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Together at scale, Kondiment empowers your digital marketing presence, driving measurable results.

Two decades of perfecting the mix between proficiency and creativity, developing a business personality which is a perfect match to our team members, and working with our brains and all of our hearts ever since.

28/10/2026

Each ad platform counts conversions using its own rules and its own attribution window. If a customer sees a Meta ad, then searches for your brand on Google and buys, both platforms can report that sale. That’s why platform totals often add up to more sales than you actually made.

According to IAB’s State of Data 2026 report, only 39% of the US brand and agency decision-makers surveyed use attribution, incrementality tests and marketing mix modelling together. Each method answers a different question, so relying on one leaves gaps in what you can see.

AI search adds one more gap. More people read an answer in ChatGPT or Google’s AI Overviews, then type your URL or search your brand name. Analytics records that visit as direct traffic or branded search, and the content that influenced the decision gets no credit.

Save this for the next budget meeting where every channel looks profitable.

19/10/2026

Last Thursday, the Kondiment team was at IQ Digital Summit Bucharest, a full day of conversations about AI and what it means for the way we work.

We heard from Riaz Shah, Mo Gawdat, Radu Georgescu and many others. And a special moment for us: our founder, Lucian Despoiu, took the stage to share what he has learned from expanding into Southeast Asia.

We left with plenty of ideas to test in our own work and with our clients. Thank you to the organizers for a great day.

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15/10/2026

🔎 Being mentioned in an AI-generated answer and being recommended to a shopper can lead to very different outcomes.

An analysis of nearly 500,000 AI shopping answers found that large retail chains and small retailers were cited as sources at similar rates. Yet large chains appeared as the top recommendation about 2.5 times as often.

The findings also show how much the wording of a search matters. Adding a single word like “independent” significantly increased the visibility of smaller retailers.

For e-commerce brands, this raises an important question: Is your brand simply appearing in AI search results, or is it being recommended?

👉 Swipe through the carousel to see what the findings mean for your AI search visibility strategy.

07/10/2026

If you run Google Ads, some of your Search campaigns may have changed in September without you noticing 👀

Between 1 and 30 September, Google automatically upgraded Search campaigns that used campaign-level broad match or automatically created assets to AI Max. Names and IDs stayed the same, so your campaign list looks exactly like it did before.

What changed depends on what you had switched on. If you used campaign-level broad match, your ads can now show on queries that none of your keywords cover. If you used automatically created assets, you also have text customization, which means Google can write headlines and descriptions from your landing pages and existing ads. Final URL expansion stayed off by default, but check that nobody turned it on.

Here's what we'd look at in your account this month: 🔍

1️⃣ Search terms report: add the Source column. You'll see how much of your spend now comes from AI Max matches, and what those searches actually are.

2️⃣ Assets report: find the text marked "Google AI" and read it the way your legal or brand team would.

3️⃣ Landing pages report, if final URL expansion is on: the "Selected by" column shows which pages Google picked. Your careers page, old blog posts and out-of-stock products shouldn't be getting paid clicks.

⚠️ One reporting trap: the standard search terms view and the AI Max view overlap. If you add them together, you'll count more clicks than you actually got.

📅 Dynamic Search Ads campaigns get the same automatic upgrade in February 2027. If you run DSA, you still have time to upgrade on your own terms instead of taking Google's defaults.

AI Max can find profitable searches your keyword list would miss. It can also spend on searches you'd never have chosen. Before Black Friday budgets start running through these campaigns, you'll want to know which of the two is happening in your account.

22/09/2026

ChatGPT Ads are here. So, what does that mean for your brand?

A new advertising channel is opening up, giving brands another way to reach people where they’re already spending time.

Should you jump in? Maybe. Maybe not. It depends on your audience, your goals and what you’re already doing.

At Kondiment, we can help you figure out if ChatGPT Ads make sense for your brand and how to make them part of your digital marketing strategy.

Curious? Let’s talk.

09/09/2026

In 2009, Google tested 41 shades of blue for a single link color.

Many people saw it as an obsession with tiny details.

Google saw an opportunity to learn how millions of people actually behaved instead of relying on internal opinions.

The experiment showed that even a small design change could create a meaningful business impact when applied at scale.

Great marketing grows through testing, learning and improving over time. Every experiment replaces an assumption with evidence.

Sometimes the biggest opportunities are hidden inside the smallest decisions.

03/09/2026

Platforms are getting better at generating variations, adapting creative and automating campaign decisions.

That gives marketing teams more speed.

It also makes the input more important.

A weak brief can now produce 50 weak ads instead of five.

A strong customer insight, a clear offer and a recognisable brand voice still shape the quality of everything that comes after.

As production gets easier, judgment becomes more valuable.

What would you rather improve first: your creative volume or the thinking behind it?

26/08/2026

🛞 One of the world's most respected restaurant guides started with a tyre company.

In 1900, Michelin understood that more people on the road meant more demand for tyres. Instead of creating an advertisement, the company created something travellers genuinely needed: a free guide with maps, mechanics, petrol stations, hotels and restaurants.

The guide made travelling easier.

More travel meant more tyre wear, and more tyre wear meant more tyre sales. 🚗

More than a century later, the same principle still applies.

The content people value most is the content that helps them solve a problem, make a decision or understand something better. Sales become much easier when you've already created value.

What's one way your content helps people before they become customers?

20/08/2026

👀 For a long time, social media and SEO were treated as two separate channels.

That distinction is starting to disappear.

🔎 Google Search Console now lets you measure how content from platforms like Instagram, TikTok, YouTube and X performs in Google Search.

That means a post no longer has value only while it's circulating in the feed.

It can continue bringing impressions, clicks and traffic weeks or even months after it's published.

This also changes the way content should be planned. 💡

Instead of asking "What should we post this week?", start with a different question:

"What is our audience already searching for?"

Tools like Google Search can give you those answers.

💭 If your next Instagram post ranked in Google, what question would you want it to answer?

14/08/2026

💸 Bigger budgets often get more attention than better decisions.

P&G's decision to cut more than $100 million from its digital advertising budget surprised the industry because it challenged a common assumption: more spending doesn't automatically lead to better results.

The company focused on improving media quality, eliminating waste and investing more efficiently. According to P&G, the reduction had no meaningful impact on business growth.

It's a good reminder that budget matters, but the way it's invested matters just as much.

If you had to improve your marketing performance without increasing your budget, where would you start?

Address

Constantin D. Stahi 9
Bucharest
010187

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Website

http://www.kondiment.com/

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