19/06/2026
Next in our Effie spotlight: „FOR REAL, KOREAN GLAZED CHICKEN?”, created together with KFC. 🏆
A KFC launch that felt too disruptive to be real. We leaned into chaos, brainrot, AI and memes to build curiosity for a new product, to reward the social media fans with exclusivity and drive interest for the new KFC experience.
We had a blast with this one – for real. Congrats to our Leo team who helped bring this campaign to life, and to our clients for trusting us to go there.
See you at Effie! 🥳