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The closer you look, the more there is to discover.In the heart of Mandarin Oriental Doha, Maison des Rêveries was built...
15/09/2026

The closer you look, the more there is to discover.

In the heart of Mandarin Oriental Doha, Maison des Rêveries was built in layers, with patterns, borders, typography, illustration, colour and texture each bringing something different to the composition.

Rather than relying on one defining graphic, the identity comes to life through the way these elements meet, overlap and change from one application to the next.

Always recognisable. Never quite the same.

A new world unfolds within Mandarin Oriental, Doha.Meet Maison des Rêveries. A layered identity, expressive and unapolog...
24/08/2026

A new world unfolds within Mandarin Oriental, Doha.

Meet Maison des Rêveries. A layered identity, expressive and unapologetically rich. Art meets ornament. Colour meets texture. Detail meets detail.

Created to feel as immersive as the brand experience itself, revealing something different at every turn.

The Maison’s blueprint.

We developed an extensive system that moves far beyond the visual identity: from tone of voice, vocabulary and photography to digital direction, print finishes, gifting, towels, custom uniforms and the finer details of the guest experience.

Paper, texture and print finishings were considered as part of the identity itself, translating the brand’s layered world into the tactile details guests hold and keep.

Maison des Rêveries is the master house: one philosophy, one standard of craft, one considered experience.

Within it, FEMMES takes on a softer, warmer and more intimate expression, while HOMMES becomes grounded, architectural and composed. Distinct in character, connected by the same Maison soul.

Maison des Rêveries is the master house: one philosophy, one standard of craft, one considered experience.

Within it, FEMMES takes on a softer, warmer and more intimate expression, while HOMMES becomes grounded, architectural and composed. Distinct in character, connected by the same Maison soul.

Maison des Rêveries is the master house: one philosophy, one standard of craft, one considered experience.

Within it, FEMMES takes on a softer, warmer and more intimate expression, while HOMMES becomes grounded, architectural and composed. Distinct in character, connected by the same Maison soul.

More is more, when every detail has a reason.

Paper, texture, embossing and finishing were considered as part of the identity itself, translating MDR’s layered world into the tactile details guests hold and keep.

Paper, texture, embossing and finishing were considered as part of the identity itself, translating MDR’s layered world into the tactile details guests hold and keep.

A new world unfolds within Mandarin Oriental, Doha.

Meet Maison des Rêveries. A layered identity, expressive and unapologetically rich. Art meets ornament. Colour meets texture. Detail m

20/08/2026

For Maison de Rêveries, the branding process began by looking back.

Inspired by the arts and decorative movements of the past, we traced existing geometrical Art Deco patterns, architectural structures, ornamental details & heirlooms, and romantically woven them into one.

Rather than simply referencing an era, these elements became building blocks for a new visual language: redrawn, reinterpreted, and composed into a distinctive brand system.

An identity is only as strong as the system behind it.For AMAMI, we translated the creative concept into a comprehensive...
10/08/2026

An identity is only as strong as the system behind it.

For AMAMI, we translated the creative concept into a comprehensive set of brand guidelines, defining how the wordmark, typography, colour, patterns, imagery, messaging, and applications work together across every touchpoint.

Every takeaway is a brand expression.

The visual language extends across packaging through a playful visual system that explores typography, graphic repetition, and small moments of messaging.

We extended the wordmark into a dimensional signage system, bringing the visual identity into the physical space with the same simplicity and character.

Every touchpoint holds an opportunity to carry a message, start a conversation, build recognition, and strengthen the world around the brand.

Go on, spread it 🧈

Sometimes the smallest encounters carry the most personality.

The system continues.

Gelato? Certainly! 🍨

10/06/2026

A first look at the visual identity we crafted for ’s Artistry Club, a community initiative created to bring together female makeup artists, beauty enthusiasts, and creative minds.

The identity draws inspiration from the women who shape our communities. A culturally conscious Arabic wordmark sits at its heart, paired with a flexible sticker-inspired visual system, allowing the identity to evolve across activations, workshops, and future collaborations.

Soft, expressive, and community-led, the identity reflects a space where beauty becomes a starting point for creativity, learning, and connection.

Fashion lives beyond the garment.For Mijade’s Ramadan drop, we shaped the narrative surrounding the collection, from nam...
07/06/2026

Fashion lives beyond the garment.

For Mijade’s Ramadan drop, we shaped the narrative surrounding the collection, from naming and creative direction to set design and digital campaign rollout.

Every detail was designed to contribute to a singular, cohesive expression of the brand.

Get in touch to know more & build a brand people connect with.

International days present more than engagement opportunities. When approached strategically, they become moments to rei...
25/05/2026

International days present more than engagement opportunities. When approached strategically, they become moments to reinforce brand identity, strengthen cultural relevance, and deepen audience recognition.

For St. Regis Al Mouj Muscat, we translated World Cocktail Day and International Tea Day through two of the brand’s most recognizable pillars: the legacy of the Bloody Mary and the timeless ritual of Afternoon Tea.

Rather than participating generically, the content was developed to feel distinctly St. Regis, aligning seasonal and cultural moments with the brand’s heritage, tone of voice, and digital presence.

20/05/2026

The visual language we crafted for Amami draws from the repeated motions behind artisanal baking: folding, piping, layering, and shaping, translated into a structured pattern system.

The result is decorative in form, and conceptual at its core.

We shape brands from the inside out. Starting your own? Let’s talk.

19/05/2026

For Amami, we built a brand world rooted in the quiet rituals of baking.

At the center of the identity is a typographic dialogue between the letters M and N, a subtle typographic play on the connection between Amami and the founder’s name, Amany.

Through repetition, one form quietly constructs another. The system draws from repetition not as monotony, but as mastery. The repeated folds, textures, and gestures that shape artisanal craft daily.

Warm, structured, and personal, the identity was designed to feel as thoughtful as the process behind every pastry.

Looking to build your brand? Let’s talk.

08/02/2026

Welcome to Kaon, Nozomi.

An award-winning name in contemporary Japanese dining, now part of our story. We look forward to working closely to translate their unique dining experience into refined digital narratives.

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Msheireb Downtown Doha
Doha
23643

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