Andrei Lela/ Graphic Design

Andrei Lela/ Graphic Design Creating brand identities that stand out. Designing visual stories that matter.

Illustration representing the letter I, made for the annual challenge 36 Days Of Type.April 2021
04/02/2022

Illustration representing the letter I, made for the annual challenge 36 Days Of Type.

April 2021

Infographic design made for the Career Coaching Certification, a program by Career Shift.January 2022
04/02/2022

Infographic design made for the Career Coaching Certification, a program by Career Shift.

January 2022

Identity elements.Personal project.September 2021
04/02/2022

Identity elements.

Personal project.

September 2021

Artwork created for Mirinda Romania x NFT Collection.I named it "The artist pose" using visual references to Lucian Blag...
04/02/2022

Artwork created for Mirinda Romania x NFT Collection.

I named it "The artist pose" using visual references to Lucian Blaga's well-known poems in Romanian Literature. You can read more about the project on my portfolio page:

https://www.behance.net/gallery/124958971/Artwork-for-Mirinda-x-NFT-Collection

Thanks to Mirinda, the artwork was exhibited in Bucharest, among other artworks created by the attendants of their workshops, including myself.

Made with the guidance of Vlad Dumitrescu (Illustrescu)

July 2021

Metalic gradient-based poster (personal project)July 2021
04/02/2022

Metalic gradient-based poster (personal project)

July 2021

Pages of an illustrated book (personal project) I am working on at the moment.(mockup) April 2021
04/02/2022

Pages of an illustrated book (personal project) I am working on at the moment.

(mockup)

April 2021

Poster design for PosterJam Theme: 3DOctober 2021
04/02/2022

Poster design for PosterJam

Theme: 3D

October 2021

Packaging (label design) & Identity for Therapy Diet.Given the context of a body supplements company, the image that I c...
04/02/2022

Packaging (label design) & Identity for Therapy Diet.

Given the context of a body supplements company, the image that I created is one defined by the values of the brand: naturalness, awareness and self-positivity.

The set of symbols that define the brand focus on the idea of geometrical perfection-imperfection, by the way they are blending into one another, as key imagery of the brand.

View the full project on my portfolio:

https://www.behance.net/gallery/126610063/Packaging-for-Therapy-Diet

February, 2021

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Cluj-Napoca

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