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12/10/2026

💥𝗠𝗼𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝘀 𝘀𝗽𝗲𝗻𝘁. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝘁𝗵𝗮𝘁 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗮𝘀𝗻’𝘁 𝗰𝗹𝗲𝗮𝗿, 𝗮 𝗸𝗲𝘆 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝘄𝗲𝗻𝘁 𝘂𝗻𝗻𝗼𝘁𝗶𝗰𝗲𝗱, 𝗼𝗿 𝘁𝗵𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗷𝘂𝘀𝘁 𝘄𝗮𝘀𝗻’𝘁 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲.

AI-powered creative testing flips the order. By combining predictive attention analysis with AI personas, teams can see how audiences are likely to respond before a campaign goes live, while changes are still fast and cheap.

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘀𝗵𝗶𝗳𝘁 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘁𝘀𝗲𝗹𝗳. 𝗡𝗼𝘁 “𝘄𝗵𝗶𝗰𝗵 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 𝗯𝗲𝘁𝘁𝗲𝗿?” 𝗯𝘂𝘁 “𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗯𝗲𝘁𝘁𝗲𝗿?”
Swipe through for the key takeaways, and read the full article👇

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01/10/2026

✨𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘄𝗼𝗻 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. 𝗡𝗼𝘄 𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝗽𝗮𝗿𝘁.

In 2018, 50% of consumers followed at least one influencer. Today, it's 83%. The battle is no longer about reach, it's about earning attention in an increasingly crowded creator ecosystem.

That's one of the key findings of 2026, the study by Starcom Romania launched at the Influencer Marketing Conference.

𝗔 𝗳𝗲𝘄 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
🚩 65% of consumers recognize influencer collaborations as advertising. The goal isn't to hide the ad, it's to make it worth watching.
🚩Awareness was the only metric that grew significantly. Consideration, loyalty, relevance and brand love stayed relatively stable.
🚩 Different objectives call for different strategies. What works for awareness won't necessarily work for consideration or loyalty.
🚩 Loyalty comes from consistency, not campaign bursts. Influencers work better as long-term brand assets than as one-off media placements.
🚩 Brand love still belongs to storytelling.

Read the full analysis - link in comment

28/09/2026

𝗪𝗵𝗲𝗻 𝗥𝗼𝗺𝗮𝗻𝗶𝗮 𝗽𝗹𝗮𝘆𝘀, 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗯𝗲𝗹𝗼𝗻𝗴𝘀 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲. ⚽𝗡𝗼𝘁 𝗮𝗹𝗹 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗳𝗮𝗻𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

New research by Publicis Sport & Entertainment Romania identifies five distinct ways Romanians engage with football, from highly dedicated supporters and tactical purists to event-driven viewers and casual fans.
Some findings that stood out:
⚽ 82% of Romanian adults follow football in some form
⚽ 32% say they cannot imagine their lives without it
⚽ 76% follow the Romanian national team
⚽ 47% watch every national team match

Beyond the game itself, football creates moments of pride, belonging, connection and shared experience. 𝗙𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀, 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘄𝗵𝗼 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹, 𝗯𝘂𝘁 𝘄𝗵𝘆.

Read the full analysis to explore the five football audiences and what unites them when Romania takes the field.👇

#𝗛𝗮𝗶𝗥𝗼𝗺â𝗻𝗶𝗮!
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25/09/2026

‼️A consumer asks ChatGPT: “What’s the best running shoe under €100 on this website?” The website has great traffic, solid , and hundreds of products.
𝗬𝗲𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗰𝗮𝗻’𝘁 𝗮𝗻𝘀𝘄𝗲𝗿.𝗪𝗵𝘆? 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝘀𝗶𝘁𝗲 𝘄𝗼𝗿𝗸𝘀 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝗳𝗼𝗿 𝗵𝘂𝗺𝗮𝗻𝘀, 𝗺𝘂𝗰𝗵 𝗼𝗳 𝗶𝘁𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗔𝗜 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.

Today, as more consumers turn to ChatGPT, Gemini, and AI-powered search experiences for recommendations, being online is no longer enough. Brands need to be understandable, accessible, and credible for the systems that increasingly influence .

In our latest article for IQads, we explore what we've learned after a year of monitoring brand visibility in AI engines across industries, and why some brands are cited while others are overlooked.

