Mystery Shopping Agency

19/02/2026

Is the New Capital. 🚦The 4th Edition steps into a sharp conversation: 𝗘𝗟𝗘𝗩𝗔𝗧𝗜𝗡𝗚 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦 - 𝗙𝗥𝗢𝗠 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗧𝗢 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗖𝗔𝗣𝗜𝗧𝗔𝗟.

📊 Across the EU:
86% of customers say experience influences their loyalty more than price (PwC)
Companies leading in CX outperform laggards by up to 80% in revenue growth (Forrester)
AI-enabled customer operations can improve productivity by 20–30% when embedded at system level (Deloitte)
Yet only 23% of organisations say they have successfully operationalised CX across departments (Gartner)

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗶𝘀 𝗡𝗼𝘁 𝗛𝘆𝗽𝗲.
It’s not dashboards.
It’s not campaigns.
𝗜𝘁’𝘀 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗖𝗮𝗽𝗶𝘁𝗮𝗹.

This STOP explores how leading organisations transform customer operations into measurable enterprise value:
📍 Designing operational architectures that turn insight into impact
📍 Aligning CX metrics with financial governance and board-level KPIs
📍 Building AI-powered service ecosystems rooted in trust
📍 Re-engineering customer journeys as long-term value infrastructures
📍 Turning frontline ex*****on into strategic advantage

We are proud to host this edition on MARCH 17th in 𝗖𝗹𝘂𝗷-𝗡𝗮𝗽𝗼𝗰𝗮 at Banca Transilvania, leading financial force that has consistently demonstrated that scale, emotion and agility can strategically coexist, and that innovation in customer operations is a 💛Human-Centric Growth Engine, not a support function.

Because today, CX is not a cost center.
It is business currency and cultural power.
And currency must be managed, measured, and capitalised.

ROADSHOW SERIES are invitation-only, with very limited seating. For speaker slots and partnership opportunities, reach out to [email protected].

More information is available in the link in the comments.

12/02/2026

🤝 Unity Drives Impact. Together, we set the next standard in . For over 16 years, the Romanian Contact Center Awards have celebrated the people, teams, and organizations that elevate the industry.

On May 28th, at UNDA - Open Possibilities, Bucharest, we gather again for the 17th edition of the Romanian Contact Center Awards GALA, a night dedicated to the true champions of customer care.

The leaders who raise standards.
The innovators who redefine what’s possible.
The partners who build stronger ecosystems.
And the amazing professionals who grind when none is watching, the heroes behind every interaction.

This year, we spotlight excellence 🏆 across four powerful pillars: People Performance & Culture, Business Impact, Technology Transformation, Partnership Synergy. Because go beyond operations, they are engines of Trust, architects of Experience, and communities built on Collaboration.

From human dedication to AI acceleration, from precision in ex*****on to unity in collaboration, honors those who turn conversations into loyalty and service into leadership.

📅 Applications Registration Start on March 2nd.
If you are ready to showcase your achievements and inspire the industry, this is your moment!

Together, we move the industry forward.
Join us. Celebrate excellence. Inspire what’s next.

For application guidelines and additional awards information, reach out via [email protected].

12/02/2026

21 years ago, we started a conversation about . Today, that conversation drives an unprecedented evolution in .

On May 27–28, the 21st CUSTOMER CARE CONFERENCE & EXPO edition returns to UNDA - Open Possibilities, Bucharest, where legacy meets foresight, and intelligence meets humanity.

This year, one theme stands above all: 𝗧𝗵𝗲 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗛𝘂𝗺𝗮𝗻.
As accelerates, the real competitive advantage is not replacing people, it’s elevating them.

80% of service leaders are investing in AI to increase productivity and efficiency.

Agents using intelligent assist tools report saving up to 2 hours per day on repetitive tasks.

Yet over 60% of customers still prefer human interaction when situations are emotional or complex.

Speed wins attention.
Empathy wins loyalty.
Judgment wins trust.

The question for 2026 is NOT “How much can we automate?”
It’s “How do we redesign roles, skills, and ecosystems so people perform at their highest levels?”

WHAT We’ll Tackle Together This Edition.

