SwitchedON for Brand Choice Architects

SwitchedON for Brand Choice Architects What is SwitchedON? Tailored workshops that elevate your brand as a key business growth engine.

By wiring together brand strategy fundamentals with neuroscience and human decision science.

Always an inspiration as member of Internetics jury to discover smart digital born strategies & executions!
31/10/2024

Always an inspiration as member of Internetics jury to discover smart digital born strategies & executions!

As I was working on a workshop about brands as Mental Associations between products & consumer goals, my 15 y.o. son in ...
22/08/2024

As I was working on a workshop about brands as Mental Associations between products & consumer goals, my 15 y.o. son in front of the fridge: " I don't like dark chocolate, it's for old people!". Me: "Why?!? Dark chocolate is so good!" Him: "Exactly my point!" 😭 After I get my crying done, I will finish this workshop a bit more inspired....by the sweet bitter tasting comment of my son - but so true through the lenses of Consumer Neuroscience and its impact on Brand Equity.

Some campaigns are simply music for the brain and this is how they win a GRAND Effie! Congrats AQUA Carpatica and Cohn ...
20/06/2024

Some campaigns are simply music for the brain and this is how they win a GRAND Effie! Congrats AQUA Carpatica and Cohn & Jansen and thank you for the inspiration to look at your campaign from a Consumer Neuroscience angle.
Check out article https://www.linkedin.com/posts/switchedon-for-brand-choice-architects_switchedon-brandstrategy-behavioraleconomics-activity-7209517696839798784-PqF5?utm_source=share&utm_medium=member_desktop

Effie Romania SwitchedOn for Brand Choice Architects Nicoleta Mihailescu

SwitchedON in action @ IAA School Romania! 🤯🧠💣Today we had a questions full session on the psychology of Shopper Decisi...
27/01/2024

SwitchedON in action @ IAA School Romania! 🤯🧠💣
Today we had a questions full session on the psychology of Shopper Decision, the neuroscience behind our behaviour when in front of the shelf ( online or offline) wired with brand building fundamentals. Wish my students plenty of inspiration to act for their brands and create value for their business stakeholders! More to come :)
https://www.linkedin.com/posts/switchedon-for-brand-choice-architects_neuroscience-brandbuilding-decisionscience-activity-7156958868994940928-BnNO?utm_source=share&utm_medium=member_desktop

Need examples of best use of Iconic Assets from a Romanian brand!I have recently talked about brand Iconic Assets and ho...
15/12/2023

Need examples of best use of Iconic Assets from a Romanian brand!
I have recently talked about brand Iconic Assets and how potent they can become for a brand, if nurtured with loyalty and creativity - see article: https://www.linkedin.com/feed/update/urn:li:activity:7137753529640755200
There are great examples among international players, like Coke or McDonalds - check this out: https://www.linkedin.com/feed/update/urn:li:activity:713848702218

https://www.linkedin.com/feed/update/urn:li:activity:7138474427679207424

What about Romanian brands? Just name a few to share with the SwitchedON community. I have my 2 favorites, so far ;)
AQUA Carpatica- see article: https://www.linkedin.com/feed/update/urn:li:activity:7138519519974592512
BOB Coffee Lab- see article: https://www.linkedin.com/feed/update/urn:li:activity:7140251136162189313

12/12/2023

„Cred că o concluzie importantă la care am ajuns este că NOUL (cele mai inovatoare modalități de a comunica în digital) este evident foarte sexi atât pentru clienți, cât și pentru agenții! Însă fără coloana vertebrală a unei strategii de brand coerentă și consecventă în execuție... parcă domnișoara Digital se pierde în conversație.” → Nicoleta Mihăilescu, Freelance Brand Management consultant și membră a juriului Internetics 2023, într-un interviu pentru IQads.

📌 Citește întreg materialul aici → https://bit.ly/41kp9d5.

Internetics. Festivalul în care ești jurizat de viitorul tău client.

07/12/2023

On Iconic Assets executed brilliantly. It can be done on-equity and surprisingly creative at the same time ;)

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