Leo Burnett Bucharest

Leo Burnett Bucharest "Creative ideas flourish best in a shop which preserves some spirit of fun...” - Leo Burnett

07/07/2026

Yo! This is our freshest work yet for our client URSUS. We’re 100 percentage sign sure you’ll love the launch of Remix. A colorful, loud and unapologetic campaign that puts on full display the Gen Z vibe of the new product. The song is a TOP earworm and the visuals scream “This is not your typical beer ad!” Check it out!
And many thanks to the amazing team that made it possible , , .

Last night at Effie Romania, we proudly took home 10 wins, including Agency of the Year. 🏆A big thank you to our clients...
03/07/2026

Last night at Effie Romania, we proudly took home 10 wins, including Agency of the Year. 🏆

A big thank you to our clients and partners: Pepsi , Pampers , Head and Shoulders , KFC , Gillette, Curtea Veche Publishing and Salt Bank.

This marks our 7th Agency of the Year title in the last 10 years — a recognition we are truly grateful for.

And of course, we couldn’t end this without saying:

Next in our Effie series: “CELEBRATING PREMIES’ VICTORIES”, created together with PAMPERS. ✨For 9 in 10 parents, Novembe...
02/07/2026

Next in our Effie series: “CELEBRATING PREMIES’ VICTORIES”, created together with PAMPERS. ✨

For 9 in 10 parents, November 17th is just a windy autumn day.
For 1 in 10, it's the day marking World Prematurity Day.
Built on a simple, but powerful insight, that preemie parents don't measure progress in days, they measure their preemie baby’s milestones in grams.
So Pampers took these clinical measure of survival and transformed into a symbol of victory worth celebrating: “Sweet Victory Cakes” that matched real preemies’ birth weights to mark how far these little fighters had come.

This unmissable visualization ignited a powerful, necessary conversation on preemies’ fighting this battle with life itself and shifted the prematurity narrative from a source of pity to a source of inspiration and celebration.
Congratulations to everyone involved in bringing such a meaningful story to life.
Proud to see this one on the Effie shortlist 🙏

Let’s chill a little with the next campaign on our Effie nominations list: “CURRENCY TO CHILL”, created together with SA...
01/07/2026

Let’s chill a little with the next campaign on our Effie nominations list: “CURRENCY TO CHILL”, created together with SALT BANK. 👏

After Salt Bank’s early-adopter growth slowed, the brand used summer travel to make multi-currency relevant at the exact moment people needed it. Currency to Chill turned Salt’s 17-currency offer, strong FX rates, Greece cashback and vacation raffle into friendly travel tutorials led by Alex Ion. By making a banking feature simple, seasonal and useful, the campaign moved people from passive awareness to trial.

Shoutout to the Leo team and our clients for making banking feel a little more like vacation. 🏝️
See you at the awards! 🏆

Another day, another Effie nomination. This time, we dive into “THE INHERITANCE”, created together with LAYS & PEPSI. ✨T...
30/06/2026

Another day, another Effie nomination. This time, we dive into “THE INHERITANCE”, created together with LAYS & PEPSI. ✨

The campaign leveraged PepsiCo’s Power of One strategy, pairing Lay’s and Pepsi around the movie watching occasion to drive growth in a highly cluttered promo landscape. Against declining performance and intense competition, the campaign reinvented the promo format by turning a familiar movie plot into a tangible reward.
Shoutout to the full cast behind it: Leo team, our clients, and everyone who helped bring it to life.

Fingers crossed for Effie night. 🤞

We don’t say goodbye just yet – but we are diving into „ADIO, IRITAȚII”, created together with GILLETTE.Gillette aims to...
29/06/2026

We don’t say goodbye just yet – but we are diving into „ADIO, IRITAȚII”, created together with GILLETTE.

Gillette aims to give all men a perfect superior experience, which in Romania means upgrading men from cheap disposable habits into higher-value system shaving. Their barrier was not lack of awareness about systems, but resignation with the unpleasant experience their cheap razor provided. The insight that struck us most became the slingshot for the campaign: men had normalized skin irritation so deeply that they now blamed their own skin or technique, not the razor!
Hence, Gillette turned skin irritation into intrusive, annoying anti-heroes invading men’s comfort, self-confidence and daily life, making the problem impossible to ignore or to accept any more.

Big shoutout to everyone who helped bring this idea to life.
On to Effie night. 🏆

Next on the list: “HELP MAMA – NOW IT’S YOUR TURN”, created together with SALT BANK. 👏Salt Bank had broken through as Ro...
29/06/2026

Next on the list: “HELP MAMA – NOW IT’S YOUR TURN”, created together with SALT BANK. 👏

Salt Bank had broken through as Romania’s first neobank, but awareness alone could not solve its biggest barrier: trust. Help Mama turned fraud prevention into real-time family action, connecting seniors’ accounts with trusted adult children inside the Salt app. “Now It’s Your Turn” launched the feature through a role-reversal campaign across TV, OOH, digital, influencers, and owned channels.

Congrats to our team and our clients for helping turn protection into something simple and easy to act on.
Proud to see this one on the Effie shortlist. 🙏

Next on the list : “QUEEN OF THE NIGHT”, created together with PEPSI. 👑To strengthen Pepsi position on the food territor...
28/06/2026

Next on the list : “QUEEN OF THE NIGHT”, created together with PEPSI. 👑

To strengthen Pepsi position on the food territory, we designed a local campaign dedicated to shawarma - the most loved yet controversial food in Romania. Aiming to liberate it of inhibitions, Pepsi crowned shawarma as “The queen of the night” turning late-night cravings into a cultural statement: no shame, just queen energy.

Huge congrats to our team for giving shawarma its royal moment, and thank you to our clients for trusting the idea.
Next stop: Effie night. 🏆

Moving on to the next Effie nomination: “ARIEL TURNS LAUNDRY INTO A MISSION IMPECCABLE”, created together with ARIEL. 👏A...
27/06/2026

Moving on to the next Effie nomination: “ARIEL TURNS LAUNDRY INTO A MISSION IMPECCABLE”, created together with ARIEL. 👏

Ariel “Mission Impeccable” reframed laundry from this invisible, boring household work into a satisfying mission women can nail with the confidence of a secret agent and with Ariel PODs, of course.

Mission accomplished by the Leo team, together with our clients who trusted us with this idea.

See you at Effie! 🏆

On to the next legendary campaign shortlisted at Effie: “THE EPIC LEGEND OF OLD SPICE”, created together with OLD SPICE....
26/06/2026

On to the next legendary campaign shortlisted at Effie: “THE EPIC LEGEND OF OLD SPICE”, created together with OLD SPICE. ⚔️

Old Spice needed to launch Epic Legend, its 15th deodorant scent, in a low-interest category young men barely notice. Instead of advertising the new variant, the brand hid it inside a social-first quest. A mysterious knight escaped from the pack into real life, sparking sightings, creator speculation and an online hunt to crack the mystery before revealing his search for the new Old Spice scent.

Shoutout to the Leo team and our clients for turning a deodorant launch into a quest worth following.
Fingers crossed for Effie night! 🏆

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