🧡PEOPLE – The Augmented Experience:
AI-enhanced performance & decision support
Power skills: empathy, adaptability, ethical judgment
: agent, analyst, automation trainer
Psychological safety in high-automation environments

🎯BUSINESS – From Cost Center to Growth Engine:
Service as revenue architecture
as a growth multiplier
Real-time insight as strategic leverage
Trust as economic currency

🤖TECHNOLOGY – Intelligent CX Ecosystems:
Real-time assist & next-best-action tools
Seamless omnichannel orchestration
Governance, compliance & risk management
From quality monitoring to

Over two strategy-packed days, industry leaders across telecom, banking, retail, healthcare, BPO, IT&C, insurance and more pivotal industries will explore how customer care becomes a tool.

📍 See you on May 27–28 at UNDA Lake View.
🔗 Link with more info in the comments.

For partnership opportunities, speaker slots, and ticket purchases, reach out via 📩 [email protected]. Secure the limited early register & sponsor rewards before they run out!

10/02/2026

The Ripple Effect of Customer Understanding Has Already Started. Across Europe, customer care is under pressure from all sides: higher expectations, faster channels, growing automation, and less tolerance for friction.

Early signals from the 2026 STUDY point out that:

📍Speed alone no longer earns trust.
📍Omnichannel maturity is still uneven across industries.
📍AI accelerates service, but does not replace judgment in emotionally charged moments.
📍Customers reward brands that understand them, not just solve needs.

This is the 𝗥𝗜𝗣𝗣𝗟𝗘 𝗘𝗙𝗙𝗘𝗖𝗧: small moments in customer interactions, response time, clarity, ownership, tone - all creating disproportionate impact on loyalty, reputation, and long-term growth.

The Marketing Insiders Group 2026 Benchmark is capturing these signals in real time by assessing critical KPIs spanning service efficiency and CX quality in 𝟯𝟮𝟴 organisations from 𝟰𝟭 industries in 𝟴 cities, across private and public sectors. The Research is implemented by Mystery Shopping Agency through 𝗛𝗬𝗕𝗥𝗜𝗗 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘: AI-powered analysis guided by expert human perspective.

📈What emerges goes beyond scorecards, shaping a 𝗠𝗔𝗥𝗞𝗘𝗧 𝗕𝗔𝗥𝗢𝗠𝗘𝗧𝗘𝗥, showing where customer care is heading, where risks are forming, and where intentional experiences outperform old standards.

The study is ongoing, and the first insights are already leading strategic conversations. Explore what we’re measuring, why it matters, and how small insights create big business impact.

👇 Get an inside look and Secure Data Access to gear up for what’s next in customer experience via [email protected], the PRESENTATION link is in the comments below.

29/01/2026

27/01/2026

Just 2 days to go until the 3rd CExp Roadshow edition!
🎯 The strategic AGENDA covers today’s most critical & challenges:

Reaching operational without losing empathy.
How customer-centric technology can scale human2human care.
Building trust capital in highly sensitive ecosystems.
Designing digital experiences across the full .
Creating empathy systems, not isolated initiatives.
Amplifying the customer voice in PX, beyond dashboards.

🎤 Our Speakers Lineup brings depth, diversity, and practical insight:

Carmen Cucu, Patient & Customer Experience Director, Regina Maria: 27+ years in business process optimisation and change management, with a strong focus on customer centricity and people-first leadership.

Anda Bucsan, Chief Customer Officer, Cargus: 20+ years of customer-centric strategy in logistics, driving operational transformation, service excellence, and team development.

George Popa, Psychotherapy Clinics Manager, Regina Maria: 18+ years of multi-industry experience, now focused on scaling mental health services through high-performing teams and impactful wellbeing initiatives.

Liviu Moldovan, Customer Support Engineer, Mediatel Data: 20+ years of business expertise, with 7+ years turning contact center operations into people-focused, scalable CX solutions with Mediatel Data.

Raluca Binder, Corporate Sales Director, Regina Maria: 20+ years in business development, enabling strategic partnerships that actively shape the future of medical care.

Alina Ambrozie, Executive Director, Ponderas Academic Hospital: 35+ years of strategic operational leadership, bridging medical excellence with business vision to empower both teams and patients.

Gabriela Beloiu, Campus Medical Director & Clinics Manager, Regina Maria: 20+ years of patient experience and business optimisation, focused on operational excellence, team synergy, and customer satisfaction.

