27/05/2026
We took ING Credit Card to the middle of nowhere. And came back with a SABRE.
Our "Cucuieții din Deal" campaign for ING Romania just won at the 2026 SABRE Awards EMEA, in the Consumer Marketing (Existing Product) category.
SABRE isn't our usual playground - it's the biggest PR awards programme in the world. Which makes this even more satisfying. A campaign built on humour, real people, and a village most Romanians thought was fictional managed to stand out.
Proud to have shared this one with Rogalski Damaschin and Cronicari Digitali .