Alina Bota Tăbușcă - Coach4Marketing

23/03/2026

There are people whose inbox and business life look like a Marie Kondo edition of work decluttering. That is definitely not me. 😅

I have cluttered thoughts, a cluttered inbox and… well, you should see my bookshelves.

For most of my life, I thought that was a bug. Then I finally found the feature in it.

When I started my business, I noticed that my client-facing work was always neat and organized.

I had built or integrated frameworks, templates, procedures. Things felt fluid, despite my standard inner noise.

And there’s more: when I’m in work sessions, the noise is gone.

I can hear what my clients say, what they want to say, and what they wish someone would hear without them having to say it.

I see people with their own clutter, emotional baggage, doubt, struggles and hesitation.

And until I started my business and got my first feedback, I didn’t fully realize I do that. Honestly, I think coaching made me see parts of myself I had missed for years.

So here’s the shorter version: all that clutter trained me to build evolving structures and tools.

I can turn most things into an exercise, a game, a table, a challenge or even a product, without oversimplifying.

And I’m sharing this because I have a feeling many of us are treating features like bugs (
things that could become gold, if we stopped looking at them only as flaws).

The goal is not to list every possible example.
The goal is to leave room for you to think about your own.

What do you tend to judge about yourself?
What do people point out about you?
What seems inconvenient, but you have this feeling it's who you are and you can find a place for it in your life?

Your inbox might still be screaming.
But giving yourself credit for even one gold nugget might change the energy you write your next reply with.

If you feel like sharing in the comments or DM, I am here to help you build on your existing gifts or challenges.

24/12/2024

Unele dintre cele mai frumoase daruri primite de mine au venit fix în preajma Crăciunului sau la început de an

Și nu mă refer la obiecte, ci la oameni, iubire, familie, dezvoltare.

Anca Alkebsi îmi spune de când ne cunoaștem că va dezvolta cea mai bună școală de coaching din România. Și am văzut cum, zi de zi (la propriu), investește enorm de multă energie în această direcție.

Energia și dedicarea ei sunt o sursă de fascinație și inspirație pentru mine.

Așa că atunci când m-a invitat să mă alătur proiectului răspunsul meu a fost: "cu tine merg oriunde, mai puțin la alergat!" 😆

Tot atunci am aflat că în această echipă faina este și Filote Alina Mariana, căreia îi sunt recunoscătoare pentru ghidajul blând și clar din rolul de mentor. Ea m-a ajutat să ridic cu mult mai multă încredere pânzele când am început procesul de certificare ICF. Și e un om atât de cald și bun încât ideea de a lucra împreună e ca un bonus de Crăciun, pe care îl voi primi constant. ⭐

Ce aducem noi aparte în acest format?

Bucuria de a sprijini oameni să parcurgă un proces de formare și, de cele mai multe ori, transformare.

Facem asta deja fiecare în business-ul ei, însă acum îmbinăm abilitățile și experiența noastră, astfel încât rezultatul să fie mult mai mult decât o certificare ICF.

Rezultatul nostru sunt viitorii generatori de schimbări pozitive în organizații sau în viețile celor din jur, folosind coaching-ul la standarde internaționale.

Dacă îți dorești să fii unul dintre acești factori de schimbare, te așteptăm în program.

Noi am crezut în visul nostru! De fapt, noi am crezut în oameni și în transformările pozitive pe care ei le pot face!

Marcăm acest final de an cu cel mai frumos cadou de sub brad, atât pentru noi, cât și pentru clienții noștri. Am lucrat intens la acest vis pentru că am crezut în el. Dar mai mult, am crezut în oameni și în puterea lor transformatoare.

Suntem încântate să anunțăm că Școala Bright Goals este, din această lună, acreditată International Coaching Federation, prin programul Bright Coaching Certification, deschis pentru tine chiar de la început de 2025.

noastră - Susținem activ excelența în coaching. Credem că printr-un mediu de învățare optim, coachingul poate transforma societatea, dezvoltând oameni și organizații și creând relații semnificative.

- Formăm coachi profesioniști în România, care devin agenți ai schimbării, capabili să împuternicească oameni și organizații pentru a atinge excelența și succesul sustenabil.

să lucrezi cu noi? Suntem 3 antreprenoare care au un business de succes în , adică facem exact ce te vom învăța pe tine!

