27/06/2020
What Is "Retargeting", What Does It Do, Why Should I Care?
FOR ALL THE BEGINNERS AND NOVICES.
Retargeting is a word that marketers use all the time, as we should, it's one of the most powerful and profitable tools in marketing. If you don't know what "retargeting" is let me explain:
If you look at the chart it shows all the Facebook Custom Audience Options that Facebook currently offers. This is where retargeting audiences are created.
You have 2 options from where the data you use to create Facebook Custom Audience comes from:
1) Facebook Data Sources
2) Your Data Sources
Facebook Sources Include:
a) page
b) Instagram Profile
c) Video
d) Lead Forms
e) Events
f) Instant Experience
Meaning if anyone visits any of your pages, engages with any post, watches any video, you can create a custom audience and retarget them later on Facebook.
Your Sources can Include:
a) Website Traffic
b) Customer List
c) App Activity
d) Offline Activity
Meaning if anyone visits any of your websites, if you upload your email list, someone downloads your app, talked to your business on the phone, you can create a custom audience and retarget them later on Facebook.
As you can see, there are many ways to receive data and leverage that data using Facebook Custom Audiences.
Let me give you a visual example:
You're a Life Coach. You have a website, Facebook, and Instagram where you've written and shared your tips and tricks about everything! We're talking from Waking Up Early, How To Invest Your Money, and How To Bring That Spark Back To Your Relationship.
Finally, you've decided you're going to be coming out with a 1 Week Course on How To Understand, Connect, and Fall Back In Love.
So... who do you retarget?
Do you retarget all your website visitors?
You could.
Do you retarget everyone that viewed any of your videos?
Might work.
Do you retarget people that engaged with posts, videos, and website pages that specifically relate to Relationships?
Of course.
This will increase your chances of the right people seeing the right message and avoid you paying for the wrong people seeing it.
Guess what... It gets even better.
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