https://www.dataintelligence.ro/

Data Intelligence by Publicis Groupe Romania, Europe House, Boulevard Lascar Catargiu nr. 47-53, Bucharest (2026)

19/06/2026

🎉 𝗪𝗲 𝗮𝗿𝗲 𝘁𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 Publicis Media Romania 𝗵𝗮𝘀 𝗼𝗻𝗰𝗲 𝗮𝗴𝗮𝗶𝗻 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗶𝘁𝘀 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝘀 𝗥𝗼𝗺𝗮𝗻𝗶𝗮’𝘀 #𝟭 𝗠𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘂𝗽.

Publicis Media Romania continues to be the undisputed market leader in the Romanian media agency landscape, according to the latest COMvergence report - a position the group has now held for 𝗳𝗶𝘃𝗲 𝗰𝗼𝗻𝘀𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘆𝗲𝗮𝗿𝘀.

𝗧𝗵𝗿𝗲𝗲 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀, 𝗢𝗻𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽

The 2025 COMvergence rankings reflect this approach in action:🥇 holds the #1 position nationally,🥈 follows close behind in second place, and climbs to 7th place - 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗥𝗼𝗺𝗮𝗻𝗶𝗮’𝘀 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝘀 𝘁𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗿𝘆’𝘀 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗺𝗲𝗱𝗶𝗮 𝗴𝗿𝗼𝘂𝗽.🏆

Five consecutive years as market leader is more than a milestone - it is proof of a model built to last. It reflects consistent performance, trusted client relationships built over time, and an ability to anticipate and adapt to the shifts reshaping media consumption, channels, and measurement.

At the center of this sustained leadership is something simple, but rarely executed well: 𝗱𝗮𝘁𝗮 𝗮𝘀 𝘁𝗵𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗼𝗴𝗶𝗰 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 - planning, creative, activation, measurement. It’s what lets the group’s agencies move with precision instead of guesswork, and what keeps client outcomes ahead of the curve.

🎉 𝗧𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗭𝗲𝗻𝗶𝘁𝗵, 𝗦𝘁𝗮𝗿𝗰𝗼𝗺, 𝗮𝗻𝗱 𝗦𝗽𝗮𝗿𝗸 𝗙𝗼𝘂𝗻𝗱𝗿𝘆: 𝘁𝗵𝗶𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝗻𝗴𝘀 𝘁𝗼 𝘆𝗼𝘂. 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗻 𝗳𝗶𝘃𝗲 𝘆𝗲𝗮𝗿𝘀 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽.✨

17/06/2026

🚩𝗠𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 #𝗚𝗘𝗢. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝘄𝗮𝗶𝘁𝗶𝗻𝗴. 👇

Waiting for clearer rules. Waiting for proven results. Waiting for someone else to go first. But in -driven discovery, waiting isn’t neutral. It’s a decision.

According to recent industry research, budget constraints and lack of expertise remain the biggest barriers to adoption. Yet most companies plan to start within the next few months. By then, early movers may already be shaping the answers consumers receive.

𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿: 𝗦𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗚𝗘𝗢?🔥𝗜𝘁’𝘀: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁 𝗼𝗳 𝘄𝗮𝗶𝘁𝗶𝗻𝗴?
Read the full article - link in comment

10/06/2026

💥𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 𝗼𝗹𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗿𝘂𝗹𝗲: 𝗯𝘆 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗸𝗻𝗼𝘄𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆, 𝗶𝘁 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. - link in comments

The same applies to consumer trends.🔥

05/06/2026

𝗥𝗼𝗺𝗮𝗻𝗶𝗮𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗼 𝗽𝗿𝗲𝗱𝗶𝗰𝘁.✨𝗧𝗵𝗲 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀? 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝘁𝗵𝗲𝗺.

Romania’s latest analysis reveals a market shaped by apparent contradictions:
🚩 Consumers actively seek value, but not at the expense of quality.
🚩 They are aware of emerging food and lifestyle trends, yet adoption remains selective.
🚩 Digital channels are increasingly influential, but physical stores continue to dominate everyday shopping.
🚩 Convenience matters more than ever, while trust remains the ultimate decision driver.

