https://www.dataintelligence.ro/

Data Intelligence by Publicis Groupe Romania, Europe House, Boulevard Lascar Catargiu nr. 47-53, Bucharest (2026)

05/06/2026

𝗥𝗼𝗺𝗮𝗻𝗶𝗮𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗼 𝗽𝗿𝗲𝗱𝗶𝗰𝘁.✨𝗧𝗵𝗲 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀? 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝘁𝗵𝗲𝗺.

Romania’s latest analysis reveals a market shaped by apparent contradictions:
🚩 Consumers actively seek value, but not at the expense of quality.
🚩 They are aware of emerging food and lifestyle trends, yet adoption remains selective.
🚩 Digital channels are increasingly influential, but physical stores continue to dominate everyday shopping.
🚩 Convenience matters more than ever, while trust remains the ultimate decision driver.

𝗙𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀, 𝘁𝗵𝗲 𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿: 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Read the full analysis 👉 link in comment

02/06/2026

⚽️ The 2026 World Cup audience playbook 👇
A lot of focus will be on those who can't wait for the World Cup - the fans who've had the date circled for months.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝗮𝗹𝘀𝗼 𝗯𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗿𝗲𝗹𝘂𝗰𝘁𝗮𝗻𝘁𝗹𝘆?
Meet the audience - The reluctant soccer fan in the Global Web Index (GWI) report - link in comments

26/05/2026

🚩 What do Formula 1 cost caps and marketing budgets have in common? 👇

𝗕𝗼𝘁𝗵 𝗳𝗼𝗿𝗰𝗲 𝘁𝗲𝗮𝗺𝘀 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 “𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝘄𝗲 𝘀𝗽𝗲𝗻𝗱?” 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 “𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲?”🚀

In a recent project for a men’s grooming brand, media spend decreased, yet media contribution to sales and overall improved significantly.
Some channels scaled efficiently. Others performed better after budget cuts. And the strongest gains came from smarter allocation, not bigger budgets.

𝗧𝗵𝗿𝗲𝗲 𝗰𝗹𝗲𝗮𝗿 𝗹𝗲𝘀𝘀𝗼𝗻𝘀:
🔺efficiency beats excess;
🔺scale matters as much as ROI;
🔺strong brand equity creates room for smarter optimization.

𝑻𝒉𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒉𝒂𝒕 𝒘𝒊𝒏 𝒂𝒓𝒆 𝒏𝒐𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒕𝒉𝒆 𝒐𝒏𝒆𝒔 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕, 𝒃𝒖𝒕 𝒕𝒉𝒆 𝒐𝒏𝒆𝒔 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒇𝒂𝒔𝒕𝒆𝒔𝒕 𝒘𝒉𝒆𝒓𝒆 𝒈𝒓𝒐𝒘𝒕𝒉 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒄𝒐𝒎𝒆𝒔 𝒇𝒓𝒐𝒎. - link in comments

20/05/2026

💥𝗜𝘀 𝟮𝟬𝟮𝟲 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝘄𝗮𝗿? 𝗙𝗼𝘂𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗶𝗻, 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗽𝗿𝗲𝘁𝘁𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴. 👇👇

Total ad spend is barely moving, down -3.2% in April year-on-year. But the mix underneath has completely shifted.
𝗦𝗼𝗺𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁:
🚩Digital Out-of-Home is up nearly +40% in April - that’s not a test budget anymore, that’s a commitment.
🚩Digital Display isn’t far behind, hovering around +30% growth since March.
🚩And Radio had a promising start to the year, even if it’s running out of steam lately.

𝗢𝗻 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲, 𝗶𝘁’𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀:
🚩Press is down -37% in January - that’s not a dip, that’s a structural shift.
🚩TV has been in the red every single month, reaching -6.5% in April with no sign of a turnaround.
🚩Classic OOH is just about keeping its head above water, but there’s no real momentum there.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲?
Marketers aren’t spending more - they’re spending smarter, or at least differently. Budgets are being pulled from legacy formats and pushed into environments that offer better targeting, measurability, or simply more eyeballs.

The question for every brand and agency right now isn’t “how much should we spend?”, but “are we reallocating fast enough?”

13/05/2026

💥AI didn't just change how we work, it changed where brands win or disappear. And most haven't caught up yet.
Here's what the data, the market, and the room at Romania's biggest marketing conference are all pointing to.👉 link in comments

11/05/2026

We spent two days at Digital Marketing Forum Romania 2026, and came back with a lot to think about.💫

The theme was , as expected. But the conversations that stayed with us weren’t about the tools. They were about the gap between experimenting with AI and actually making it work, and what it takes to close it.

𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱:
🚩Barbara Grabiwoda (Publicis Groupe CEE) said it best: stop chasing shiny AI and build the foundation first. Ethics, governance, the right skills and data quality - without these, AI investment produces noise, not results. And meaningful brands are still built by people.
🚩Rodica Mihalache reframed how we should think about search visibility. The question is no longer “where do I rank on Google?”, but “does AI understand my brand well enough to recommend it when someone is making a decision?” is not a trend. It’s already the game.
🚩And across every panel and session: authenticity can’t be automated. AI is a powerful tool. It’s not a strategist, and it’s not a brand.

We’ve put together a full synthesis of the key ideas from the conference - link in comments👇

06/05/2026

💥 Most brands aren’t failing in because they lack tools.
𝗧𝗵𝗲𝘆’𝗿𝗲 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗮𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀.

In a space that promises smarter discovery and better visibility, many brands still:
🔺optimize for keywords instead of meaning
🔺chase rankings instead of relevance
🔺and treat AI like a channel, not a shift in how decisions are made

The result? Different industries, same blind spots - link in comments

29/04/2026

💥 What does it really mean to grow up with technology, versus to be born into it? While Gen Z adapted to technology as it developed, Gen Alpha has known no other way of life.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲? 𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗯𝗼𝘁𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗵𝗮𝗿𝗲 𝗮 𝘇𝗲𝗿𝗼-𝘁𝗼𝗹𝗲𝗿𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗳𝗮𝗸𝗲.

Gen Z versus Gen Alpha: What really sets them apart? Insights from Global Web Index (GWI ) - link in comments

28/04/2026

✨We’re excited to announce that Rodica Mihalache will be a speaker at Digital Marketing Forum 2026, the largest online marketing conference in Romania.

𝗥𝗼𝗱𝗶𝗰𝗮 𝘄𝗶𝗹𝗹 𝗵𝗼𝘀𝘁 𝗮 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗼𝗻 𝗮 𝘁𝗼𝗽𝗶𝗰 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝟮𝟬𝟮𝟲 - 𝗵𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗿𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀 𝗼𝗳 𝘀𝗲𝗮𝗿𝗰𝗵.

Search is no longer just about ranking in Google. It’s about being 𝒄𝒉𝒐𝒔𝒆𝒏. AI has completely changed how people discover brands: they no longer browse, they ask. And brands that aren’t understood by AI simply don’t exist in those answers.

At Digital Marketing Forum, Rodica will take this conversation further in a dedicated masterclass, where you’ll learn:
🚩 Why Generative Engine Optimization matters - and why classic is no longer enough
🚩 What to look for in a analysis - where your category shows up in AI-generated answers, at which decision moments you are present, and where you are completely missing
🚩 Practical optimization tactics - how to build content that AI understands, cites, and recommends

𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 “𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗜 𝗿𝗮𝗻𝗸 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲?” 𝗯𝘂𝘁 “𝗗𝗼𝗲𝘀 𝗔𝗜 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗺𝗲 𝘄𝗲𝗹𝗹 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗺𝗲𝗻𝘁𝗶𝗼𝗻 𝗺𝗲 𝘄𝗵𝗲𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻?”
If you work in marketing, SEO, or brand strategy and want to understand what organic visibility looks like in the age of AI, join us on May 6. 👇

Full agenda and registration 👉 link in comments

24/04/2026

💥 Everyone is excited about AI - Faster. Smarter. More efficient.
But that’s not where things get difficult.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲? 𝗣𝗲𝗼𝗽𝗹𝗲.

“𝘛𝘩𝘦 𝘮𝘰𝘴𝘵 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵 𝘱𝘢𝘳𝘵 𝘪𝘴 𝘳𝘦𝘴𝘪𝘴𝘵𝘢𝘯𝘤𝘦 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦. 𝘐𝘵’𝘴 𝘯𝘢𝘵𝘶𝘳𝘢𝘭, 𝘣𝘶𝘵 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘰𝘧 𝘨𝘶𝘪𝘥𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬 𝘥𝘢𝘺 𝘵𝘰 𝘥𝘢𝘺, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘶𝘴𝘦 𝘢 𝘯𝘦𝘸 𝘵𝘰𝘰𝘭.” says Irina Savu, Data & AI Lead at Leo Burnett Bucharest.

In our latest conversation we look at adoption from a different angle: not as a tech upgrade, but as a human journey.
𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲? 𝗪𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝘁𝗲𝗮𝗺𝘀 𝗺𝗼𝘃𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱? 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 “𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜” 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝘁𝗼𝗱𝗮𝘆?
If you’re going through similar changes, this might resonate👇 - link in comments

Data Intelligence by Publicis Groupe Romania

05/06/2026

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26/05/2026

20/05/2026

13/05/2026

11/05/2026

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