Credem în ca măsură a succesului în coaching și de aceea vom susține toți studenții Bright Coaching Certification să le obțină.

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Echipa de lectori Bright Coaching Certification,

Anca Al Kebsi, Filote Alina Mariana , PCC și Alina Bota Tăbușcă - Coach4Marketing

25/06/2024

I'm always happy and honored when I have marketing people at my workshops. Even more so when they have added a passion for coaching on top of marketing. There’s something in their journey that I often see myself in.

Alina is a warm, calm person who came to the workshop with an open mind and heart.

Her journey is now traversing a segment with fabulous "views." I'm very glad she has remained with the community and that we have the opportunity to see how she actively builds two important pillars: joy and meaning.

Enjoy the journey and may it be exactly what you need, Alina! 🤗

19/06/2024

How do I differentiate myself?

I often hear this question, which is why I took advantage of it at the last workshop and made it a team exercise.

It seems there are many ways to do it. The challenge is to consistently and coherently implement them in practice.

We continue the brainstorming online:

- What would you add to the list?
- What from this list do you put into practice, and how is it working for you?

31/05/2024

Do you remember doing this kind of exercise in childhood? I know I really enjoyed them and always tried hard to bring the rabbit and the carrot together.

Although these exercises are great for training the brain, they are very unfortunate in business when they become customer journey models (aka ).

If a potential customer has to click 20 times, spend 5 minutes figuring out where the contact button is, and read half of the commercial equivalent of the novel "War and Peace" to reach you, they're most likely going to be someone else's customer.

There's a lot of talk about online optimization, but less (concrete) talk about optimizing this journey from need to your product.

And before we talk about optimization, I think it's worth seeing if you're tracking or have analyzed what the current journey is.

And no, the path "saw the ad for the first time" -> "entered the site with immediate enthusiasm" -> "bought the product" -> "wrote a happy review" doesn't really exist.

Usually, the customer sees an ad for the first time and scrolls past it as if it were in a foreign language. That's if it's not an 80% discount ad.

Maybe the second or third time, they become curious. They read the text, maybe open it to see what you're selling... and meanwhile, they’ve reached the station where they have to get off. Or dinner is ready, someone calls them, a WhatsApp message pops up, etc.

The fourth time, they get to the site. And on the site, let's suppose they encounter the minotaur experience. A tangled menu, pages leading to other pages, which might load slowly, descriptions full of details they don't need now... and their brain already goes on alert. So, they leave! And if the alert was significant, they probably won't come back a fifth time, remembering the frustration and dissatisfaction.

I think I've illustrated the idea sufficiently. Now the question: how many clicks does it take for someone to buy your product/service if they land on the homepage?

P.S.: And we haven't even discussed the need yet, or how clear it is if what you do will bring them the result they're looking for. But we'll talk about that in another post...

28/05/2024

Reinventing yourself is, for me, a cool theme wrapped in the wrong cover. What does it mean to reinvent yourself? But... do you know when and how you first invented yourself?

I accepted Oana Rebeca Neagu's invitation to write about what reinvention myself meant to me. I wrote in the comment on her post that reinvention is often a leap into the unknown, but it's a leap we take not being empty ourselves. Instead, we jump with everything that defines us: emotions, experiences, skills, knowledge, beliefs, values. And that makes things more complicated. Because we are not born again. We don't restart at the age where we have parents who feed us, change us, guide us. Instead, we might have our own families who depend on us and our (better) well-being.

When I started Coach4Marketing, I was 80% running away from something and only 20% towards something. But it was those 20% that were necessary, as the Paretto principle says.

I had a few months of burnout with everything that comes with it: sadness, tiredness mixed with bitterness and "I don't want this anymore," a kind of willpower atrophy...

I knew I wasn't where I needed to be. I wanted to work with people. To see my impact and know that I have concrete results. To have perspective but also finality. To know that I'm leaving a beautiful mark.

So finally, I resigned and chose to stay home for a few months. Without another job, without another plan, without any financial reserve. But with an extraordinary partner who understood and encouraged me. And who, two months after this calculated decision as a couple, also lost his job.

I think there wasn't a single person who didn't tell me then to go back to a marketing job, that I was good at it and needed the money. But there wasn't a single day that I didn't know that no matter how hard it was, it was harder to completely lose myself.

