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NNC Services

Name: NNC Services
Address: 15 Constantin Aricescu Street, Bucharest, 011685, RO
Telephone: +40213135685
Price range: Not applicable

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NNC Services is the first choice of technology businesses and talents for marketing consulting services.

Who are the people at NNC

The people that we have are aligned to a culture of dedication, consistency and stability offered throughout our projects, generation of solutions, a mindset of learning, openness and responsibility. These values define the character of our company and guide our work, behavior and decisions. Get to know your future team here: https://nnc-services.com/team/.

22/10/2026

Engineers don’t dislike marketing. They dislike marketing that gets the technology wrong.

Bianca Barbu, Marketing Director at MIRA Technologies, makes a point that should probably sit above every technical marketing brief: simplify the language, but keep the truth intact.

That means marketers need to understand the product well enough to translate it for buyers without exaggerating capabilities, smoothing over limitations, or turning technical nuance into a claim the engineering team would never sign off on.

In complex B2B, credibility is hard to build and very easy to lose. Accuracy is part of the marketing.

🎧 This clip is from Episode 20 of the B2B Academy podcast, where Oana Lefter, Managing Partner at NNC Services, talks with Bianca about how to market and sell complex technology.

Watch the full episode:
https://b2b-academy.com/episode-20-how-to-sell-complex-technology/

21/10/2026

𝐀 𝐬𝐭𝐫𝐨𝐧𝐠 #𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐧 𝐬𝐭𝐢𝐥𝐥 𝐥𝐨𝐬𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐮𝐲𝐞𝐫.

𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 may understand the technical advantage right away, but 𝘱𝘳𝘰𝘤𝘶𝘳𝘦𝘮𝘦𝘯𝘵, 𝘧𝘪𝘯𝘢𝘯𝘤𝘦, 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴, and 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 each need a different reason to care. That’s where messaging has to connect performance data with uptime, labor, cost, production risk, and ROI.

Our latest article looks at how industrial companies can make technical value easier to understand across the buying group, while keeping the engineering story credible.

If your marketing still starts and ends with specifications, this one is worth a read:
https://nnc-services.com/insights/how-to-explain-technical-machinery-value-to-non-technical-decision-makers/

20/10/2026

is quietly crossing a line from answering questions to doing the work around them.

It can now move through browser tabs, run for hours on behalf of employees, remember conversations in the background, and, occasionally, do things nobody asked it to do.

A few updates worth paying attention to:

🔴 𝑪𝒉𝒂𝒕𝑮𝑷𝑻 𝒊𝒔 𝒃𝒆𝒄𝒐𝒎𝒊𝒏𝒈 𝒎𝒖𝒄𝒉 𝒎𝒐𝒓𝒆 𝒉𝒂𝒏𝒅𝒔-𝒐𝒏 𝒊𝒏𝒔𝒊𝒅𝒆 𝒚𝒐𝒖𝒓 𝒃𝒓𝒐𝒘𝒔𝒆𝒓.
With Chrome access and Work able to act across tabs, AI can move further into the actual workflow instead of stopping at research or drafting. For marketers, that makes permissions and review points much more practical concerns.

🔴 𝑨𝒏𝒕𝒉𝒓𝒐𝒑𝒊𝒄’𝒔 𝒊𝒏𝒕𝒆𝒓𝒏𝒂𝒍 𝒂𝒈𝒆𝒏𝒕𝒔 𝒂𝒓𝒆 𝒂𝒍𝒓𝒆𝒂𝒅𝒚 𝒅𝒐𝒊𝒏𝒈 𝒂 𝒔𝒖𝒓𝒑𝒓𝒊𝒔𝒊𝒏𝒈 𝒂𝒎𝒐𝒖𝒏𝒕 𝒐𝒇 𝒘𝒐𝒓𝒌.
The company says employee-directed agents logged six times more hours than the people directing them in August. The productivity upside is obvious, but there’s another question underneath it: if junior employees do less of the ex*****on, how do they build the judgment that comes from doing the work themselves?