𝗙𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀, 𝘁𝗵𝗲 𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿: 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Read the full analysis 👉 link in comment

02/06/2026

⚽️ The 2026 World Cup audience playbook 👇
A lot of focus will be on those who can't wait for the World Cup - the fans who've had the date circled for months.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝗮𝗹𝘀𝗼 𝗯𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗿𝗲𝗹𝘂𝗰𝘁𝗮𝗻𝘁𝗹𝘆?
Meet the audience - The reluctant soccer fan in the Global Web Index (GWI) report - link in comments

26/05/2026

🚩 What do Formula 1 cost caps and marketing budgets have in common? 👇

𝗕𝗼𝘁𝗵 𝗳𝗼𝗿𝗰𝗲 𝘁𝗲𝗮𝗺𝘀 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 “𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝘄𝗲 𝘀𝗽𝗲𝗻𝗱?” 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 “𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲?”🚀

In a recent project for a men’s grooming brand, media spend decreased, yet media contribution to sales and overall improved significantly.
Some channels scaled efficiently. Others performed better after budget cuts. And the strongest gains came from smarter allocation, not bigger budgets.

𝗧𝗵𝗿𝗲𝗲 𝗰𝗹𝗲𝗮𝗿 𝗹𝗲𝘀𝘀𝗼𝗻𝘀:
🔺efficiency beats excess;
🔺scale matters as much as ROI;
🔺strong brand equity creates room for smarter optimization.

𝑻𝒉𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒉𝒂𝒕 𝒘𝒊𝒏 𝒂𝒓𝒆 𝒏𝒐𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒕𝒉𝒆 𝒐𝒏𝒆𝒔 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕, 𝒃𝒖𝒕 𝒕𝒉𝒆 𝒐𝒏𝒆𝒔 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒇𝒂𝒔𝒕𝒆𝒔𝒕 𝒘𝒉𝒆𝒓𝒆 𝒈𝒓𝒐𝒘𝒕𝒉 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒄𝒐𝒎𝒆𝒔 𝒇𝒓𝒐𝒎. - link in comments

20/05/2026

💥𝗜𝘀 𝟮𝟬𝟮𝟲 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝘄𝗮𝗿? 𝗙𝗼𝘂𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗶𝗻, 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗽𝗿𝗲𝘁𝘁𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴. 👇👇

Total ad spend is barely moving, down -3.2% in April year-on-year. But the mix underneath has completely shifted.
𝗦𝗼𝗺𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁:
🚩Digital Out-of-Home is up nearly +40% in April - that’s not a test budget anymore, that’s a commitment.
🚩Digital Display isn’t far behind, hovering around +30% growth since March.
🚩And Radio had a promising start to the year, even if it’s running out of steam lately.

𝗢𝗻 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲, 𝗶𝘁’𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀:
🚩Press is down -37% in January - that’s not a dip, that’s a structural shift.
🚩TV has been in the red every single month, reaching -6.5% in April with no sign of a turnaround.
🚩Classic OOH is just about keeping its head above water, but there’s no real momentum there.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲?
Marketers aren’t spending more - they’re spending smarter, or at least differently. Budgets are being pulled from legacy formats and pushed into environments that offer better targeting, measurability, or simply more eyeballs.

The question for every brand and agency right now isn’t “how much should we spend?”, but “are we reallocating fast enough?”

13/05/2026

💥AI didn't just change how we work, it changed where brands win or disappear. And most haven't caught up yet.
Here's what the data, the market, and the room at Romania's biggest marketing conference are all pointing to.👉 link in comments

11/05/2026

We spent two days at Digital Marketing Forum Romania 2026, and came back with a lot to think about.💫

The theme was , as expected. But the conversations that stayed with us weren’t about the tools. They were about the gap between experimenting with AI and actually making it work, and what it takes to close it.

𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱:
🚩Barbara Grabiwoda (Publicis Groupe CEE) said it best: stop chasing shiny AI and build the foundation first. Ethics, governance, the right skills and data quality - without these, AI investment produces noise, not results. And meaningful brands are still built by people.
🚩Rodica Mihalache reframed how we should think about search visibility. The question is no longer “where do I rank on Google?”, but “does AI understand my brand well enough to recommend it when someone is making a decision?” is not a trend. It’s already the game.
🚩And across every panel and session: authenticity can’t be automated. AI is a powerful tool. It’s not a strategist, and it’s not a brand.

We’ve put together a full synthesis of the key ideas from the conference - link in comments👇

06/05/2026

💥 Most brands aren’t failing in because they lack tools.
𝗧𝗵𝗲𝘆’𝗿𝗲 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗮𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀.

In a space that promises smarter discovery and better visibility, many brands still:
🔺optimize for keywords instead of meaning
🔺chase rankings instead of relevance
🔺and treat AI like a channel, not a shift in how decisions are made

The result? Different industries, same blind spots - link in comments

Data Intelligence by Publicis Groupe Romania

19/06/2026

17/06/2026

10/06/2026

05/06/2026

02/06/2026

26/05/2026

20/05/2026

13/05/2026

11/05/2026

06/05/2026

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