03/07/2026
Last night, Saatchi Creative Hub walked away from the 2026 Effie Awards Romania with wins across three brands - and behind each trophy sits a team that has poured months (sometimes years) of thinking, iterating, arguing, and shipping.
Gold + 2 Bronzes - „The Magnum Crack Hunt” for - Snacks & Desserts Gold, plus Bronze in Engaged Communities and Media Innovation. The Crack Hunt was one of those rare journeys where the idea grew bigger than the brief - a proper cultural gaming moment we're incredibly proud we built alongside the Magnum team.
Bronze - „Liber să tot fii” for . A campaign about the freedom to keep being yourself, recognised in Finance. Proof that freedom territory and financial services can live in the same sentence.
Bronze - „The failed experiment” for . A Timely Opportunity win for a small idea that punched well above its weight.
Effie rewards effectiveness - the results, not just the craft. Which makes these especially meaningful for everyone who lost sleep over strategy decks, media plans, edits, and last-minute fixes.
You know who you are.
Thank you.
On to the next brief.