12/06/2026
Petite update 💭
A lot of people still think of me as a graphic designer.
And to be fair… that was a huge part of my work for years.
Logos, visual identities, brand colours, campaigns, Photoshop, Illustrator, Canva, sketches, moodboards, concepts, art direction… all of it.
A logo and full visual brand identity could easily be a 3-week job.
Strategy, research, hand-drawn concepts, digitising, vectorising, presentations, approvals, then the full identity system.
Those were the old days. Pre-2025.
Then AI changed the whole process.
At first, people came to me with AI-generated ideas asking: “Can you make this better?” “Can you turn this into a real brand?”
And honestly? That phase was a creativity killer.
I felt almost useless for a minute. Like… am I just here to clean up AI’s homework now? 😂
Thank God that phase didn’t last long.
Because now the latest image tools are getting ridiculously good. OMG finally!!!
So instead of fighting it, I leaned all the way in.
I started wondering: could I “replace MYSELF”? Could I clone part of MY creative process?
So I built my own custom GPTs.
Pleased to say… they work.
One designs logos from a full creative brief, asks strategic questions, and generates 12 logo concepts.
The second can take ANY logo and generate a full visual brand identity aligned to the brand strategy, niche and business objectives.
The whole thing honestly blows my mind.
I nearly gave them away as a freebie because… obviously 😂
But no. This is not just a cute tool.
It’s part of the bigger system I’ve been building behind the scenes: brand strategy, AI, visual identity, websites and client acquisition.
So yes… the logo GPT is going inside the new offer I’m building.
More soon.
Do you also feel like AI is changing where the real value is in creative work?
PS. Petit heads up : je suis en train de simplifier ma façon de créer du contenu, donc il risque d’y avoir beaucoup plus d’anglais sur ce compte à partir de maintenant. C’est plus rapide pour moi, plus naturel pour mon cerveau, et honnêtement… Instagram a un bouton traduire maintenant 😂 Ça v