MPR Agency

MPR Agency Award-winning 360° healthcare marketing & communications agency 🏆 Exclusive GHMC partner in 🇷🇴.

Excellence deserves an identity that reflects it.✨For the 2nd Romanian Dentistry Gala, we took on the challenge of defin...
26/05/2026

Excellence deserves an identity that reflects it.✨

For the 2nd Romanian Dentistry Gala, we took on the challenge of defining the event’s creative direction, ensuring that every detail was a precise reflection of the medical community’s standards.

Our work was more than just branding; it was about creating a cohesive experience for an industry that values rigor. The Gala celebrated dentists and initiatives with social impact, while supporting CMSR’s partnership with Hope and Homes for Children to improve access to dental services and oral health education for children from vulnerable backgrounds.

Seeing the identity we built serve as the backdrop for such an assembly of leaders was the ultimate measure of the project’s success.

Excellence deserves an identity that reflects it.✨For the 2nd Romanian Dentistry Gala, we took on the challenge of defin...
26/05/2026

Excellence deserves an identity that reflects it.✨

For the 2nd Romanian Dentistry Gala, we took on the challenge of defining the event’s creative direction, ensuring that every detail was a precise reflection of the medical community’s standards.

Our work was more than just branding; it was about creating a cohesive experience for an industry that values rigor. The Gala celebrated dentists and initiatives with social impact, while supporting CMSR’s partnership with Hope and Homes for Children to improve access to dental services and oral health education for children from vulnerable backgrounds.

Seeing the identity we built serve as the backdrop for such an assembly of leaders was the ultimate measure of the project’s success.

21/05/2026

“Color. Optimism. A touch of sensitivity. A lesson in patience and harmony.” 
This is how our guests described their bouquet at the Brand & Breakfast Bloom Edition!🤍✨

For this workshop, we mixed creativity with strategy. We drew a parallel between building a memorable brand and creating a floral arrangement: both require vision, attention to detail, and a lot of intention.

Watch the video to see their reactions and catch a glimpse of our beautiful creative morning!

A huge thank you to all the amazing participants who brought inspiration, smiles, and energy to the room! 🫶✨
Ana-Maria Nilca (Brand Manager BIOCODEX), Camelia Cernea (Franchise Manager STADA Group), Cristina Tudor (Magnapharm), Paula Dimon (Magnapharm), Anca Pop (Scientific affairs manager AC HELCOR Pharmaceutical Company), Alina Matei (AC HELCOR Pharmaceutical Company), Cristina Cocan (Product Manager Merck), Cristina-Elena Rusen (Marketing Director GURSK), MIHAELA Istrate (Event Manager GURSK), Dr. Anca Cretu (PhD) (Head of Professional Sales and Marketing (Oral Health Care) Philips), Isabela Pica (Marketing Manager Dr. Max Romania), Rodica-Mihaela Lazăr, MD (Medical director Ipsen), Elena ARPAS (Business Unit Manager Ipsen), Andreea G. (Senior Patient Advocacy & Communications Manager Bristol Myers Squibb), Alina Florentina Mănăilă (Cepan) (Customer Engagement Manager STADA Group).

18/05/2026

Branding a 3-day international congress is a massive puzzle, and the real test happens when the lights go up. 🧩✨​

When thousands of professionals show up, every single detail matters, from the first post on social media to the motion graphics rolling on the main stage screens. For SSER 2026 (The International Congress of Esthetic Dentistry), we developed the creative direction around the theme Beyond the Smile: Passion. Precision. Performance, and then scaled it across the entire experience. ​

It was a fast-paced, high-pressure project, but seeing the whole system click together seamlessly during those three days made every hour of work worth it. ​

Huge thanks to the team for trusting us with their vision! 🤝​

15/05/2026

What do brand strategy and a flower bouquet have in common? 🌸

In this video, (CEO of MPR Agency) and () share the concept behind our latest . They both reached the same conclusion: whether we’re talking about healthcare communications or floral design, nothing is left to chance. Everything is built with intention, attention to detail, and a clear strategy.

It was such a joy to offer our clients a creative pause, a morning to relax, disconnect from the daily rush, and let inspiration bloom. ✨

13/05/2026

A glimpse into our latest Brand & Breakfast Bloom Edition🌸✨

We swapped data and spreadsheets for flowers to explore the true art of creation. Because just like crafting a bouquet, building a strong brand is all about making people feel something. ❤️

Thank you to all the wonderful ladies who took this creative pause with us! Ana-Maria Nilca (Brand Manager BIOCODEX), Camelia Cernea (Franchise Manager STADA Group), Cristina Tudor (Magnapharm), Paula Dimon (Magnapharm), Anca Pop (Scientific affairs manager AC HELCOR Pharmaceutical Company), Alina Matei (AC HELCOR Pharmaceutical Company), Cristina Cocan (Product Manager Merck), Cristina-Elena Rusen (Marketing Director GURSK), MIHAELA Istrate (Event Manager GURSK), Dr. Anca Cretu (PhD) (Head of Professional Sales and Marketing (Oral Health Care) Philips), Isabela Pica (Marketing Manager Dr. Max Romania), Rodica-Mihaela Lazăr, MD (Medical director Ipsen), Elena ARPAS (Business Unit Manager Ipsen), Andreea G. (Senior Patient Advocacy & Communications Manager Bristol Myers Squibb), Alina Florentina Mănăilă (Cepan) (Customer Engagement Manager STADA Group).

