Spada

16/05/2019

Brand voice signals three things:
🔸 Who we are.
🔸 Why we do what we do.
🔸 What we are like to deal with.

The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business companies.That spells plenty of opportunity for you and your brand.

07/05/2019

Influence is made up of three components:
👉 Relevance
👉 Reach
👉 Resonance

To pull off an effective influencer marketing campaign you need to work with the right social media influencers. This guide will show you how to do both those things.

02/05/2019

"The graphic outlines a range of Insta key notes and tips, from creating an effective profile bio, to posting frequency, post composition, and more."

Looking to make best use of Instagram? This infographic lays out some helpful platform tips to help optimize your approach. 

24/04/2019

🔸 How powerful is your brand?
🔸 How desirable is your brand?
🔸 How engaging is your brand?
🔸 How aligned is your brand?

Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it?

16/04/2019

"Instagram Stories analytics are divided into three categories: Interactions, Discovery, and Navigation. Each section offers a summary and a breakdown of different engagements." 🤳

Make sure you understand how to view your Instagram Stories analytics, and which metrics matter the most when building a strategy for this popular channel.

09/04/2019

Aseară ne-am petrecut câteva ore alături de echipa EUCOM Business Language, povestind despre Agile Learning - un nou program de training care pune accentul pe soluții digitalizate și personalizate.
Detalii aici ➡️ https://bit.ly/2UJ2JCo

04/04/2019

Fraza asta rezumă foarte bine articolul: "Act how you want others to act." 💡

It’s important to outline social media etiquette standards and make sure everyone who has access to the channels knows these social media rules by heart.

02/04/2019

“Facebook is a platform that thrives on people connecting, not on content,” he said. “In order to influence, we must connect with people.”

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty.

28/03/2019

"To help you get a better handle on the 5 P's in a social media marketing context, the team from Branex have put together this infographic, which also includes some key stats on the relevance of social media as a platform for your marketing efforts."

The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.

22/03/2019

"Instead of one all-round score, Facebook’s new diagnostics dive further into relevancy details. Think itemized report card versus GPA. These new rankings aim to help advertisers pinpoint where they can improve."

The Facebook Relevance Score is no more. Now ad relevance is graded on three factors: 1.) Quality ranking, 2.) Engagement rate ranking, 3.) Conversion rate ranking.

19/03/2019

📸 Câteva branduri care fac treabă excelentă pe Instagram. Le poți urmări pentru inspirație sau doar pentru a-ți face diminețile mai frumoase.

Pont: dacă nu ai luat prânzul încă, e mai bine să nu intri pe contul de la categoria "most drool-worthy content". 🤤

A list of our favorite Instagram accounts from the last year, plus tips and tricks for brands looking to find success on Instagram.

15/03/2019

Înainte să te apuci de strategia de marketing, învață să îți setezi obiective SMART. 🎯

În marketing, SMART înseamnă Specific, Measurable, Attainable, Relevant, and Time-Based. În rândurile care urmează aș vrea să trecem prin toate aceste atribute, să le dăm o formă ușor de înțeles și să le raportăm și la social media, pentru a fi folosite apoi în orice strategie sau...