United Media Services

18/12/2025

This Christmas, creativity met kindness ✨
Instead of our usual agency Christmas party, our talented colleagues chose to give differently. With big hearts and incredible creativity, they turned handmade crafts into hope and gathered gifts that helped us become Santa for children who needed a little extra help delivering Christmas magic. Every contribution went exactly where it mattered most and we couldn’t be more grateful or prouder to call them our colleagues. 🎄🤍

04/12/2025

🏆 We’re proud to share that United Media Services has been awarded the consolidated media scope for Mega Image & Profi Romania.
✨ This achievement represents more than a win, it’s an opportunity to further build on a truly valuable partnership, grounded in trust, performance, and shared ambition.
🤝We are deeply honored to support both brands in this new chapter of their evolution under the Ahold Delhaize Group, and we remain committed to bringing the strategic vision, craft, and dedication needed for the journey ahead.

18/11/2025

🏆 2025 Media Agencies Rankings Are In

United Media Services is once again ranked as a Dominant agency in the 2025 RECMA report, confirming not only our growth over the past years but also our strength across indicators such as vitality, new business momentum, talent, digital resources and overall stability. A solid acknowledgment of the work behind the scenes and the trust of our clients. 🤝

23/09/2025

❓🎼 Can music teach us powerful lessons about leadership?

We truly savored Felipe Gomez’s presentation at BRAND MINDS. Through the piano and storytelling, he revealed how individuals grow, how teams harmonize, and how leaders ignite an entrepreneurial spirit that lasts. His presentation was engaging, surprising, and left us rethinking how we lead every day.

3 key ideas we took away:

1️⃣ Entrepreneurial Mindset via Attitude-E – Felipe showed how six levers (vision, energy, endurance, ensemble, elasticity, engagement) help teams think and act like entrepreneurs: proactive, adaptive, and ready to challenge the status quo.

2️⃣ Virtuosity in Collaboration – Using music as a metaphor, he illustrated how each person in a team is like an instrument: listening, adapting, and blending their unique voice to create true harmony instead of uniformity. 🎶

3️⃣ Habits + Experimentation Under Pressure – He stressed the importance of daily habits (discipline, perseverance, empathy) and encouraged frequent small experiments so that even failure becomes a step forward rather than a setback.

23/09/2025

Consumers don’t always want what we think they do — and that’s where it gets interesting 👀

Still at BRAND MINDS, Simona Botti revealed the hidden psychology behind choice: why more isn’t always better, and how the feeling of control often matters more than the options themselves.

Here are three takeaways that stood out:
1️⃣ More options can hurt. When faced with too many possibilities, consumers may hesitate, second-guess, and often end up less satisfied.
2️⃣ Control is king. It’s not the number of choices, but whether consumers feel in charge of them that drives satisfaction and well-being.
3️⃣ Marketers shape emotions, not just sales. The way we present decisions can either build trust and clarity — or overwhelm and frustrate.

A reminder that good marketing isn’t just about conversion — it’s about designing experiences that respect people’s minds.

23/09/2025

When we say this talk was up our alley, we mean it — strategy, innovation, AI.

At BRAND MINDS, Alex Osterwalder didn’t just share ideas — he mapped out how to make your company invincible in the AI era.

✨ Here are the 3 points that stuck with us most:
1️⃣ AI as an engine, not an accessory. The real opportunity is when AI shapes how value is designed, delivered, and scaled — not when it’s treated as a side project.
2️⃣ Clarity beats ambition. It’s tempting to chase every advantage, but lasting success comes from focusing on the few areas where you can truly stand out.
3️⃣ Experimentation with discipline. Innovation means testing fast and learning from customers, but it also means putting boundaries in place so enthusiasm doesn’t turn into waste.

03/09/2025

👏 Congratulations to Aspire Teachers for an outstanding 2024! The results of and the impact in classrooms across Romania speak for themselves.

We’re proud to be part of this journey and to support the transformation of education alongside such dedicated partners!

✨ Raportul anual al organizației pentru 2024: Dacă în 2023 am spus „mai puțin, dar mai bine”, în 2024 am continuat strategia: profunzime, pas cu pas.

Viziunea noastră rămâne aceeași: un profesor excelent pentru fiecare copil din România. O transformăm în realitate prin programe care formează cetățeni capabili să gândească critic și autonom, sprijiniți de cei care au cel mai mare impact în școală: profesorii lor.

📌 Rezultate concrete în 2024:
✅ 21 de absolvenți ai primei grupe DataMathLab
✅ 150 de profesori în versiunea scalată
✅ Peste 12.000 de elevi cu impact direct
✅ Primul Festival Național de Educație Matematică (150+ participanți)
✅ Un proiect european de educație civică în parteneriat cu Centrul Roman de Politici Europene - CRPE, prin care democrația a devenit o experiență vie (40 de profesori și 472 de elevi implicați)

Programul strategic rămâne , pentru ca matematica să devină pentru elevi o limbă vie, utilă și plină de sens - un autentic instrument de gândire critică.

