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iSense Solutions iSense Solutions – The Modern Consumer Company 🔍 We turn data into powerful insights using AI & advanced research.

Follow us for trends, market studies, and winning strategies! 🚀 iSense Solutions – The Modern Consumer Company We turn data into powerful insights using AI & advanced research. Follow us for trends, market studies, and winning strategies!

Such an honour to have Tudor David, Marketing Director at Farmec , join us on stage at Forces Shaping Romania! 🎤Tudor br...
04/09/2026

Such an honour to have Tudor David, Marketing Director at Farmec , join us on stage at Forces Shaping Romania! 🎤
Tudor brings a rich and diverse background in marketing, having contributed to the success of several companies across different industries. He began his career at FrieslandCampina in 2004 as Brand Manager, later taking on media strategy responsibilities for six and a half years. For the following four years, he served as Team Leader for the Cluj-Napoca team and EMEA Product Marketing Manager at Emerson EIA-PTS. Following the acquisition of Power Transmission Solutions, one of Emerson's business segments, by Regal Beloit Corporation, Tudor became the company's Business Leader in Romania and one of its three administrators — while continuing his role as Marketing Manager for one of the company's brands at EMEA level.
Since July 2018, Tudor David has been part of the management team at Farmec, Romania's largest cosmetics manufacturer. As Marketing Director, he leads the Research and Marketing departments and is responsible for developing and coordinating the implementation of the company's marketing strategy.
At Forces Shaping Romania, Tudor will bring this extensive cross-industry experience to the conversation about how consumer behavior is changing and what it means for brand and business strategy in the period ahead.
📅 September 10 | 09:00 - 14:00
🔗 Register here: https://events.isensesolutions.com/eveniment/2026-09-forces-shaping-romania

📍 We are at Esomar Congress in Valencia!Full day, a lot of meetings, big ideas — and we are loving every minute of it! 🙌...
02/09/2026

📍 We are at Esomar Congress in Valencia!
Full day, a lot of meetings, big ideas — and we are loving every minute of it! 🙌
It's been an amazing experience so far: connecting with brilliant minds in the research industry, exchanging ideas, and discovering fresh perspectives that inspire us to keep pushing boundaries.
Excited to meet even more new people and exchange even more ideas over the next few days!
Laura Golet

Delighted to share that Anca Ungureanu Anca Ungureanu , Marketing & Communication Director at UniCredit Bank Romania , w...
02/09/2026

Delighted to share that Anca Ungureanu Anca Ungureanu , Marketing & Communication Director at UniCredit Bank Romania , will be joining us on stage at Forces Shaping Romania! 🎤
With over 24 years of experience in marketing and communications, Anca has established herself as a visionary leader, coordinating complex brand experience initiatives at the intersection of art, culture, urban architecture, and community development. Since 2009, she has served as Identity & Communication Director at UniCredit Bank, strategically overseeing the bank's internal and external communications, retail and corporate marketing, brand management, and extensive CSR and community engagement projects.
Her academic and professional background includes an EMBA from the Berlin School of Creative Leadership, and she was recognized as an Aspen Young Leader in 2013. Her expertise has been frequently called upon as a jury member for prestigious competitions in advertising, marketing effectiveness, digital communication, PR, and design. Starting 2026, Anca is also the co-founder of Women in Marketing Central & Eastern Europe (WiM CEE), alongside Ade Onilude, Founder and President of WiM Global Org — a Bucharest-based regional chapter uniting and elevating marketing and communications professionals across the region.
At Forces Shaping Romania, Anca will bring this rich perspective to the discussion on how consumer behavior is evolving and what that means for brand and business strategy in the period ahead.
📅 September 10 | 09:00 - 14:00
🔗 Register here: https://events.isensesolutions.com/eveniment/2026-09-forces-shaping-romania

Honored to have Ioan Nistor, Chief Economist at Banca Transilvania , join us on stage at Forces Shaping Romania! 🎤Ioan N...
01/09/2026

Honored to have Ioan Nistor, Chief Economist at Banca Transilvania , join us on stage at Forces Shaping Romania! 🎤
Ioan Nistor brings a rare blend of academic depth and industry expertise. He is a Professor of Finance at Babeș-Bolyai University in Cluj-Napoca, where he also served as Dean of the Faculty of Business for eight years, and has taught at universities abroad, building extensive expertise in corporate finance, banking, and behavioral finance.
He holds an MBA from the University of Hull (UK) and an ESG Investing certification from the CFA Institute. His commitment to values-based leadership was strengthened through the prestigious Aspen Institute – Public Service Leadership program, and he expanded his global perspective through a post-doctoral program at Kobe University in Japan.
At Forces Shaping Romania, Ioan will bring this unique perspective — bridging economics, finance, and behavior — to the conversation about how Romanian consumers are changing and what it means for business strategy going forward.
📅 September 10 | 09:00 - 14:00
🔗 Register here: https://events.isensesolutions.com/eveniment/2026-09-forces-shaping-romania

Excited to share that Lucia Antal , Research & Data Strategy Director at PRO TV (CME), will be joining the brands-focuse...
01/09/2026