🎙️Leading the dialogue: Madalina Vilau, CEO, CX Consultant & Leadership Facilitator at Marketing Insiders Group. With 30+ years of bridging CX and EX in an AI-powered world for better businesses, healthier societies, and empowered people, Mădălina will guide the event dynamics, challenge assumptions, making sure the conversations stay grounded in everyday reality, relevance, and human impact.

Our deep appreciation goes to the dedicated MIG partner network,🤝and a big Thank You to the inspiring brands making this roadshow experience possible:

Presenting Partner & Roadshow HOST: Regina Maria - Rețeaua de Sănătate
Strategic Partner: European Customer Contact Alliance (ECCA)
Intelligence Partner: Mediatel DATA
Media Partner: PortalHR

👁️‍🗨️ Stick around for LIVE, behind-the-scenes insights.
Coming soon.

09/01/2026

📈By 2030, over 80% of customer interactions will be influenced by AI, and organisations that embed artificial intelligence into CX strategies are expected to grow 25% faster. Customer experience is now the most impactful business differentiator, and technology can substantially augment outcomes.

🎤We recently accepted PRO TV’s invitation to explore shaping CX over the following years - from faster responses, to simplified journeys, to more consistent, human centric interactions. When designed with care, AI creates clarity, trust, and continuity across the entire .

As Madalina Vilau, the leading advocate empowering Romania’s CX community for over 25 years, captured it:

“Smart tech helps reduce waiting time and step in where there are many repetitive actions that shouldn’t be handled by a human. What truly matters is HOW we introduce AI into customer journeys, so that it works well for both sides. When we remove repetitive tasks and enable customers to get simple answers quickly, without always needing to speak to a person, backend applications can support faster, more efficient responses. AI and strong people cultures define what comes next.”

🤝 Thank you Mădălina Uceanu and PortalHR, for facilitating this insightful exchange of ideas that shape the future, at the 1st conference edition.

This year, we launch , the first conference, dedicated to creating a culture of care, powered by AI-driven . Stay tuned for news and save the date May 7th 2026 in your business calendars!

📺 Watch the full media feature via the link in the comments.

24/12/2025

10/12/2025

08/12/2025

🏁 Just two days to go until our second strategic get-together: Customer Experience Roadshow Bringo Edition, where is The New Competitive Currency.

This Wednesday, we welcome you into a dynamic space where we co-create and business transformation grounded in every day reality.

🎤 Meet our Speakers, game-changing experts designing the future of , loyalty and innovation in CX. Their know-how sets the direction for a memorable event series designed for leaders ready to improve , build lasting customer attention capital, and grow beyond discount-driven tactics.

Oana Lung, Head of Customer Experience, Bringo
17+ years of CX know-how in the telco sector and nearly 2 years in e-groceries, driving Service Design Transformation with solutions that improve how brands interact with customers and empower positive life changes.

Dragoș Gavrilescu, Founder & CEO, True Say & Portall
25+ years of customer intelligence across 14 countries and 50 companies, an innovative entrepreneur that ignites strategic business transformation and growth.

Adrian Cerga, Head of Customer Care & Telesales Strategy, Altex Romania & Bricostore
20+ years of strategic sales and customer operations know-how in retail and telco, across multinational intrapreneurial and entrepreneurial environments, driving high-performing teams, omni-channel retention and customer loyalty results.

Bogdan Ilinca, Product & Innovation Lead, Mediatel DATA
15+ years of contact center know-how, blending product vision, operational insight, and passion for smart tech to turn ideas into scalable next-generation AI-driven solutions.

Mădălina Vilău, CX Consultant & Leadership Facilitator, CEO Marketing Insiders Group
30+ years of bridging CX and EX in an AI-powered world for better businesses, healthier societies, and empowered people. Care Academy and Romanian Contact Center Awards Founder, European Contact Centre & Customer Service Awards Juror, and more.

Alin Roșca, CEO & Founder, RepsMate
visionary entrepreneur determined to revolutionise the way people communicate through tech. Impact Stars Award “Technology Fast 50 Central Europe” (Deloitte). "Top 100 Innovative Companies in CEE" (Vestbee).

This condensed edition is almost sold out. We are honoured by the overwhelming interest and support that we have received from the . Thank you! 💌

🤝 Interested in partnering or joining our speakers' lineup for the next edition (Regina Maria - January 29th 2026)? Explore the Key Areas and Topics on conference-arena.com and reach out for custom inquiries via [email protected].