FourHooks

30/06/2015

Conclusions and numbers from the first Periscope campaign:

Last week we have rolled-out a new kind of project in collaboration with Metropotam, a project involving video-live streaming from a music festival, opting to use the Periscope solution, offered by Twitter.

29/06/2015

Tu esti soarele, Tu esti singura pentru mine.... this is how our three days Periscope broadcast ends. We were live from the Electric Castle Festival.

27/06/2015

Metropotam transmite LIVE de la Electric Castle Festival via Periscope. Urmariti-i pe https://twitter.com/metropotam pentru update-uri. Iata cm arata festivalul d**a primele doua zile:

26/06/2015

I-am convins pe Metropotami sa transmita LIVE de la Electric Castle via Periscope. Cu totii suntem curiosi cm sta treaba cu noroiul.... si concertele :).

De la 17:30 nu rata: https://twitter.com/metropotam

24/06/2015

Creativity in the service of people, as it should be... SILVER CANNES LIONS for Creative Effectiveness.

Famous cartoons from all over the world have gone bald, sending out the message that a child with cancer deserves to be treated just like any other child. Jo...

19/06/2015

Kids have done it in 20 sec. How fast can you solve it? :)

Puzzle : What is the number of the parking lot, where my car is parked?

18/06/2015

"A good rule of thumb for social is to talk about items not related to your brand 80 percent of the time – feel free to focus on you the other 20 percent."

Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social.

17/06/2015

Leo Burnett has already released it's traditional Cannes Predictions list and everybody is making assumptions. So here are some contenders you should be aware of, with the biggest chances to the Lion's share:

5 Cannes Lions contenders you should know, in case they win.

16/06/2015

Hello design Tuesday :)

“Krr krr...”

10/06/2015

Some facts on attribution marketing and the level of results analysis we should aspire to:

In today’s measurement-focused marketing world, cross-channel attribution is a hot topic. Trouble is, most companies still use antiquated attribution methods that fall apart in an increasingly complex online and off-line marketing ecosystem. This article explores eight myths about what cross-channel…

09/06/2015

The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people

03/06/2015

YouTube Ads of the Decade.

"Combined, these five videos have been watched for over 7.7 million hours1. That's over 875 years people chose to spend watching ads! "

The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10…