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Shaping Stories. Always from an integrated perspective, based on authenticity and relevance.

24/08/2026

UNTOLD was pure energy ⚡️

And right in the middle of it, Absolut became the place where people came to mix, discover and party.

From exploring the world of Absolut Cocktails to discovering your own Absolut Personality, every moment was about good vibes, bold flavours, unexpected combinations and unforgettable connections.

The music was loud, the energy was high, and the party never stopped 🍸

Here’s a look back at the moments that made Absolut at UNTOLD one to remember.

05/08/2026

At UNTOLD, the vibe changes from one moment to the next.

During August 6–9, Absolut brings Born to (RE)Mix to life through four cocktail worlds: Watermelon Lemonade, Espresso Martini, Pornstar Martini and Tabasco.

A campaign we’re proud to bring to life through communications, connecting the four personas with the festival experience.

Which vibe are you bringing to UNTOLD?

DRINK ABSOLUT VODKA RESPONSIBLY.
www.consuma-responsabil.ro

31/07/2026

July was packed with stories worth sharing 📰✨

From unforgettable brand experiences at Electric Castle with Jameson, Havana Club, Persil, and Schwarzkopf, to product launch communication announcing the expansion of Taft's portfolio with two new hybrid styling products and thought leadership from Cătălin Patachia at Shopfully, it was a month of diverse communications and meaningful conversations.

Every communication campaign had a different objective, audience, and story, but they all had one thing in common: helping our clients stay relevant and visible where it matters most.

Here's a glimpse of the stories we shaped in July

29/07/2026

Some rules are meant to be broken. Others are meant to be jumped over 🐑

At the Skrewball area in Bonțida, throwing the sheep over the fence was just the beginning.

The rest? Shared shots at the Ice Bar, challenges and prizes, non-stop laughs, and enough very nutty moments to keep everyone coming back for more.

Because life’s more fun when you Skrew the Usual 😎

Relive one of the wildest experiences from Electric Castle 2026

28/07/2026

We’re still under the magic of Electric Castle, and we’re not ready to let go just yet 🥃💚

Jameson Connects was where unforgettable moments began, from shared laughs and games to meaningful connections.
And if you cracked the secret code, Jameson Shelter x Teoria was your reward: a hidden space for signature cocktails, authentic vibes, and memories worth keeping.

Great people. Great cocktails. Great memories.
Because connection is the spirit.

Here’s a look back at the moments that made Jameson one of the most memorable experiences at Electric Castle 2026.

27/07/2026

Some festivals end. The memories don’t.

We’re still feeling the Electric Castle magic and the vibrant Cuban energy that took over El Barrio by Havana Club. 🌴💃
Every corner told a story:from refreshing drinks and unforgettable photo moments to tarot readings, dancing, games, prizes, and countless shared smiles. A place where colour, music, and people came together to create something truly special.

Here’s a look back at the moments that made El Barrio by Havana Club unforgettable ❤️

17/07/2026

In the latest feature by Forbes Romania, Cătălin Patachia, Country Manager at Shopfully, discusses how persistent inflation, cautious consumer spending, and economic uncertainty are reshaping shopping behavior.

Find out more in the full interview on Forbes.ro

15/07/2026

⚡ Electric Castle 2026 is about to hit different

✨ Make unforgettable memories at Jameson Connects and discover The Hidden Venue. If you know, you know.

🌴 Step into El Barrio by Havana Club, where Cuban vibes, bold colours, and vibrant surprises keep the energy flowing from day to night.

🥜 Go wild at the Skrewball zone, take on a sports-inspired challenge, and prove you've got what it takes. Expect the unexpected. Expect it to be very nutty.

Three experiences. Endless memories. See you at Electric Castle 2026! 🎶🔥

06/07/2026

Jameson and Teoria Bar are reimagining the festival experience at Electric Castle 2026, inviting festival-goers to look beyond the obvious and discover a hidden venue designed for authentic connections, unexpected encounters, and memorable moments.

Built around collaboration and community, the project reflects how meaningful brand experiences come to life through local partnerships and shared experiences that bring people together.

Discover more in the feature on Revista Biz.

02/07/2026

Jameson & Havana Bonțida Takeovers are officially underway!

We're bringing the Bonțida spirit to some of the best venues across the country before we all meet at Electric Castle.

Gather your friends and join us for nights filled with music, signature serves and unforgettable moments.

📍 CLUJ – 02.07 Visuin (19:00) | 03.07 Booha (00:00) | Irish Music Pub (21:00) | Old School (21:00)

📍 BUCUREȘTI – 03.07 El Comandante (21:30) | 09.07 Fredo (22:00) | 10.07 Dictador (22:00) | Expirat (22:00) | Jai Bistro (19:00) | 11.07 Echoes (20:00) | Grand Café Bucharest (17:00)

📍 IAȘI – 10.07 La Baza (21:00) | Acaju Cafe (21:00)

📍 VAMA VECHE – 11.07 STUF (21:00) | Expirat (21:00) | Sandalandala (19:00)

The road to Bonțida starts here. Check the schedule and join us along the way.

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