioritize modernization and projection. Choosing Vollkorn in this way and noticing that it works at various scales responding to all requirements in creating this identity. It contained the personality and elevation necessary for the brand's renovation and modernization. Finally, I decided to add the dot at the end of the name to create more impact.

02/11/2021

// Planthiza. // 2021 (Portugal 🇵🇹)

Post 1 of 3

Complete project on my behance 🙌

Briefing
Client:
"The idea is to separate the points of sale to the public audience that currently exists from the mother company (Viveiros Vitor Lourenço), so we want to give a name and an appearance within what we already had in the mother company. We want to match it very well with the VVL's logo and with the current site. It will be a daughter company with a renewed image, for example, using some forms of the old logo and giving them a different layout/perspective so that there is some visual relationship. The colors also so that it can later match with the current site and templates that we have already made."

Solution:
In this project, I was asked to renew the existing brand (Viveiros Vitor Lourenço), thus creating Planthiza.
The solution was creating a symbol, typography and visual identity, with a renewed image, more modern, current and functional, never forgetting the visual association, which is one of the essential points in this creation. The challenge was to create a symbol where an association with the previous logo is not lost, in balance with the name, brand, company, and functional so that it can work alone and not always in coordination with the typography. Thus, giving a complete visual sense and instinctive association to the Planthiza brand.

Symbol:
In this visual identity, my biggest challenge was the creation of the monogram/symbol. My objective was to use visual and aesthetic associations of the mother company, not losing the logic of the mark, thus creating a geometric plant with the use of negative spaces and geometrically positioned leaves. The centre of the symbol was the focus for a more significant visual association, using a perfect circle within a grid, where I explored all the balance between the old and new symbol. The entire creation was done on a grid to be geometrically perfect.

MCyrne Studio

03/08/2022

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