Excited to share that Lucia Antal , Research & Data Strategy Director at PRO TV (CME), will be joining the brands-focused session at Forces Shaping Romania!
With over 30 years of experience in the media industry and as President of ARMA since 2005, Lucia is one of the most respected voices in audience measurement in Romania. Her career spans field research, statistical analysis, channel management (she led Pro Cinema from launch), brand strategy as PRO TV Marketing Director, and — since 2019 — audience research and insights, advertising research, programming strategy, media planning, and new project development.
Her contribution to introducing peoplemeter measurement and guest viewing measurement in Romania, alongside her role leading the ARMA Technical Committee, has shaped how the industry understands audiences today.
In the session dedicated to brands, Lucia will bring this depth of expertise to the conversation about how consumer behavior is changing and what it means for brand and business strategy going forward.
📅 September 10 | 09:00 - 14:00�🔗 Register here: https://events.isensesolutions.com/eveniment/2026-09-forces-shaping-romania

🎤 See you at Esomar Congress and the ESOMAR Awards Gala in Valencia, 1-4 September!We're excited to share that Laura Gol...
31/08/2026

🎤 See you at Esomar Congress and the ESOMAR Awards Gala in Valencia, 1-4 September!
We're excited to share that Laura Golet Roșca, Qualitative Research Director at iSense Solutions, will be attending together with Ovidia Gavra (Popescu), Group Consumer & Market Research at NEPI Rockcastle , both the ESOMAR Congress and the ESOMAR Awards Gala, taking place in Valencia.
Together, we are nominated in the Excellence in Global Research category, and we couldn't be happier to experience this moment together as partners.
We are looking forward to celebrating the industry's best work and enjoying this experience alongside colleagues and peers from around the world! 🙌

După trei zile de CODRU, rămân și câteva întrebări: ce v-a plăcut cel mai mult? Ce v-a surprins? Ce ați schimba?iSense S...
31/08/2026

După trei zile de CODRU, rămân și câteva întrebări: ce v-a plăcut cel mai mult? Ce v-a surprins? Ce ați schimba?

iSense Solutions, Research Partner CODRU6, ne ajută să adunăm răspunsurile și să înțelegem mai bine experiența voastră.

Avem rădăcini comune. Avem curiozități comune. 🌳

CODRU a fost despre mai mult decat muzica. 🌿🎶Ne-am bucurat sa fim parteneri de research ai acestui minunat festival desf...
31/08/2026

CODRU a fost despre mai mult decat muzica. 🌿🎶
Ne-am bucurat sa fim parteneri de research ai acestui minunat festival desfasurat la Timisoara, un eveniment care reuseste sa imbine energia muzicii, distractia si voia buna cu grija pentru natura, sustenabilitatea si preocuparile pentru mediu.
Pentru noi, a fi parte din CODRU inseamna si oportunitatea de a intelege mai bine oamenii din spatele experientei de festival: ce ii motiveaza, ce apreciaza si cm se raporteaza la valorile care conteaza pentru ei.
CODRU ne-a aratat, inca o data, ca un festival poate crea experiente memorabile, in timp ce transmite un mesaj important despre responsabilitate si respect pentru mediul inconjurator. 🌱
Multumim, CODRU Festival, pentru experienta si pentru incredere! Ne bucuram sa contribuim, prin research si insight-uri, la intelegerea acestei comunitati si a unei experiente de festival cu adevarat speciale.

Pe 10 septembrie are loc editia de toamna a evenimentului Forces Shaping Romania, dedicat schimbărilor care modeleazã co...
28/08/2026

Pe 10 septembrie are loc editia de toamna a evenimentului Forces Shaping Romania, dedicat schimbărilor care modeleazã comportamentul consumatorilor si impactului lor asupra strategiilor de business.

Vom prezenta date și insight-uri recente despre consumatorii din România, cm se schimbă nevoile și prioritățile lor, care sunt principalele preocupări în această perioadă și cm se adaptează companiile la noul context.

Alături de echipa iSense Solutions, vor urca pe scenă lideri din banking, media, FMCG și consultanță:
• Anca Ungureanu, Marketing & Communication Director, UniCredit Bank
• Ioan Alin Nistor, Economist Șef, Banca Transilvania
• Lucia Antal, Research & Data Strategy Director, PRO TV (CME)
• Tudor David, Director de Marketing, Farmec
• Flavia Matei, Director, Strategy & Performance, KPMG România
• Laura Roșca, Director Cercetare Calitativă, iSense Solutions
• Traian Năstase, Managing Partner, iSense Solutions
• Andrei Canda, Managing Partner, iSense Solutions

📅 10 septembrie | 09:00 - 14:00

Înscriere si detalii participare aici:
https://events.isensesolutions.com/eveniment/2026-09-forces-shaping-romania

Maine organizam webinarul "Driveri de alegere în retail. De la promoții la retail media", un eveniment dedicat analizei ...
26/08/2026

Maine organizam webinarul "Driveri de alegere în retail. De la promoții la retail media", un eveniment dedicat analizei factorilor care influenteaza deciziile de achizitie ale consumatorilor si modului in care retail media schimba regulile jocului in retail.

Data: 27 august
Ora: 10:00
Format: online

Participare: gratuita, cu inregistrare pe LINK IN BIO

Dupa inregistrare vei primi linkul de conectare.

Este o oportunitate excelenta de a intelege mai bine ce anume conteaza pentru consumatori atunci cand aleg un produs sau un brand si cm poate retail media sa devina un instrument strategic pentru afacerea ta.

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