02/06/2026
Parle didn't run an ad. They slipped a surprise into your Blinkit order.
IPL-themed sticker sheets tucked inside biscuit deliveries , turning a simple order into a collectible moment.
Digital idea. Physical keepsake. Real impact.
Sometimes you don't need more reach. You just need better placement of surprise.
That's the power of smart media thinking.
( Parle Blinkit IPL Marketing Surprise Marketing Retail Media Sticker Campaign FMCG Marketing )