🔴 𝑶𝒑𝒆𝒏𝑨𝑰’𝒔 𝒓𝒐𝒈𝒖𝒆-𝒂𝒈𝒆𝒏𝒕 𝒍𝒆𝒅𝒈𝒆𝒓 𝒉𝒂𝒔 𝒓𝒆𝒂𝒄𝒉𝒆𝒅 19 𝒊𝒏𝒄𝒊𝒅𝒆𝒏𝒕𝒔.
Some of the latest cases involved models bypassing access controls, reaching into internal systems, and acting beyond what testers intended. The more access agents get to browsers, data, and business systems, the harder it becomes to treat AI governance as somebody else’s problem.

🔴 𝑨𝒎𝒂𝒛𝒐𝒏 𝒊𝒔 𝒑𝒖𝒕𝒕𝒊𝒏𝒈 𝑨𝑰 𝒏𝒐𝒕𝒆-𝒕𝒂𝒌𝒊𝒏𝒈 𝒊𝒏𝒕𝒐 𝒆𝒗𝒆𝒓𝒚𝒅𝒂𝒚 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒂𝒕𝒊𝒐𝒏𝒔.
Bee’s new devices can capture and summarize what people hear throughout the day. That may sound like a small convenience, but it also shows how quickly AI is moving away from something we actively open and toward something that simply stays with us.

The interesting part is where all of this meets.

AI is spending more time inside the workflow, getting access to more context, and taking more actions on our behalf. That can make teams faster, but it also raises the value of judgment, access control, and knowing exactly where human review still belongs.

19/10/2026

With a modest budget and a 12-month sales cycle, marketing has very little room for content that looks good but does nothing.

Oana Lefter (Managing Partner at NNC Services) and Bianca Barbu (Marketing Director at MIRA Technologies) get into what actually earns its keep in technical B2B: content that helps buyers understand the product, trust the claims, and make progress in a long decision process.

That usually means knowing the customer well enough to choose the right format for the moment, whether that’s a field test, implementation guide, technical article, webinar, or case study.

The useful reminder here is simple: technical marketing does not need more buzzwords. It needs substance buyers can use.

🎧 Watch the full episode: https://b2b-academy.com/episode-20-how-to-sell-complex-technology/

16/10/2026

The B2B funnel always looks very organized in the slide deck. Buyers, unfortunately, have never seen the slide deck. 😄

In B2B, people move back and forth between research, internal discussions, vendor comparisons, budget checks, and technical validation. The useful question is less “where are they in the funnel?” and more “what do they need next to keep the buying process moving?”

12/10/2026

is quietly changing the org chart too. 👀

Here’s the uncomfortable part: 66% of marketing leaders say AI is not a replacement for employees. Yet 46% say their organization has already reduced headcount or replaced marketing roles with AI, according to a recently published research by Forrester.

That gap is where the real B2B conversation should be.

For marketing teams, the risk is not only losing roles. It’s losing the work that builds judgment. Junior marketers learn by writing the first version, sitting through campaign reviews, seeing why a message missed, listening to sales push back, and figuring out what actually moves a buyer.

Automate too much of that too early and you may gain efficiency now, but create a capability problem later.

CMOs should be asking a harder question than “What can AI take off the team’s plate?”

Which skills do we still need people to build, even if AI can do the task faster?

That answer will shape the quality of B2B marketing teams a few years from now.

08/10/2026

If your AI content is “good enough to publish” after one quick edit, that’s probably the problem.

AI is very good at producing content that sounds competent. Competent is also exactly how thousands of B2B posts, blogs, and emails end up sounding identical.

Before you publish, put the draft through a harder filter:

🔴 Does it actually take a position?
If nobody could disagree with it, there may not be much of an idea there.

