Data Cube Lab

13/10/2017

As of October 4th, AdWords campaigns will be able to spend up to two times the average daily budget.

Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days with lots of

18/09/2017

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update.

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

26/05/2017

Google AdWords Rolls Out Significant Updates

Last week was marked by significant changes rolled out on Google AdWords, one affecting the Ad Rank thresholds, and the other concerning Quality Scores.

03/05/2017

New kids in town: Similar Audience for Search & Shopping + Customer Match for Shopping campaigns.

25/04/2017

Google Analytics is adding a new home page.

We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we int...

12/04/2017

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

20/02/2017

Coming Soon: Pinterest Search Ads

The new offerings should help Pinterest scale its advertising efforts.

01/02/2017

Can't wait!

01/02/2017

Rejoice, IF functions are here!

IF functions arrive to let advertisers customize ads based on device and retargeting list membership.

12/01/2017

Google to start showing local-specific phone numbers when location extensions appear in ads.

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.

07/12/2016

What to aim for in 2017: