Highlight PR

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Highlight PR

Shaping Stories. Always from an integrated perspective, based on authenticity and relevance.

01/06/2026

Turns out childhood was just PR training all along. 🎈

Happy Children’s Day! Hope your inner child is still causing a little chaos today.

25/05/2026

Big news from our side ✨

Thrilled to start this new journey together with Schwarzkopf, a brand that has been shaping the world of haircare for generations.

Here’s to bold ideas, beautiful campaigns and a partnership built to make an impact 🤍

19/05/2026

Glossy, smooth, mirror-shine hair is no longer just a salon finish. ✨

With the launch of the new Intense Glaze range, Syoss brings the laminating hair trend into the everyday routine through a complete ecosystem of colour, care, treatment, and styling products designed to work together for a polished, frizz-controlled look at home.

From toning glosses to leave-in shine serums and styling essentials, the range reflects Syoss’ professional heritage and continued focus on performance-driven innovation.

Read more in the Revista Progresiv article.

13/05/2026

Fluent in millennial PR jargon and gen z social media slang 💬🤝

07/05/2026

Internal leaks are rarely communication failures. They’re alignment failures.

When information leaks early,
the instinct is to control the outside narrative.

But the real issue sits inside: different levels of understanding, different access to context, different interpretations of urgency.

One useful shift: Don’t just ask “Who shared this?”. Ask “Who didn’t have enough clarity?”

Because information doesn’t leak when it’s fully understood. It leaks when it’s partially interpreted.

04/05/2026

False balance appears when: two sides are presented as equal even if the evidence isn’t.

For brands, this creates a trap: you respond as if it’s a debate, while the audience perceives uncertainty.

A more precise approach: don’t argue both sides. Clarify the weight of evidence.

28/04/2026

Clear positioning is a strategic decision, not a creative exercise.

When brands struggle to communicate what makes them different, it’s rarely a wording issue.

It’s usually one of three things:

• They’re targeting too many audiences.

• They’re afraid to exclude alternatives.

• They haven’t chosen a competitive narrative.

PR doesn’t invent differentiation.
It sharpens the one you’re willing to commit to.

Clarity is uncomfortable.
But vagueness is expensive.

27/04/2026

This year’s St. Patrick’s Takeovers turned March into one long celebration with DJs, great music, special drinks, and even better vibes 🍀🍀

20/04/2026

Shopfully highlights how rising prices are reshaping consumer behavior in Romania, as shoppers become more deliberate, informed, and value-driven in 2026, turning planning and comparison into essential steps before every purchase.

As decision-making shifts from in-store to pre-visit research, consumers are increasingly relying on digital tools to compare prices, track promotions, and identify the best value for their budget. This change creates a clear opportunity for retailers: to engage shoppers earlier in their journey with relevant, localized offers and personalized communication that drives real in-store traffic.

Discover how Romanian consumers are redefining smart shopping in 2026 in the feature on New Money.

17/04/2026

Rushing an announcement doesn’t make it strategic.

Context defines impact:

• industry noise,

• public sensitivity,

• media agenda.

PR is not just about crafting the message.
It’s about choosing the moment when it can land.

Address

Strada Logofăt Luca Stroici 18
Bucharest

Website

https://highlightpr.ro/

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