🌞Hosted by: (CEO) & Dana Canurschi (Head of Strategy)
🌺Floral magic & workshop:
☕️Coffee that kept our creativity flowing:

And a special thank you to for the stunning decor.

In pharma and med-tech, we are undisputed masters of clinical data and technical explanations. But here’s the “strategic...
12/05/2026

In pharma and med-tech, we are undisputed masters of clinical data and technical explanations. But here’s the “strategic truth”: nobody ever fell in love with a technical manual. We connect through what we feel, not just what we read.

For our latest , we decided to swap spreadsheets for stems. We invited our partners to explore the art of creation through an unexpected medium: floral design.

Why flowers? Because building a brand is remarkably like crafting a bouquet. It’s about balance, intentionality, and layers. At MPR Agency, we believe creativity is the bridge that transforms a dry brief into a “human emotion generator.” Information might inform, but feeling is what actually stays with you. 🧠❤️

A huge thank you to the brilliant participants who joined us to unleash their creativity! Ana-Maria Nilca (Brand Manager BIOCODEX), Camelia Cernea (Franchise Manager STADA Group), Cristina Tudor (Magnapharm), Paula Dimon (Magnapharm), Anca Pop (Scientific affairs manager AC HELCOR Pharmaceutical Company), Alina Matei (AC HELCOR Pharmaceutical Company), Cristina Cocan (Product Manager Merck), Cristina-Elena Rusen (Marketing Director GURSK), MIHAELA Istrate (Event Manager GURSK), Dr. Anca Cretu (PhD) (Head of Professional Sales and Marketing (Oral Health Care) Philips), Isabela Pica (Marketing Manager Dr. Max Romania), Rodica-Mihaela Lazăr, MD (Medical director Ipsen), Elena Arpas (Bussines Unit Manger Ipsen).

Special shout-out to our hosts, (CEO) and Dana Canurschi (Head of Strategy & Copywriting), for leading the conversation on how to build medical brands that people actually care about.

A massive thank you to and the team for showing us that even beauty needs a strong strategy to thrive.

And a special thank you to for the stunning decor.

Hundreds of millions of people are already turning to AI platforms every week with their most personal health questions....
07/05/2026

Hundreds of millions of people are already turning to AI platforms every week with their most personal health questions.

The shift is massive, but in healthcare communications, opportunity and responsibility are inseparable. Our colleagues at GHMC analyzed how AI is reshaping healthcare interactions.

The main takeaway? In the AI era, the organizations that will lead are not necessarily those that move fastest, but those that move most responsibly.

We’ve extracted 4 strategic insights from the analysis on how to use AI ethically, safely, and effectively in the carousel below.👇

Remove your logo from your latest campaign. Would anyone still know it’s you?If the answer is no, you don't have a brand...
30/04/2026

Remove your logo from your latest campaign. Would anyone still know it’s you?
If the answer is no, you don't have a brand identity. You just have a logo.

In our recent rebranding projects, one thing became clear: the true value of a brand strategy is the implementation that follows. Clients don't just want words, they want real, consistent, and actionable foundations.

Now, brand strategy is about:
✔️Ensuring every single touchpoint tells a new chapter of the same story.
✔️Proving that what you do matters infinitely more than what you say.
✔️Planning the exact, authentic feeling you want to leave behind.

We break down the 5 things real brands do differently in our latest newsletter. If you want to rethink your healthcare communication strategy, our newsletter brings you the perfect mix of hard insights and creative inspiration.

📥 Get the best of both worlds straight to your inbox. Check the link in bio.

In medical marketing, clinics and hospitals spend so much time analyzing the patient journey. But what happens when the ...
21/04/2026

In medical marketing, clinics and hospitals spend so much time analyzing the patient journey. But what happens when the patient isn't the one doing the research, booking the appointments, or taking the
decisions?​

Behind almost every complex medical case is an invisible decision-maker: the caregiver (the adult child, the spouse, the parent).​

For healthcare providers, communicating with them requires a completely different approach. Caregivers are overwhelmed, time-poor, and highly stressed.​

​
👉 Swipe through for 4 ways clinics and hospitals can bring caregivers into the conversation.

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