Saatchi & Saatchi Romania

14/07/2026

9 out of 10 neurodivergent Romanians are unemployed. And not for a lack of trying.

Rapid-fire questions. Unspoken social rules. Noisy open-space waiting rooms.Typical job interviews don’t just fail to account for neurodivergent people’s experiences. They’re actively standing in the way of their career paths.

Well, in the latest addition to the Recruit Atypically platform, created alongside the wonderful Autism Voice , we set out to address this built-in inequality face-on.

Meet Atypical Interviews.
A series of real interviews with real neurodivergent people, where we created the safe space needed for potential employees – and employers! – to have meaningful conversations about what actually matters: competency and professional skills.

The result? 5 different TVCs acting as an Atypical recruitement process starting point.

How?
Read the full article on IQAds. Link in comm

03/07/2026

Last night, Saatchi Creative Hub walked away from the 2026 Effie Awards Romania with wins across three brands - and behind each trophy sits a team that has poured months (sometimes years) of thinking, iterating, arguing, and shipping.

Gold + 2 Bronzes - „The Magnum Crack Hunt” for - Snacks & Desserts Gold, plus Bronze in Engaged Communities and Media Innovation. The Crack Hunt was one of those rare journeys where the idea grew bigger than the brief - a proper cultural gaming moment we're incredibly proud we built alongside the Magnum team.

Bronze - „Liber să tot fii” for . A campaign about the freedom to keep being yourself, recognised in Finance. Proof that freedom territory and financial services can live in the same sentence.

Bronze - „The failed experiment” for . A Timely Opportunity win for a small idea that punched well above its weight.

Effie rewards effectiveness - the results, not just the craft. Which makes these especially meaningful for everyone who lost sleep over strategy decks, media plans, edits, and last-minute fixes.

You know who you are.
Thank you.

On to the next brief.

13/06/2026

14 nominations at Effie Romania: 8 with ING Romania, 3 with Magnum Romania and 3 with Nemira Publishing House.

ING Romania
- ING Credit Card din Deal — Branded Content & Entertainment
- Maestrul Păreritsu — Branded Content & Entertainment; Seasonal Marketing
- Scam Donuts — Experiential Marketing; Seasonal Marketing; Marketing Disruptors
- Liber să tot fii — Finance; Marketing Disruptors

Magnum
- The Magnum Crack Hunt — Engaged Communities; Media Innovation; Snacks & Desserts

Nemira Publishing House
- The Failed Experiment — Artificial Intelligence (AI); Culture & The Arts; Timely Opportunity

That’s quite a lineup. And it’s making waves at Effie Romania.

Super proud of each and every one of these projects. And of the teams behind them. 💫

05/06/2026

What if the scariest ideas are the ones worth following?

Raluca, our Group Creative Director, explores that thought in her latest IQads interview - alongside something else we strongly believe at Saatchi: when creativity gets overcomplicated, it loses its power. What stays? Simplicity. Emotion. Human truth.

Read the full interview here:

Dacă ți-e frică, e un semn că trebuie s-o faci. Un motto împrumutat de Raluca Eftimie, Group Creative Director @ Saatchi & Saatchi, în munca ei. Ralucăi nu...

27/05/2026

We took ING Credit Card to the middle of nowhere. And came back with a SABRE.
Our "Cucuieții din Deal" campaign for ING Romania just won at the 2026 SABRE Awards EMEA, in the Consumer Marketing (Existing Product) category.

SABRE isn't our usual playground - it's the biggest PR awards programme in the world. Which makes this even more satisfying. A campaign built on humour, real people, and a village most Romanians thought was fictional managed to stand out.

Proud to have shared this one with Rogalski Damaschin and Cronicari Digitali .

26/05/2026

"The biggest danger isn't AI - it's the lack of adaptability."

In the latest IQads interview, Vlad talks about 2026 and what really drives us forward as an agency: a culture built around curiosity, flexibility and strong, honest people.

Today, we’re close to 100 geeks - and that only works with the right mindset behind it.

Read the full interview:
https://www.iqads.ro/articol/75615/noua-lume-noua-vlad-petre-pentru-cine-are-energie-curiozitate-si-flexibilitate-e

05/05/2026

"The biggest DON'T? Staying stuck in old ways of working."

In his latest interview with Business Review, Vlad Petre talks about what's driving Saatchi Creative Hub Bucharest forward: an outcome-driven model, a team of nearly 100, and a clear ambition to become one of the most AI-fluent agencies out there.

But what stands out most is the focus on culture - the belief that if you build something honest and strong internally, you can build anything on top of it.

Link in comments.

29/04/2026

A boxer doing unboxing. A chihuahua with a passion for tutus. A couple dealing with the wrong rental car on the Amalfi Coast. Meet the characters of the new ING campaign - where Pachetele ING come to life with all the energy, humor, and joy of opening a package you didn't expect. Created by Saatchi & Saatchi.

ING Bank lansează Pachetele ING, o nouă abordare în banking, prin care serviciile financiare clasice sunt reunite, pentru prima dată, într-un sistem de...

03/04/2026

We sent some ideas out into the world. They came back with trophies. ✨

Comma Awards looked good on us this year:
🥇 Gold @ Best Innovative Communication Campaign – Magnum Crack Hunt (Magnum)
🥈 Silver @ Best Innovative Communication Campaign – The fAIled Experiment (Nemira)
🥈 Silver @ Best Digital Communication Campaign – The fAIled Experiment (Nemira)
🥉 Bronze @ Best Digital Communication Campaign – Credit Card at Cucuieții din Deal (ING Bank Romania)
🥉 Bronze @ Best Disruptive Communication Campaign – Scam Donuts (ING Bank Romania)
🥈 Silver @ Best Creative Communication Campaign – Credit Card at Cucuieții din Deal (ING Bank Romania)

We might do that again. 🥂