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01/09/2026

The world has plenty of editorials with models.

I felt like we needed one with role models.

Growing up in the Balkans, I've always admired grandmothers. Women who carried families through shortages, political changes, uncertainty and ordinary days that were anything but ordinary. They rarely called themselves resilient. They simply got on with life.

So I imagined an editorial celebrating them instead. Not for what they wore, but for what they carried. Their strength, their humor, their generosity and the quiet confidence that comes from having lived through more than most of us can imagine.

If you've ever felt we needed more editorials with role models, these are mine.
✨ AI-generated visual. Created with Higgsfield, Kling and Nano Banana.

31/08/2026

One of the apps I open almost every morning is Co-Star.

Whether you believe in astrology or not, it's become part of my daily routine. On the morning I was filming my Batem Palma episode, I took a quick look at the app, and the message of the day was simply: "Go all the way."

I'm not saying I went all in because an astrology app told me to. But that week, I kept stumbling upon little signs that made me feel everything would be okay, and this was one of them.

That's why I think astrology apps have so much creative potential. They're not just about zodiac signs. They're about creating tiny moments that feel strangely personal, making people pause for a few seconds and think, "That was exactly what I needed to hear today."

This zodiac brunch concept was inspired by that thought.

29/08/2026

f this made you smile (or think), you'll find plenty more over on my YouTube channel: One Question Before We Fall. New tiny conversations, same very unsafe couch.

28/08/2026

Some clothes are for occasions. Denim is for adventures.

Road trips. Roller coasters. Ice cream stains. Taking the long way home. The kind of memories that somehow become your favorites years later.

That's why I imagined this editorial around denim, as the unofficial dress code for having fun.

27/08/2026

26/08/2026

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25/08/2026

In this economy, nobody gets to live rent-free.

Not your roommate. Not your teenager. And definitely not the ghost that's been haunting your house for the last hundred years.

That thought made me laugh, and then it made me wonder: why do ghosts always get away with just... existing? If they're sticking around anyway, the least they could do is fold the laundry, vacuum the hallway or help with the dishes.

That's how this concept was born. I love taking ordinary observations and pushing them just far enough that they become absurdly believable.

So yes, if you have a ghost living in your house, I strongly recommend putting it to work. Haunting doesn't count as contributing anymore.

24/08/2026

This is another idea that almost became an e-commerce business.

I imagined a collection of playful bathroom prints designed to turn one of the smallest rooms in the house into the one guests would remember most.

But after a few entrepreneurial experiments, I realized something about myself. I love spending hours on the concept, the branding and the storytelling. The operational side, from suppliers to logistics, drains me long before the already slim margins do.

So instead of building another online shop, I chose to keep doing what I enjoy most: creating ideas.

I still hope this concept finds its way into the real world one day. Maybe as an interior design collaboration, maybe as a campaign for a home décor brand, or maybe as a hotel that believes even bathrooms deserve a little personality.

21/08/2026

Birthdays come with a lot of clichés.

My favorite has always been the one where everyone tries to push the birthday person's face into the cake. Which made me wonder: what if birthday outfits were actually designed for that moment? Looks that didn't take themselves too seriously because the best birthdays rarely do.

This editorial is a little tribute to one of the funniest birthday traditions. After all, if your makeup survives the cake, did you even celebrate?