👉 Read the full article on IQads [RO]: 𝗕𝗿𝗮𝗻𝗱𝘂𝗹 𝘁ă𝘂 𝗲𝘅𝗶𝘀𝘁ă 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗗𝗮𝗿 î𝗹 𝘃𝗲𝗱𝗲 𝗔𝗜-𝘂𝗹?👇

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23/09/2026

🎒Back-to-school looks like a season on the calendar. In the data, it behaves like a sprint: barely two weeks between "let's look" and "let's buy". And nobody decides alone.

𝗧𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗭𝗲𝗻𝗶𝘁𝗵 𝗠𝗲𝗱𝗶𝗮 𝗥𝗼𝗺𝗮𝗻𝗶𝗮’𝘀 𝗞𝗶𝗱𝘀 𝗛𝗮𝗯𝗶𝘁𝘀 𝗦𝘁𝘂𝗱𝘆 𝗽𝘂𝘁𝘀 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗮𝗺𝗶𝗹𝘆 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗹𝗶𝘀𝘁:
🚩Co-decision dominates every category, and kids speak up where identity is at stake.
🚩The school supply list is by far the strongest trigger.
🚩Parents say quality and durability matter most, but price and discounts still play a major role.
🚩eMAG opens the basket for most families online. Category specialists take it from there.
For marketers, the decision-maker changes by category, and timing matters as much as channel. Highlights in the link below.👇

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16/09/2026

🍁𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗼𝗳𝘁𝗲𝗻 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗲𝗰𝗼𝗻𝗱 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. As plans accelerate and budgets come back into focus, it's also a good moment to revisit the assumptions behind our marketing decisions.

Back to Business: Less Assumption, More Evidence👇👇 - link in comments

15/09/2026

🚩𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝘀 𝘀𝗽𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹? 𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲𝗿𝗲 𝘄𝗮𝘀 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗶𝗰𝗵 𝗶𝗱𝗲𝗮𝘀 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻?

New -powered approaches to creative testing are helping brands evaluate attention, engagement potential, and message effectiveness before investing in media. The result is more informed decision-making and a better chance of launching campaigns that actually perform.

Read the full article 👉 link in comments

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08/09/2026

💥As AI reshapes how we work, search, and decide, the human moments around us matter more than ever - the small rituals, contradictions, and emotional shifts that reveal what people truly crave.

That’s why Publicis Media Global created : a magazine decoding these signals, looking past the surface of behavior to uncover what really drives it: presence, belonging, self-expression, reinvention, connection.

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, 𝗶𝘁 𝗿𝗮𝗶𝘀𝗲𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗳𝗲𝗲𝗹, 𝗲𝘀𝗰𝗮𝗽𝗲, 𝗿𝗲𝗰𝗹𝗮𝗶𝗺, 𝗼𝗿 𝗯𝗲𝗰𝗼𝗺𝗲, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗵𝗼𝗹𝗱 𝘀𝗽𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗮𝘁?

Read Only Human and look beyond the trend, toward the human truth behind it.
👉 link in comments

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03/09/2026

🚀 Your prime-time rate is too expensive: that’s a common conversation in media negotiations. 👇👇

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗮 𝗧𝗩 𝘀𝗽𝗼𝘁 𝗰𝗼𝘀𝘁𝘀, 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀?
For years, reach, GRPs, and awareness have been the dominant metrics used to justify TV investments. They worked because we assumed viewers would continue their journey online and eventually convert.

Today, that automatic connection is weakening. As consumer behavior evolves, marketers need more than audience delivery metrics. They need evidence of impact.

When we can measure the traffic generated within minutes of a TV spot airing, we gain a completely different perspective on performance. 𝗦𝘂𝗱𝗱𝗲𝗻𝗹𝘆, 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘀𝗵𝗶𝗳𝘁𝘀 𝗳𝗿𝗼𝗺 𝗯𝘂𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝗽𝗲𝘀𝘁 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗿𝗲𝘁𝘂𝗿𝗻.

Why TV measurement must evolve beyond traditional media metrics 👉 link in comments

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01/09/2026

💫Gen Z is increasingly shaping consumer behavior and becoming a major growth audience, but a Global Web Index (GWI ) report challenges marketers to look beyond generational labels and question whether birth year alone is a meaningful way to define audiences.

Does Gen Z really exist? 👉 link in comments

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