So I chose to become a solopreneur and combine what I knew very well with my great passion: coaching. It was clearly a leap. And I think I'm still in the air. The difference is that I've started to learn to glide. 😄

Six years later, after many stages, jumps, hurdles, and entrepreneurship lessons... I'm not a millionaire, I don't do business from a beach in Miami, and I haven't discovered any magic 5-step formula. But I'm okay with myself! I strongly believe in what I do. I see every year the impact of my work on the development and stories of dozens of entrepreneurs.

I am a certified ICF coach, trainer, marketing person, solopreneur... but above all, I am MYSELF.

And I have room to learn who I want to be going forward. Because for me, reinvention is becoming.

Maybe a bit too philosophical a post for a Tuesday. But tomorrow is another day...

What has meant to you?

27/05/2024

Sometimes you need a mirror to discover who you've truly become.

We are the sum of our experiences and beliefs. And sometimes, the two overshadow each other, leaving us with a self-perception that no longer fits. It constricts us, it beats us, but we don't know how to unravel or open it to free ourselves.

There are many ways to do this.

1. Coaching. (I'm sure no one is surprised that I start here. 😄) It's a wonderful way to identify internal and external resources for our goals. It's a journey within ourselves, with the future in mind.

2. Therapy. Depending on the baggage that weighs us down, therapy might be a good way to work with oneself. Therapy alongside coaching sessions is an extraordinarily effective combination because it allows you to address both the past and the future simultaneously.

3. Personal development courses/books. Sometimes you need to “read yourself in the pages of a book” or explore techniques before getting to work. It's very beneficial to see which stories, tools, and approaches resonate with you and to give yourself time to work on yourself.

The list can go on, but today's post is about a tool that can be useful in self-discovery and, in some cases, can be used as a resource in all the scenarios above.

Praditus falls into the category of things I've done recently. A year ago, I had the opportunity to get certified, and the way the analysis it generates is constructed really clicked for me.

It's a platform for assessing personality and competencies in an organizational context. And it's among the most complex tools of this type (that I've seen).

A Praditus report generally contains several pages of valuable information from two categories: personal styles (personality, job interests, motivation factors, emotion management, stress management, learning style) and competencies.

Working with teams from different companies based on Praditus reports, I discovered many things I didn't see when I was an employee. I will return to these in another post.

Here, I just want to add that this report is a very good mirror. It puts you face to face with your self-perception. And the fact that Praditus' policy is to always have the debriefing session with a coach adds depth to this moment of reflection and introspection.

What methods, tools, or platforms do you use to learn more about yourself?

24/05/2024

Sometimes, when you start building a community, you discover that you already have members who excel at it. Carmen is such an example. Besides being a warm, gentle, and always smiling person, she already has a dedicated community of 17k members 👉 Din dragoste pentru licheni - Craft for JOY 👈, as the name suggests, for those who love lichens and what you can create with them.
Your words honour me, Carmen, and the fact that you chose to attend the workshops at . 🙏

18/05/2024

My days are really great. And I mentioned in a previous post that the main reason is the people there.

Those who keep the alive and those who benefit from the support of this project.

Among these wonderful people is Mara Cîju, a passionate lawyer and dedicated entrepreneur, who has participated in both workshops and is active in the alumni community.

I am grateful for her words and her choice to stay close.

For those who want to discover the two workshops I am hosting, you can find me at BT Stup on May 22 and 24.

I look forward to seeing you... and exercises! 😁

17/05/2024

I mentioned recently that we are in the midst of season, with this week being .

The good news is that even after , there are many great coaching resources available at the coaching.com/summit/, formerly known as WBECS.

During the pre-summit, there are several dozen webinars or even demos from prominent figures in the field, such as Marcia Reynolds, PsyD, MCC, Michael Bungay Stanier and Liane Davey.

The recommendation is tried and tested. I learn a lot at each edition of this summit, and I think it has already become a kind of annual learning program.

Last year, I was a bit round and listened to the sessions while ironing clothes for the baby girl who was on her way. This year, I'll probably listen while she sleeps, so it's already a family tradition. 😁

Anyone can participate (subject to availability), so heads up to all lovers and the curious!

P.S.: I am not paid for promotion or affiliated, I'm just excited! 😄

Page not found - Coaching.com Summit Join the World's Largest Coaching Event. May 28th - June 13th. 17 days, 35+ Live sessions, Free admission, 5 CCE ICF Units.