VML

VML harnesses creativity, technology, and culture to create connected brands.

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14/10/2026

Returning home from Portorož Golden Drum with full hearts (and some very heavy luggage).

We’re so proud to see (SAVE A) LIFE INSURANCE Generali Romania bring home:

🏆 GRAND PRIX (Product & Service Innovation)
🥈 SILVER DRUM (Content & PR)
🥈 SILVER DRUM (Health & Wellness)
🥉 BRONZE DRUM (Engagement & Direct)

A massive thank you to our brave client Generali Romania for believing in an unconventional idea, to our VML team for every ounce of passion poured in, and to everyone who helped us bring it to life.

We’ll be smiling about this one for a very long time.

06/10/2026

Shaping the best in digital!

Happy to announce that Miki Craciunescu, our Head of Strategy, is part of the jury panel at Webstock. Proud to have our strategic mind at the table.

01/10/2026

Am venit cu obiecte, bunătăți și superputeri. Am plecat cu amintiri frumoase și bani strânși pentru Adăpostul Speranța !

Joia trecută am sărbătorit VML Foundation Day cu un Garage Sale Blănos în curte. Am avut de toate: plante, cărți, viniluri, haine, decorațiuni, biscuiți gătiți în casă, dar și hărți astrale și citiri în tarot. 🔮📚✨

Banii strânși din donații vor ajuta la îngrijirea câinilor abandonați și la susținerea adopțiilor. 💛

Mulțumim tuturor colegilor care au făcut această zi posibilă, fie că au pregătit standuri, au donat, au ajutat la organizare sau au mai adus un coleg în curte.

Good grows. And wags its tail. 🐶

30/09/2026

Some projects don’t just stay in your portfolio, they stay in your heart. ❤️

From bringing home a Bronze Lion at Cannes to now earning 5 shortlists out of 7 categories at Golden Drum, the journey for (SAVE A) LIFE INSURANCE keeps getting more special.

When we started this project, we knew it was a brave idea, but seeing it recognized globally and regionally is a feeling we’ll never get tired of.

This is a tribute to the late nights, the endless refining, the incredible courage of our client Generali Romania and every single human who helped bring this to life.

Huge congratulations to all the teams involved! Fingers crossed. 🤞

24/09/2026

Azi sărbătorim VML Foundation Day în toate birourile VML din lume! Sub umbrela Good Grows, VML-eri se implică în comunitățile locale. În București, curtea de pe Frumoasă 39 găzduiește Garage Sale Blănos, un eveniment unde colegii transformă obiectele faine, prăjiturile și superputerile proprii în donații pentru . 🐶

Good Grows. And wags its tail. 🐶❤️

03/07/2026

Încă ne găsim cuvintele după o seară absolut magică la awards: GRAND EFFIE & DOUBLE GOLD! 🏆🏆🏆

Campania noastră pentru a câștigat marele trofeu al serii, plus 2 Gold Effie. Suntem fericiți! 💛

Ideea a fost pe cât de simplă, pe atât de curajoasă: am mers direct pe site-urile de știri false și, chiar în locul unde apăreau teoriile conspirației, am plasat bannere care le demontau și recomandau o carte de non-ficțiune cu explicația reală. Am oferit astfel singurul antidot cu adevărat documentat: lectura.

Mulțumim partenerilor noștri curajoși de la și întregii echipe VML care a pus mult suflet în acest proiect.

Swipe pentru a vedea oamenii din spatele trofeelor. 🔥🔥🔥

29/06/2026

Last week: Cannes Bronze Lion. 🥉🦁 This week: Behind the scenes. 🎬

We teamed up with to disrupt a traditional category and turn life insurance into an active tool that can actually saves lives.

Still buzzing from the win. ⚡Hit play to see how we did it.

Big up to the team and partners. We did that! 👇

24/06/2026

BRONZE BABY!!!🥉🦁 Proud of the squad for snagging a Cannes Lion in PR for (SAVE A) LIFE INSURANCE with . Turns out, rewriting the rules of life insurance is officially award winning stuff! 😉 Let the celebrations begin! 🎉

22/06/2026

We started celebrating over the weekend, and we’re still going! 🎉🦁
We are thrilled to kick off the week by celebrating 3 Cannes Lions shortlists for Save-A-Life Insurance!
The campaign was recognized across: Health & Wellness Lions (Insurance) & PR Lions (Consumer Services/Business to Business) & PR Lions (Launch/Relaunch).
Out of thousands of global entries, earning 3 shortlists is a massive achievement. A huge thank you and congratulations to every VMLer who helped bring this campaign to life. Let’s keep the celebration going all week!

12/06/2026

5 nominations. 3 amazing brands. 1 proud team.
We are finalists at this year’s awards with campaigns that we hold very close to our hearts.
A BIG thank you to our clients and teams:
🔥 DUREX (Safe To Play Hub) – Sustained Success
📚 Cărturești (The Book Fact Checker) – Media Innovation & Positive Change: Social Good
✏️ Pepco (The Cost of Literacy) – Corporate Reputation & Positive Change: Social Good
Cheers to ideas that work & see you at the Gala! 🥂🏆

Address

Frumoasa 39
Bucharest
010986

Website

https://www.vml.com/

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