As a private company acting in a very particular kind of business, IMAS chooses to adopt and internalize a philosophy of comprehensive dedication to the client. We are acknowledging that, instead of a self oriented activity, the market research should be an important tool for the clients in addressing their problems, and especially in empowering them when confronted with one of the most critical i
ssues: making efficient decisions. As such, IMAS provides:
- ad-hoc consumer research: Usage & Attitudes, Image and Segmentation Studies, Product Tests, Sampling Effectiveness, Packing and Brand Name Tests, Market Pe*******on Studies, Concept and Positioning Studies, Customer Satisfaction Surveys;
- ad-hoc advertising research: Copy Testing and Escorting Research for Copy Development, Pre-testing of TV Commercials and Ad-prints, Day-After Recall Studies, Advertising and Awareness Tracking Studies;
- ad-hoc retail research: In Store Surveys, Store Checks, POS Advertising Research;
- ad-hoc media research: Audience Survey, Day After Recall;
- ad-hoc political research: Pre/post measurements during public communication campaigns, Traffic Studies, Ethnic Groups Studies, Cultural attitudes of special target groups, Public Institutions Image Measurement;
- ad-hoc social research: Political marketing, Exit Polls;
- omnibus research: ROmnibus (monthly omnibus survey) and National Study for Radio Audience.
