D.M.A Agency

of Digital Marketing Araby, and his team

Mustafa Shehata is a Digital Marketing Consultant, technical Marketer and Founder of Digital Marketing Araby

you can check out his Linked-In https://www.linkedin.com/in/moustafashehata/

Mustafa Shehata has 9 years of experience developing digital marketing and social media strategies with a lot of businesses In Egypt and Arab countries, and is very familiar with the particular challenges that businesses face. organisations can benefit significantly from social media, but often have to work with limited resources, time and budget. Carefully choosing which social networks to invest in and having a clear strategy will ensure that you get the best return on your social media investment.

this course will teach you how to Start in digital marketing and howto build a social media strategy to support your business goals, and give you the tools and understanding you need to assess your progress and to review your strategy.

This course itself is based on a very successful workshop that Digital Marketing Academy have developed specifically for small and medium Business. It includes Step by step and in a practical way explaining the key principles and frameworks that underpin a successful social media marketing and strategy, and how to apply them to your own business. Each section includes exercises to complete, on your own or with colleagues, that will guide you through applying the concepts you have learnt to your own business.

What you’ll learn

Understand the social media foundations

Be able to fully audit their organisation

Understand the wide scope of social media

Plan goals and create a vision

Build a social media strategy

How to make competition analyses

Understand the basics of Facebook, Instagram, Twitter, You-tube and Linked-in

Social Media advertising on Facebook, Instagram, Twitter, and Linked-in

Google ads

Use advanced features of the most popular social networks

Be able to fully audit your online business on social media

Build chat-bot to increase responding rate with your followers

The study is practical and practical, with actual case studies

A practical project involving students.