08/04/2026
This branding and packaging design for Pure Pet positions the brand as a premium, trustworthy skincare line for dogs, with a focus on purity and heart. Designed for modern pet owners who love high-quality, local Australian products, the identity is all about safe, gentle, and happy animal care.
We balanced professional clarity with a friendly touch by using custom hand-drawn mascots and bright color blocking. Together with clean typography and a simple layout, the result is a playful visual identity that pops on the shelf and celebrates the joy of the bond between pets and their humans.
More about the project: https://www.behance.net/gallery/247100867/Pure-Pet-Premium-Dog-Care-Branding-Packaging