📊 Ce spun datele:
+ 81% dintre elevi înțeleg mai ușor explicațiile
+ 77% se simt mai încrezători în capacitatea de a învăța matematica
+ Majoritatea profesorilor și-au schimbat atitudinile și au testat noi abordări
+ Ministerul Educației - România a recunoscut programul DataMathLab printr-un protocol oficial

💳💡 Publicăm și raportul financiar, cu toate veniturile și cheltuielile din 2017 până în prezent - ele ne arată eficiența: fără costuri fixe de sediu, lucrăm online și fiecare RON este multiplicat prin muncă pro-bono, licențe gratuite și reduceri pentru ONG-uri. În 2025 am trecut cu succes auditul extern al Romanian-American Foundation.

🙏 Mulțumim partenerilor, sponsorilor și consultanților noștri care ne-au acordat încredere: Romanian-American Foundation, European Commission, Raiffeisen Bank, United Media Services, Avenor College, Siemens, Bitdefender, TenarisSilcotub, Atria Urban Resort, Inspectoratul Școlar Județean Brașov, Colegiul National Andrei Saguna, Brasov, Liceul Teoretic "Mihai Eminescu", Cluj-Napoca, Ministerul Educației - România, Centrul Roman de Politici Europene - CRPE, Asociația InfinitEdu, Asociatia Techsoup Romania, Proiectul Merito, Fundatia Friends for Friends.

🙏 Recunoștință echipei și consultanților care au pus multă energie și efort în tot ce am realizat în 2024: Daniela Vasile, Ariana Vacaretu, Alf Coles, Mihaela Ancuta, Mihaela Ionescu, Liliana Olărașu, Constantin Lomaca, Marius Lobază, Marilena Faiciuc, Chesnoi Corina, Oana-Georgiana Pop, Mark Saul, Ciupala Catalin, Cristian Voica, Eugen Păltănea, Szilárd András, Elisabeta Ana Naghi, Gabi Vrinceanu, Bianca Balea, Anca Gaidos, Maria Diana Balaita, Francesca Răileanu, Mariuca Morariu, Alexandra Copos de Prada, Ana-Maria Tonita.

📖 Raportul complet este disponibil la https://www.aspireteachers.ro/impact

27/08/2025

Glad to be at PRO TV Media Day today, ahead of the official 30 years anniversary celebration and the launch of the Autumn grid.
We enjoyed the anniversary vibe, reconnected with partners, and even got a sneak peek at what’s coming next in the shows.
Congratulations to PRO TV on this remarkable milestone — here’s to many more years of shaping stories and creating impact! 🎉

21/08/2025

🚨 Jury Duty Alert! 🚨

We’re excited to share that our Digital Strategy Director, Catalina Ciociltan, is once again serving with enthusiasm as a juror for the Digital Divas competition!
We’re proud to keep being part of this Evensys initiative that celebrates and uplifts digital creativity and excellence. This year, nearly 250 standout nominations have been selected from over 1,500 proposals — proof of just how vibrant and inspiring the digital community is.

👉 Voting is also open for public until August 25th — don’t miss the chance to get involved and support your favorites!
📨 www.digitaldivasawards.ro

We can’t wait to see this year’s Divas shine! ✨

30/07/2025

This Summer brought more than just heatwaves — it delivered a refreshing mix of football content that truly captivated Romanian TV audiences.

Great news for brands and broadcasters looking to tap into sports with fresh energy.

29/07/2025

We’re glad to have been part of this CGI project, developed for 1664 Blanc in collaboration with Brigada CGI. Especially meaningful for us, as it celebrates the city we love and one of its most iconic landmarks, capturing that blend of urban elegance and everyday spontaneity (and a certain blue-bottled beer💙we happen to love).

Always proud to support creative stories where culture meets city life — with a twist.

26/06/2025

🚨 New Study Alert by UMS! 🚨

Am lansat un nou studiu despre comportamentul de cumpărare online al românilor care scoate la iveală tendințe tot mai relevante:
🔹 Rețelele sociale au un impact major în decizia de achiziție
🔹 Promoțiile rămân un declanșator puternic
🔹 Listele de dorințe devin noul spațiu de shopping „în așteptare” – tot mai mulți consumatori salvează, compară și amână decizia finală

Descoperă ce îi convinge (sau îi face să aștepte) pe consumatori în 2025 👉

Într-o economie digitalizată și tot mai competitivă, românii din mediul urban își rafinează obiceiurile de cumpărare online. Studiul „Online Shopping Habits 2025”, ...