Casetograf

06/02/2021

This mission was realy one of a kind. We were given the chance to shape the identity of an emblematic spot in Cluj-Napoca, the city we live in. Cetățuia Park is a beautiful, natural terrace, up on a hill, on top of the city, offering the best view you could wish for. With important historical background and a few old, fortified buildings, Cetățuia, which actually means small fortress, is the perfect promenade for both tourists and locals.
Some of the old buildings were carefully reconditioned, considering the details of their original architectural style. One of them is Wiener Tor or The Wiennese Gate, the new headquarter of Cetățuia Food Park. The 3000 square meters of land around this building, became Cluj Napoca’s fanciest terrace, with outdoor bars, a great number of colourful food trucks and a huge picnic area for families with kids and even their dogs. Also, Electric Castle festival placed one of their popular stages here, to be open all year long for its young community.
It suddenly became “The dream of Cluj” and that’s how we actually positioned the brand. The establishment is something every city could wish for and it is suitable for any season, properly prepared for hosting summer time lounges as well as winter fairs. The visual identity we designed is a mixture of medieval details and dreamy holiday vibes, merging the old and the new, evoking the historical legacy of the city with an updated cultural mindset for the graphic style.
This place is for everybody, so everybody should be able to relate to its tone, visual or verbal. But it had to be classy and unique at the same time, with a sense of respect for its roots and for the natural surroundings. The flags, the wayfinders, the Social Media content and every other promotional material were carefully crafted, in tune with the visual guidelines we shaped for one of the fastest developing brand architecture we’ve ever worked for.

Team:
Florin Serban – brand positioning, rhetoric & creative management
Mihai Munteanu – brand design & communication design
Ioana Scorțanu – copy & tone
https://casetograf.com/cetatuia-foodpark

11/12/2020

https://casetograf.com/mrngr-cristina

🍰 Cristina, a leading traditional cake shop, has over 24 years of prestige in the historical city of Bistrita. When we found ourselves having the destiny of this brand in our hands, we felt responsible for its future customer engagement.

🖌 Thus, was very carefully approached, in order to obtain a new tone meant to upgrade the conservative market. Besides subtle changes in the brand architecture, we came up with ideas regarding the interior design of the main store. For interior and architecture insights we also called upon the expertise of Agora Proiect.

✨ The whole intervention brought record in the history of the brand in two weeks after reopening, creating a high rate word of mouth and new social dialogue around a brand which had already a considerable local market share.

08/10/2020

✨ Playful branding for an Indian fast food. 🙏🏼 If the name we found gives you some sort of mantra feeling, it's because we tried to create a cozy atmosphere around this brand... as if there's no real need to hurry - enjoy your meal, say your prayer, be grateful for life's colors.

https://casetograf.com/shanty

25/05/2020

🍷 Our mission for the Syndicate Bar project, part of the Hilton hotels brand, was to create an identity and an environment which supports open minds to become open souls. We believe that people drinking together builds up a spirit of confidence... and where can it lead from here? Well, that’s why we made it a syndicate.

We believe that people drinking together builds up a spirit of confidence, translating individuality into social personality. A good environment supports open minds to become open souls, while the bodies get closer to each other and become friends shaking hands, saying “How do you do?”. Where ca...

08/05/2020

🐝 Every morning is a reason to celebrate. No matter how you feel, the sun is up every day. It just matters that you are healthy and in love. With your honey, with you, your dog, and anyone else. So what if it's an impossible day? Start with small, possible things - tea, toast, butter, honey and the radio.

The role of Bee Happy’s identity is to represent and communicate in an original and recognizable way, the traditional and craftsmen values of the beekeepers represented by this brand.

Every morning is a reason to celebrate. No matter how you feel, the sun is up every day. It just matters that you are healthy and in love. With your honey, with you, your dog, and anyone else. So what if it's an impossible day? Start with small, possible things - tea, toast, butter, honey and the ra...

05/05/2020

Huge thanks to World Brand Design Society for featuring our Packaging and Identity design for LND of BSRB Premium Line of Land of Basarabia

The brand mantra that was composed for Land of Basarabia is Handpicked with Holiness, referring to the firm faith of the traditional Moldavian wine makers, who worshiped the divine nature of working the land with bare hands. Over the centuries, their strong belief in the miracle of the natural eleme...

27/04/2020

Happy to present the graphic style we had the chance to design for the 2019’s edition of Smida jazz festival.

The only new jazz small to medium sized festival taking place in the transylvanian mountains since 2016, has grown faster than expected in the last four years. Building natural awareness amongst the alternative music lovers communities of Cluj-Napoca, every year it dragged new audience from a few other major cities of Romania and abroad. It’s a soulful gathering, with strong international musician guests, music workshops and self-development activities. Everything surrounded by the blissful, natural embrace of Smida Park resort.

What seemed at first like a weakness, became the element of distinction.
Working on the visual concept of 2019’s edition, we aimed to properly respond the organizers strategy of having a unique visual festival identity, every year. We took the challange of respecting some existing rules then break some of them, knowing all the way that it was jazz we were dealing with. Our only guidance was the already given color scheme together with the festival’s all times brand mantra “Exploring sounds”, which we’ve tried to enchant with our own tone, pushing it forward into a distinctive and authentic visual form.

We found ourselves at the crossroads of ilustration, typography and design experiment with an ethnic touch.
Yeah, but how do you blend experimental jazz with Romania’s traditional life style?
We tried to visually represent the new jazz flavor and also catch and integrate the rural reflection of the location, in a way that the specific, charismatic audience of Smida jazz festival would really love. From social media content design to outdoor print design, festival brochure, merch, signage and wayfinding deliverables, we gave our best to compose a visual harmony that would stand out with that jazzy soundtrack, on those days, with exactly those people.

Team:
Mihai Munteanu - art & design
Florin Șerban - creative management
Liviu Cotoi - design
Eduard Dan Tudor - design

Brand identity and creative direction of the Smida Jazz Festival 2019, Cluj-Napoca, Romania. The scope of the project involved building a coherent Visual identity design Graphic design, Illustration, Social Media content, Stationery & Collaterals, Signage…

26/01/2020

Evogenys - Branding, brand rhetoric, stationery
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"Evogenys is a new service-oriented business trying to prove the importance of the niche market known as “ethics”.⁠
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The company was born out of the issues the society is confronted with at all local, national and global level. It has been proven that any entity that uses humans for labour can become more productive through a moral approach to issues affecting the entity and its employees, through motivation and by creating vision."

08/02/2019

Ioana a intrat de curând în echipa noastră și ne fascinează lejeritatea ei de a păși printre cuvinte🐾

12/12/2018

Mulțumim Ioana Scorțanu pentru că ai făcut asta 🙏
Și pentru că 👉

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