BPN (Brand Programming Network) este cea mai noua retea globala de media ale Interpublic Group (NYSE: IPG) si parte a diviziei IPG Mediabrands, alaturi de Initiative si Universal Mccann. In Romania, BPN se lanseaza prin preluarea Brand Connection, companie care activeaza pe piata media din Romania inca din 2004 ca parte a grupului Lowe. Impreuna cu celelalte agentii ale grupului - GolinHarris (rel
atii publice), SeniorHyper (digital), Mobile Works (mobile marketing), Initiative (media), Lowe & Partners (agentie full service) si MedicOne (comunicare medicala) - BPN Romania va continua sa ofere solutii integrate de comunicare pentru clientii sai. BPN vine cu un nou model de organizare a unei agentii de media, abordand strategiile de media din perspectiva marcii si a noilor evolutii din social media si integrand canalele de media traditionale cu cele digitale, pentru a gasi solutia optima care creste vizibilitatea brandului.
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In Romania, BPN has already a history through Brand Connection Romania, which was founded in 2004, as part of Lowe group. As part of Lowe group Romania, with the multi-disciplines support from Lowe & Partners (creative & BTL), GolinHarris (public relations), Hyperactive (digital advertising), Mobile Works (mobile marketing), Initiative (media), and Lowe Medic One (healthcare communication), Brand Connection offered already integrated communication solutions. BPN Romania continues to offer the entire range of media services: strategy, planning, research, media buying, integrate new and traditional media to find the best media vehicle to increase a brand share of visibility.
