05/06/2026
The new for Lisbon Catamaran Tours has been out since February, with at least 1 contact a day. But since we set up last month, it's bursting. Sun is shining and Lisbon thriving - boat tours in Tejo river are popular and it's paramount to not only show website visitors how is the mood aboard, but also to surface above the competition in Google searches (aka: paid marketing).
As Google Ads are rolling, we learn how visitors find and use the website - it's not a one-time job: we keep changing the website and the booking process to smooth out the experience and better teach Google on finding the best leads.
Wins:
✅ Mandatory "Where did you find us?" on booking forms: guess what? Most clients come from AI search (e.g. ChatGPT), followed by Google search.
✅ Organic videos in home page, to set experience aboard.
✅ Website translated to 5 languages (EN, PT, ES, FR, DE) and 3 currencies (€, $ and £).
✅ Precise targeted Google Ads campaigns for celebrations and corporate events (Portugal, EU and some budget for US) - optimised for conversions, not just clicks.
We had an awesome time outputting this one - Filipa admits some nostalgia while doing it: from all those bridge-river crossings to go to uni classes every day 🫶
High season is here. Is your website optimised for AI searches? Are you running any ads? You know what to do you - link in bio ;)