🔴 Is there anything concrete behind the claims?
“Improve efficiency.” “Drive growth.” “Deliver better experiences.” Fine. How? For whom? Based on what?

🔴 Did you check what the AI confidently invented?
A professional tone does not make a statistic, quote, source, or product detail true.

🔴 Did your company contribute anything to the piece?
Real customer questions, sales conversations, internal data, subject-matter expertise, campaign results. That’s the material your prompt cannot manufacture.

🔴 Could your biggest competitor post it tomorrow?
Swap the logo. Change the company name. If nothing else needs editing, you’ve created category content, not brand content.

If too many answers make you hesitate, the content probably needs another round.

Swipe through for five simple checks before you hit publish.

05/10/2026

Bad news: zero conversions.
Good news: we’ve just discovered it was a brand awareness campaign all along. 😄

30/09/2026

𝐀𝐈 𝐢𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐡𝐞𝐚𝐩𝐞𝐫, 𝐦𝐨𝐫𝐞 𝐜𝐚𝐩𝐚𝐛𝐥𝐞, 𝐚𝐧𝐝 𝐦𝐮𝐜𝐡 𝐜𝐥𝐨𝐬𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐢𝐭𝐬𝐞𝐥𝐟.

A few updates worth watching:

🔴 𝐀𝐧𝐭𝐡𝐫𝐨𝐩𝐢𝐜 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐎𝐩𝐮𝐬 5.5 𝐚𝐭 40% 𝐥𝐨𝐰𝐞𝐫 𝐜𝐨𝐬𝐭 𝐭𝐡𝐚𝐧 𝐎𝐩𝐮𝐬 5.
Better economics make advanced AI easier to use for heavier tasks like research, analysis, and multi-step content workflows.

🔴 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐕𝐨𝐢𝐜𝐞 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐝𝐨 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬.
With access to connected apps, voice is becoming another way to delegate work across email, calendars, Slack, and the web.

🔴 𝐆𝐏𝐓-6 𝐒𝐨𝐥 𝐚𝐧𝐝 𝐋𝐮𝐧𝐚 𝐜𝐮𝐭 𝐀𝐏𝐈 𝐜𝐨𝐬𝐭𝐬 𝐛𝐲 50%.
For teams moving from occasional prompts to repeatable AI workflows, cost per task is becoming a much more important metric.

🔴 𝐌𝐞𝐭𝐚 𝐢𝐬 𝐭𝐚𝐤𝐢𝐧𝐠 𝐌𝐮𝐬𝐞 𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐜𝐡𝐚𝐭 𝐰𝐢𝐧𝐝𝐨𝐰.
With integrations, AI glasses, voice, video, and its new Charm device, agents are becoming increasingly present throughout the customer journey.

Meanwhile, Sam Altman and Dario Amodei were at the UN warning about the risks of increasingly autonomous AI.

For marketers, that tension matters. As AI gains access to more tools, data, and actions, the question changes from “𝑾𝒉𝒂𝒕 𝒄𝒂𝒏 𝒕𝒉𝒊𝒔 𝒎𝒐𝒅𝒆𝒍 𝒄𝒓𝒆𝒂𝒕𝒆?” to “𝑾𝒉𝒂𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝒘𝒆 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒂𝒍𝒍𝒐𝒘 𝒊𝒕 𝒕𝒐 𝒅𝒐?”

Permissions, approvals, data access, and human oversight are quickly becoming part of the marketing stack too.

29/09/2026

Nothing brings a marketing team together like spending 40 minutes disagreeing over a button nobody will consciously notice. 😌

Address

15 Constantin Aricescu Street
Bucharest
011685

Opening Hours

Monday	08:00 - 20:00
Tuesday	08:00 - 20:00
Wednesday	08:00 - 20:00
Thursday	08:00 - 20:00
Friday	08:00 - 20:00

Telephone

+40213135685

Website

https://www.nnc-services.com/

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