Salt on Waves

Name: Salt on Waves
Address: Iasi, RO
Telephone: +40747250822

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Salt on Waves

We help brands fulfil their potential. Branding | Design | Web | Social Media

01/06/2026

World Children’s Day! What better day to share a newly launched project dedicated to 𝑻𝒉𝒆 𝑨𝒓𝒕 𝒐𝒇 𝑮𝒓𝒐𝒘𝒊𝒏𝒈 𝑼𝒑. Our latest work at SALT brings together 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝘃𝗲𝗿𝗯𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆, all shaped around a single ambition: creating a brand ready for its next chapter.
The introduction of kindergarten and primary education called for a new brand. One that could bring greater clarity to the centre’s offering, strengthen its position and reflect the ambition shaping its next phase.

Meet 𝗖𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗮.

A name inspired by the educators, mentors and teachers who help children discover their own inner strength. The idea behind it is simple: true character is shaped when one person empowers another to trust their abilities, find their own path and grow with confidence. The visual system draws from the same philosophy that shaped the brand strategy, placing equal value on guidance, individuality and self-discovery.

We were lucky enough to share this chapter with the team behind Caractera. To give you a glimpse of the joy surrounding its launch, we’re sharing a short film created by . It captures the spirit of the project far better than any moodboard ever could.

If these little acorns made you smile, send a ❤️ their way. 🌰

30/03/2026

There are moments in a creative path that carry more than recognition; they hold years of growth, shared values, and a quiet kind of determination that builds in time, and this is one of them. 🙌

For Matei, winning 𝐆𝐨𝐥𝐝 𝐚𝐭 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟔 for the identity created for 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐡𝐞𝐚𝐭𝐫𝐞 𝐕𝐚𝐬𝐢𝐥𝐞 𝐀𝐥𝐞𝐜𝐬𝐚𝐧𝐝𝐫𝐢 𝐈𝐚𝐬̦𝐢 reflects everything behind the work: discipline, intuition, education, and a way of thinking shaped over years.

This moment speaks about a journey shaped together, through shared standards, honest conversations, and a constant pursuit of better, where every step refined the work and strengthened its direction. From Iași to London, standing alongside studios and people who have influenced a decade of growth, this moment carries gratitude and a quiet confidence in what is yet to unfold. 🏆

We hold a sincere hope that this project will find its place in the city it was created for, allowing Iași to catch that same golden light, subtle and deserved, just as this moment gently reflects everything we feel today ✨

28/03/2026

These (I don't know how many) years meant constant learning for us and a proper exchange of roles.

Colleagues in the office, confidants beyond it, proper mates. 🥹 Grandchildren of our grandparents, the ones who used to play board games together while we were still in nappies. The same roots, the same kind of upbringing. Families that shaped a steady way of thinking, a sense of gratitude, a drive for entrepreneurship. For both of us.

As the years move on, I find myself returning, time and time again, to those core values. The ones that show up in the work, in the attitude, in how we evolve.

Happy birthday, Matei!!!! 🔥 A bit late, as it goes when you stay busy winning yet another Transform award, with plenty to tell, plenty to celebrate, and days that simply fly by. 😬🤪😍

Thank you for everything you are! The next post stays with you as well. Your success. Round two in London, this amazing city that calls for us on and on and on. 🚀

Address

Iasi

Telephone

+40747250822

Website

https://saltonwaves.com/

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