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19/10/2026

Disclaimer: No colleague was harmed in the making of this video!

For context: once a month, we write scripts, and we organize the location and the props we need for the big ✨ filming day ✨

This is the fun part, where we joke around but still get the job done, even though we’re not always familiar with the object at hand (as marketing professionals, you can imagine we're not the best at hammering nails).

Thank you all so much for the effort!

16/10/2026

All in black, coincidentally. Is this a classic case of "great minds think alike", or has today's rainy weather collectively pushed us to the dark side? 🖤

31/07/2026

The yearly reunion of the copywriting team has happened. We make it sound like it's the "finer things club", but in reality, we just meet, (responsibly) drink, and vibe.
P.S. The vintage typewriter in the back is a pure coincidence.

09/06/2026

Join us as The Night of the Coworking Spaces ends with a community party at The Brewprint ✨

On June 10, The Night of the Coworking Spaces, part of Bucharest Design Festival GO!, closes with a coworking party bringing together Bucharest’s coworking, business, creative, and tech communities.

Expect drinks, music, relaxed conversations, new connections, and good energy with the people shaping the future of work in the city.

With the participation of ▲neomixers, the curated tech community connecting founders, operators, investors, builders, and professionals through meaningful events and quality networking.

📍 The Brewprint
📅 June 10, 2026
🕘 21:00

👉 Register via the link in the comments.

04/06/2026

14 days until AI House Bucharest opens its doors 🏡🤖

A premium two-day AI gathering for curated founders, operators, builders, executives, researchers, and investors shaping the future of applied AI.

Curated by ▲neomixers and Ilie Andrei-Leonard, powered by Instantly.ai, and supported by ElevenLabs, promocrat, and Bolt.

AI House Bucharest is built for practical conversations, curated networking, and real-world AI exchange with people actively building, adopting, investing in, and scaling AI.

📅 June 19–20
📍 Private villa, Otopeni
🔒 Curated attendance

Seats are selling out fast.

Secure your seat now. Link in the comments

28/05/2026

AI House Bucharest is coming this June 🏡🤖

A curated two-day gathering for founders, operators, researchers, executives, investors, and builders actively shaping the future of AI.

Designed to bring together ambitious people working on real-world AI applications, products, infrastructure, and adoption.

📅 June 19–20
📍 Private Villa, Bucharest
🔒 Curated attendance • Limited capacity

Across two days, expect:

🧠 Think-tank discussions
🔥 Founder & operator hot seats
🤝 Curated roundtables
⚡ Practical conversations around AI
🍖 BBQ evenings
🥂 Open bar networking
🎧 Live DJ experience

The focus is simple:

Create the right environment for meaningful conversations, valuable connections, and collaboration between people building the future of AI.

Curated by Ilie Andrei-Leonard and Alex Gavril
Powered by Instantly.ai

In partnership with: ElevenLabs promocrat The Recursive Bolt

🎟️ Early bird tickets: 20% off until June 1

Application link in the comments 👇

14/05/2026

Referral is how you turn customers into passionate advocates.

You know your business is booming when customers refer your product or services to others. Traditionally, this was done through word of mouth. Today it’s more of a word of ‘type’ situation, as customers use social media and online forums to discuss opinions.

That’s a great thing, as it’s easier to track referral metrics such as Social Shares, Reviews, Referral Conversion Rate, Net Promoter Score (NPS).

To improve the referral rate, you can do the following: Referral Programs, Testimonials, Community Building, and, not least, Excellent Customer Support.

Although this is the last phase of the AAARRR funnel, marketing doesn’t stop. When you get an overview of each phase and compare them, you’ll find bottlenecks, aka phases with lower conversion rates that can (and should) be optimized.

If you have trouble implementing the AAARRR funnel, shoot us a message! We’d be happy to help you get more customers.

12/05/2026

Retention is the cornerstone of subscription-based businesses (and not only).

Getting new customers is 5 to 25 times more expensive than keeping the existing ones, according to Harvard Business Review.

The AAARRR funnel's Retention phase looks at how often a customer returns to your product or service.

Important metrics to track during this phase are:
1️⃣ Customer Lifetime Value (CLTV) – the total amount of money one customer will generate
2️⃣Churn Rate – the number of customers a business loses over a period of time
3️⃣Retention Rate – the number of customers a business keeps over a period of time (the opposite of churn rate)
4️⃣Customer Satisfaction – you get this metric by interviewing customers or sending them a customer satisfaction survey

A happy customer will eventually become a brand ambassador (which we’ll discuss in our next post), so investing in this phase is a good idea.

Ready to rock your retention stats? We're up for it at !

10/05/2026

Revenue is the money-making phase. Everyone loves this one! No matter how noble a business’s mission is, it needs money.

HubSpot is a great example. Although it’s free, it has paywalls in critical moments. For example, the free version lets you automate chatflows, but if you need to automate surveys or workflows too, you need to upgrade.

The main metrics you should track for this phase are:
1️⃣ Customer Acquisition Cost (CAC) – how much money you spend to get a new customer
2️⃣ Customer Lifetime Value (CLTV) – the total amount of money one customer will generate

Other relevant metrics to track are trial to paid conversion, freemium to paid conversion, and average revenue per user.

We're here to help with this phase, at .

08/05/2026

Activation is the ‘AHA’ moment. This funnel phase is where most digital marketing agencies stop. This is where Activation comes into play. In this phase, people discover how valuable your product or service is and how much it can improve their lives.

See, it’s not enough to get sign-ups. What’s the point if users install an app but dislike using it each time?

Some popular ‘AHA’ moments examples:

Facebook – a user connects with 10 people within the first 7 days of sign-up. It pushes early product adoption and the engagement from gaining 10 “new” friends each week encourages long-term use.

Twitter (X) – a user follows 30 users, with at least 1/3 of them following back. Similar to Facebook, the engagement from gaining followers encourages long-term use.

Slack – a team sends 2000 messages in a workspace. This is a great example, different from the ones above. It’s safe to say that after exchanging 2000 messages, the users already adopted the product and see its value.

Curious what your Activation phase questions might be? We, at , can help you find it.

Address

Mihai Eminescu 142, Et. 1, Ap. 1
Bucharest
020083

Website

https://www.promocrat.com/

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