The GOOD Company

06/04/2026

March brought new beginnings for BMW & MINI Auto Cobălcescu as we celebrated a double launch alongside close clients, partners, and friends:

- The first Retail.Next showroom opening in Bucharest and in the region, marking a new era and an important shift for BMW & MINI showroom standards and focusing on creating a welcoming and more intuitive premium BMW & MINI customer experience.

- The new BMW iX3, the first BMW model embracing the Neue Klasse concept, a brand-new design and driving experience by BMW.

Have a look and tell us what words come to mind when seeing the new BMW & MINI showroom at Auto Cobălcescu!

02/02/2026

The rise of Lo**ta, an AI-created artist, highlights discussions around authenticity, authorship, and cultural representation in the age of generative AI.
As technology increasingly shapes creative work, it raises questions about how we experience and value art today.
What are your thoughts on AI in music?
👉 More details here: https://www.scena9.ro/article/lolita-cercel-tom-muzica-ai-inteligenta-artificiala

Pe fondul unui internet sufocat de slop, succesul fulminant al artistei Lo**ta, creată cu ajutorul inteligenței artificiale, scoate la lumină dileme despre autenticitate, etică și apropriere culturală în arta asistată de IA.

23/01/2026

Our colleague Anca Apolozan, Account Director at The GOOD Company, is part of this year’s COMMA Communication Awards jury.

COMMA highlights communication campaigns and projects that stand out for their strategy, creativity, and results. If you’ve worked on communication projects you’re proud of, submissions for COMMA 2026 are now open.

We’re excited to see this year’s work and celebrate the achievements of the industry in April.

19/01/2026

“AI is a means, not a goal. And it shows when humans are unplugged.”
In IQads [Restart 2026] series, Ana Stanel, Managing Partner at The GOOD Company, talks candidly about 2025, the pressure felt across the industry, and the way AI has quickly become part of everyday work.
It’s an honest perspective on balance, critical thinking, and why good judgment still makes the difference, no matter how advanced the tools become.
👉 Full interview here: https://www.iqads.ro/articol/74320/restart-2026-ana-stanel-as-vrea-mai-mult-echilibru-in-utilizarea-ai-ului-si-mai

Pentru Ana Stănel, Managing Partner The GOOD Company, microinfluensăreala pe TikTok a fost hitul anului trecut în materie de trenduri. În același timp, tot...

15/01/2026

11 entrepreneurs from Romania’s North-West region have entered the race for funding on consolid8.ro.
These are projects that tackle real-world challenges, from education and healthcare, to sustainable tourism, IoT technologies for HoReCa, and innovative materials.
How you can support them: Visit Consolid8, choose the campaign that resonates with you, and contribute. In return, you receive rewards such as pre-orders, bundles, access, or unique experiences.
For the teams behind these projects, your support means validation, and the chance to move forward on the match-funding journey.
Ahead of launch, participants went through an intensive preparation process: training alongside experts from our team & fonduri-structurale.ro, hands-on working sessions, and mentoring, all designed to help them build strong, well-structured campaigns.
➡️ Discover the campaigns here: https://www.consolid8.ro/campanii/sme/
⏳ Campaigns are open until February 28, 2026.

23/12/2025

Closing laptops, leaving the creative chaos (and some questionable office decor) behind for now, and taking a well-deserved break.
See you on January 8, refreshed, ready, and fully dressed!

19/12/2025

The launch event of the new Canon EOS R6 Mark III brought together vibrant visuals, energy, and creativity.

Immersive silhouettes, expressive dancers, and a live cooking show shaped an experience enhanced by bold visuals and dynamic lighting.

Thank you to the photographers, videographers, content creators, and partners who were part of this evening.

📸 Shot on Canon EOS R6 Mark III

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08/12/2025

🚗 What a journey!
This year’s Canon Roadshow took us to two cities, where we reconnected with the photography community and broadened the conversation to include today’s growing world of content creators.
Our workshops invited participants to explore hands-on the full potential of Canon equipment. Together with our special guest, Alex Grecu, attendees learned more about what it takes to become a content creator and how to choose the right equipment from the EOS R system.

✨ From Suceava to Oradea, the energy, curiosity, and passion for visual storytelling truly stood out.
Thank you to everyone who joined us and shared their creativity with us.
See you on the next stop of the Canon adventure!

25/11/2025

🚀 When a brief turns into an intense 8-hour workshop, you know something truly valuable is coming!
The Good Company team can't wait to get started this Thursday, alongside our partners at Consolid8, on a new project that puts our creativity and know-how at the service of entrepreneurs from the North-Western part of our country.

The projects selected for this initiative are from a wide range of industries, such as tech, agriculture, education, health, mobility, work-management, tourism, etc. Sounds interesting, right? More about them here: https://www.consolid8.ro/content/1/crowd4sme-nw

🎯 As part of the CROWD4SME NW program, we will help the selected businesses to better communicate their story by launching a crowdfunding campaign that turns a good idea into a compelling, memorable message worthy of support.
We are still working on what we want to teach them, but our minds are already racing to the moment when we will meet them.

We thank the fonduri-structurale.ro team for their invitation; more to come soon.

13/11/2025

Rainy days suit the BMW Luxury Class best.

Together with the BMW Auto Cobălcescu team, we enjoyed an exclusive roadshow to Singureni Manor - a unique destination surrounded by nature and authentically connected to horses and animals.
The experience was enjoyed alongside BMW Grand Klasse Luxury – BMW XM, BMW i7, and BMW 7 Series.

Watch the video and see how our stars shine in comfort! 🌟🌟🌟

10/11/2025

🍰 Our Managing Partner Delia Mărgărit joins the jury of the Food Content Creators Awards 2025, a celebration of the most talented food content creators who bring taste, creativity, and inspiration to our feeds every day.
🏆 See you on December 3rd at JW Marriott Bucharest for a day dedicated to the art of food storytelling.