03/01/2025
A project isn’t just about writing a good ; it’s about delivering an entire experience to your client’s customers that is relevant to them.
For the project shown in the image, the was clear:
▪️ Target audience: Surgeons in public hospitals
▪️ Communication objective: Highlight the benefits of the client’s products—medical equipment supplier—during breaks between surgeries
▪️ Business objective: Schedule follow-up meetings to discuss equipping operating rooms with the necessary tools
Our approach to the project:
▪️ Conducted with surgeons to understand what information is most relevant to them regarding operating tables
▪️ Structured the information provided by the client in the format preferred by their clients (surgeons) after centralizing the interview data
▪️ Organized a product photo shoot
▪️ Enhanced the content with modern to facilitate the understanding of key aspects we aimed to communicate
▪️ Concluded with recommendations regarding the brochure format, paper type, and finishing touches to ensure that the entire experience would be pleasant for every doctor who interacts with the brochure