03/04/2025
We're living in a moment of collective fatigue. It's a lot of climate anxiety, economic instability, political noise, and information overload.
In this scenario, escapism becomes a form of self-care—a mental and emotional break, a moment to breathe, play, and imagine. For brands, this opens the door to creating more than solutions—to creating worlds.
New post on my blog 👇
In a world shaken by crises, conflicts, and burnout, it’s no surprise that people are longing to disconnect — even if just for a little while. Escapism isn’t new, but it's becoming increasingly relevant as a marketing strategy. Brands are tuning in. They’re responding not only with products,...
